About Minga

At Minga, we're on a mission to revolutionize campus management for modern K-12 schools, creating an environment where students thrive, feel safe, and actively engage in their communities through our innovative platform. As a tight-knit and growing team based in the vibrant Innovation Center in downtown Kelowna, BC, we're seeking a dynamic individual to join us as we continue to expand.

The Role

Let's cut to the chase - we're looking for someone with exceptional storytelling and content creation skills that can support revenue goals. Someone that can create multiple pieces of content under a single narrative and use it to drive business value. Someone that wants to help tell the story of a difference-maker in the education technology space. If this sounds like you, keep reading! If it's not quite your forte yet, master it and then consider applying in the future. 

This role is full time, Monday - Friday. We are a hybrid work environment with 3 days a week in the office (Monday, Tuesday, Thursday) with optional remote days (Wednesday, Friday). You will need to be located in the Kelowna area and be able to reliably commute into the office downtown Kelowna in the Innovation Center.

The expected start date for this role is March 2025. 

The salary range for this position is $70,000 - $80,000

What you'll do

As a vital member of the Marketing team, you'll play a key role as a Content Marketing Strategist . You will be responsible for the following areas: 

Content Strategy & Planning

• Develop and execute a comprehensive content strategy that supports both brand awareness and demand generation goals
• Create and maintain an editorial calendar aligned with product launches, industry seasonality, and campaign initiatives
• Map content to buyer journey stages, ensuring appropriate coverage across awareness, consideration, and decision phases
• Establish content measurement frameworks to track performance against pipeline and engagement metrics
• Understand and recommend the role of various content formats (video, social, blogs, white papers, case studies) and how to get maximum utility across channels

Demand Generation

• Write and produce high-converting content for demand generation campaigns, including whitepapers, ebooks, webinars, and case studies
• Develop lead magnets and gated content that generates qualified leads for sales team
• Help email team with copy writing and content for sequences that move prospects through the sales funnel
• Collaborate with demand gen and SEO owners on paid and organic content distribution strategies
• Track and optimize content performance based on conversion metrics and pipeline impact

Brand Content & Thought Leadership

• Own Minga's brand voice and ensure consistency across all content
• Develop thought leadership pieces that position Minga as an authority in education technology
• Manage company blog, including topic ideation, writing, and guest contributor program
• Create engaging social media content that builds community and drives engagement
• Develop customer stories and testimonials that showcase product impact

Educational Content Development

• Create content that demonstrates deep understanding of educator pain points and challenges
• Develop educational resources and best practice guides that provide value to our target audience
• Write content that addresses specific needs of different education segments (K-12, higher ed, districts) and audiences (administrators, teachers, district superintendents)
• Stay current on education trends and incorporate relevant insights into content strategy

Cross-functional Collaboration

• Partner with Product Marketing to align content with product messaging and go-to-market strategies
• Work with sales team to develop content that addresses common customer questions and objections
• Collaborate with design team to create visually compelling content formats
• Support PR initiatives with ghostwritten articles and speaking proposals

Your Qualifications

• This role requires 2+ years of content strategy, copywriting, and marketing experience, including hands-on execution across various channels (video, web, email, social media, case studies, white papers, webinars).
• Bonus points for experience in education, edtech, or local government, or similar sectors where storytelling and content-driven strategies are key.
• A stellar track record of creating high-impact content that drives engagement and business results, with a demonstrated ability to manage and optimize multi-channel marketing campaigns.
• Proven success in conducting Voice of Customer (VoC) research, customer interviews, and creating compelling case studies that showcase customer success.
• Ability to collaborate effectively with cross-functional teams (sales, product, CX) to align content strategies with broader business objectives.
• Ability to enjoy life, have fun, and not take things too seriously—we believe in bringing a positive, upbeat attitude to our work!

The Perks

Embrace the perks of a flexible, hybrid work environment (three days in the office), along with comprehensive health, dental, and vision care. Enjoy your well-deserved vacation days, holidays, and sick leave. Seize opportunities for professional development and training on the job. Our employees enjoy a more laid-back and enjoyable office environment (with snacks). Our team-building events, holiday parties, and social gatherings are the icing on the cake.

Join the Minga Movement!

Are you ready to embark on an exciting career journey with Minga? Apply now and become part of a team of professionals dedicated to creating positive change in K-12 education! If you aren't the ideal candidate, that's OK too! If you don't have the related experience we are looking for in some way but still think you'd be great, apply anyways and tell us why.