Primary Role and Responsibilities

Marketing & Brand

·         Develop and execute the company’s overall marketing and communications strategy.

·         Strengthen and maintain a consistent Mister “P” brand, voice and visual identity.

·         Marketing campaigns promoting business growth, customer relationships, recruiting & engagement.

·         Manage marketing priorities, budgets, outside agencies and vendors.

·         Partner with executive leadership on company positioning, messaging and strategic initiatives.

Digital, Content & Advertising

·         Lead the company’s website, social media, digital advertising and content strategy.

·         Develop compelling written, visual and video content that brings the Mister “P” story to life.

·         Plan/manage advertising campaigns across appropriate digital, social, video and traditional channels.

·         Use analytics to evaluate results and continuously improve marketing investments.

Public & Internal Communications

·         Manage public relations, media inquiries, press releases and executive messaging.

·         Lead communications during significant operational or reputational events.

·         Develop company-wide communications that keep employees informed, connected and engaged.

·         Support leadership with announcements, presentations, talking points and other key communications.

Recruiting & Employer Brand

·         Partner with recruiting and operations to market driving and other career opportunities.

·         Develop campaigns and content showcasing Mister “P” employees, culture, equipment, facilities and career opportunities.

·         Track recruiting marketing effectiveness and adjust efforts based on results.

Business Partnership

·         Build strong relationships across operations, safety, maintenance, recruiting, IT and other areas of the business.

·         Learn the transportation business and translate complex operational topics into clear, compelling messages.

·         Identify stories and marketing opportunities throughout Mister “P” and its related businesses.

Qualifications

·         Significant experience in marketing, communications, public relations or a related field; bachelor’s degree preferred.

·         Exceptional writing, editing and storytelling skills.

·         Demonstrated ability to develop strategy and execute the work required to bring it to life.

·         Experience with digital marketing, social media, advertising, websites and content development.

·         Experience working with media and managing external communications.

·         Strong project-management skills and ability to manage multiple priorities.

·         Comfortable working with executives, frontline employees, customers, vendors and external partners.

·         Experience managing agencies, vendors and creative production is preferred.

·         Transportation, logistics or other operational-industry experience is a plus.