My Secure Advantage

We exist to equip and empower people to take charge of their financial future. 

About us

MSA is the national leader in financial well-being services. We are a small but strong company with a rockstar 35+ year track record of providing transformational financial coaching to employees of companies like T-Mobile, Nissan, Adobe, and over seventy of the Fortune 100. On average we see our members: 

• Crush $4,928 in debt
• Boost credit scores by 54pts
• Add $6,328 in emergency savings accounts
• Swell retirement savings by more than 4.4% per year
• Rescue $890 in monthly discretionary income

About The Role

Team Win Statement

Strengthen MSA’s market presence by crafting compelling narratives, managing strategic communications, and delivering assets that resonate with target B2B audiences.

Summary

The Director of Marketing and Communications (B2B) is responsible for shaping MSA’s brand narrative, managing strategic communications, and creating content that elevates the company’s market position and optimizes the marketing funnel at all stages. This role emphasizes strategy development, storytelling, content creation, and external communications to amplify MSA’s message. The Director will partner closely with leaders across the company to ensure consistency and cohesion across all communications and marketing materials. As a strategic leader with strong communication skills, the Director of Marketing will guide the marketing team, build campaigns that resonate with target audiences, and leverage our outcomes and data findings to drive a leadership position in the financial wellness space. 

Key Responsibilities

Brand Narrative Development 

In collaboration with our marketing writer, craft and refine MSA’s brand story, ensuring all messaging aligns with the company’s mission, values, and goals for each target audience. Develop content that establishes MSA as a trusted partner in financial well-being.

Content Strategy and Creation 

Lead the creation of high-quality content, including social media, newsletters, blogs, sales collateral & decks, educational decks, and member messaging. Collaborate with other leaders to ensure that all communication reflects the company’s strategic vision and resonates with target audiences. 

Public Facing Website Content 

Own the strategy and content of the public facing website, ensuring that MSA’s web presence is impactful and relevant for target audiences in a way that contributes to conversion efforts. 

Content Calendar Coordination 

Oversee company-wide content communication calendar strategy and coordination to maintain a consistent and impactful content stream for all stakeholders. 

Marketing Funnel Optimization
Analyze the entire marketing funnel, identifying bottlenecks and opportunities for improvement. Implement A/B testing and conversion rate optimization strategies to maximize effectiveness at each stage.

Digital Marketing Tools and Technologies
Leverage marketing automation platforms and CRM systems to track lead progress, measure ROI, and scale campaigns effectively, ensuring efficient use of resources.

Marketing Team Leadership
Provide strategic direction and mentorship to the marketing team, fostering a culture of data-driven decision-making, creativity, and continuous improvement.

Expected Outcomes

Enhanced Brand Recognition 

MSA will benefit from a stronger brand presence in the market, resulting in increased brand awareness and engaged B2B audiences. This role will foster a sense of trust and reliability among clients and prospects. 

Consistent Messaging 

By maintaining a cohesive and consistent brand message across all channels, the company will project a unified vision that reinforces its position as a market leader.

Efficient Marketing Funnel
Continuous funnel optimization will ensure maximum effectiveness at each stage, reducing drop-off points and driving a higher conversion rate from lead to customer.

Effective Use of Digital Tools
By leveraging digital marketing tools and technologies, the team will scale campaigns efficiently and track key metrics, supporting data-driven decisions that enhance ROI.

Strengthened Marketing Team
A highly motivated and strategically focused marketing team will drive consistent growth and execute data-driven marketing initiatives that meet evolving business needs.

Success Metrics

Content Engagement Metrics 

Track engagement levels on marketing assets, such as views, shares, comments, and time spent on page, to measure the impact of narratives and strategic communications.

Brand Awareness Score 

Monitor brand awareness through regular surveys and analytics, assessing how well MSA’s message is resonating with target audiences.

Social Media Reach and Engagement 

Measure the growth and engagement of MSA’s social media channels, including social followers, interaction rates, and content performance.

Marketing Funnel Conversion Rates
Evaluate conversion rates at each stage of the funnel to identify areas for improvement and increase overall effectiveness.

Digital Campaign ROI
Monitor ROI across digital channels, tracking engagement and conversion metrics to ensure resource efficiency and campaign success.

Core Competencies and Skills

Demonstrated Competencies

Storytelling and Writing 

Exceptional writing and storytelling skills, with the ability to create engaging content that aligns with MSA’s mission and resonates with B2B audiences.

Strategic Content Creation and Management 

Proficiency in content strategy,  planning, creation, and distribution, with experience using content management and scheduling tools.

Digital Marketing Proficiency
In-depth knowledge of digital channels, including SEO, SEM, social media, content, and email marketing, plus expertise in marketing automation and CRM systems.

Data-Driven Decision Making
Skilled in leveraging data analytics to guide campaign strategy and optimize marketing effectiveness, ensuring decisions are backed by measurable insights.

Strategic Leadership
Demonstrated ability to lead, mentor, and develop a high-performing marketing team, fostering a culture of continuous learning and improvement. Experience working cross-functionally to align marketing and communication efforts with broader business objectives. 

Communication and Collaboration
Exceptional communicator with the ability to articulate strategies clearly to executive leadership, while effectively partnering with Growth, Product, and other teams.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5-7 years of B2B marketing experience, including demand generation and digital marketing.
• 3-5 years of experience leading and developing marketing teams, fostering a results-driven and collaborative culture.
• Proven track record of developing and executing successful content and communication strategies.
• Strong writing and editing skills, with a portfolio showcasing various content types.
• Expertise in marketing automation (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce).
• Strong analytical skills, with the ability to work closely with data specialists.
• Experience in healthcare and/or financial industries a plus

Working Context

• This is a full-time hybrid position in the greater Sacramento area, involving occasional work at the company Roseville headquarters. 
• Occasional travel may be required for client meetings, industry conferences, and executive meetings.

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Additional Acknowledgments and Agreements

In exchange for the consideration of my job application by My Secure Advantage, Inc. (hereinafter called “the Company”), I agree that:

• Neither the acceptance of this application nor the subsequent entry into any type of employment relationship, either in the position applied for or any other position, and regardless of the contents of employee handbooks, personnel manuals, benefit plans, policy statements and the like as they may exist from time to time, or other Company practices, shall serve to create an actual or implied contract of employment, or to confer any right to remain an employee of My Secure Advantage Inc., or otherwise to change in any respect the employment-at-will relationship, and that the relationship cannot be altered except by a written instrument signed by the Owner/Managing Member of the Company. Both the applicant/hired employee and My Secure Advantage, Inc. may end the employment relationship at any time, without specified notice or reason. If employed, I understand that the Company may unilaterally change or revise their benefits, policies and procedures and such changes may include reduction in benefits.

• I certify that I, the applicant, have personally completed this application. I authorize investigation of all statements contained in this application and on my resumé. I understand that the misrepresentation or omission of facts related to previous employment history, self-employment history, possible conflicts of interest, litigation, cease and desist orders, other legal actions by or against me, or any other potentially relevant information which might prove relevant to a hiring decision is cause for dismissal at any time without any previous notice. This applies both now, and in the case that I become employed by My Secure Advantage, Inc. I hereby give the Company permission to thoroughly investigate my references, work record, education, and other matters relating to my suitability for employment and, further, and hereby release the Company, my former employers and all other persons, corporations, partnerships and associations from any and all claims, demands, or liabilities arising out of or in any way related to such investigation or disclosure.

• I understand that, in connection with the routine processing of my employment application, the Company will require me to submit to a drug test.

• I understand that, in connection with the routine processing of my employment application, the Company will require me to pass a standard background check. 

• I further understand that my employment with the Company shall start with an introductory period of approximately ninety (90) days and further that at any time during the introductory period or thereafter, my employment relationship with the Company is terminable at will for any reason by either party.

My Secure Advantage, Inc. is an equal employment opportunity employer.  We promote a drug free work environment. We adhere to a policy of making employment decisions without regard to race, color, religion, gender, sexual orientation, national origin, citizenship, age or disability. We assure you that your opportunity for employment with My Secure Advantage, Inc. depends solely on your qualifications.