My Secure Advantage

We exist to equip and empower people to take charge of their financial future.

About Us

MSA is the national leader in financial well-being services. We are a small but strong company with a rockstar 35+ year track record of providing transformational financial coaching to employees of companies like T-Mobile, Nissan, Adobe, and over seventy of the Fortune 100. On average we see our members: 

• Crush $4,928 in debt
• Boost credit scores by 54pts
• Add $6,328 in emergency savings accounts
• Swell retirement savings by more than 4.4% per year
• Rescue $890 in monthly discretionary income

Our internal marketing team collaborates with data and analytics, educational asset creation, product development, growth, and CSM teams. This role will be pivotal in shaping and growing a consistent brand presence across these different teams and our owned channels.

About You

Are you a seasoned copywriter with stellar writing abilities and Swiss Army knife-like marketing know-how? Join our team as a Brand Marketing Copywriter! We’re seeking a well-rounded team player and a creative thinker who is never afraid to ask, “Why?” to understand how their thinking and writing supports our company and team goals. 

You must have B2B copywriting experience embodying, evolving, and communicating brand voice across organic and paid social media, websites, email, and sales collateral. 

What You Bring To The Table

• A minimum of 5-7 years of brand copywriting experience in the B2B space
• Ability to multitask and thrive under tight deadlines 
• Strong project management and decision-making skills 
• Proven success in assisting in the development and management of marketing campaigns   
• Familiarity with operational, project management, and content deployment programs and platforms - e.g., G-Suite, Hubspot, MailChimp, Monday, PageProof, and MarCom, is a bonus 
• Both agency and in-house experience are preferred

Key Responsibilities

Marketing Copywriting 

Develop high-impact, data- and audience-insight informed marketing copy that showcases brand voice, client value, and tangible outcomes. Be an expert in effectively communicating complex financial outcomes in an accessible and compelling way.

Channel Adaptability 

Have a deep understanding of how each of MSA’s marketing channels and the content that populates them, differ. Proficiency in modifying tone, and format to be appropriate for different brand touch points for both prospects and existing clients. 

Innovation & Development

Stay on top of developments and best practices across:

• Organic and paid social: LinkedIn expertise is a must
• Website: Including creating client case studies, brand-building pieces, blog posts, etc.
• Email: Experience on how to position brand and services for education, CSM and growth teams
• Digital sales collateral: For both CSM and growth teams 
• Events: Shaping brand IRL experience for growth

Analytical Thinking

Collaborates across marketing, data, and analytics teams to perform qualitative and quantitative analysis of your writing to optimize messaging against team goals and maximize engagement across different channels and audience segments. Create content that consistently exceeds engagement benchmarks across channels, driving measurable increases in open rates, click-throughs, and conversions with a deep understanding of different audience segments’ needs, wants, and expectations. 

Brand Voice Cultivation 

Establish MSA as the industry leader in financial well-being. Lead the charge to evolve and maintain our brand voice guidelines and ensure consistent brand voice across all assets produced, and for our different audience segments. 

Strategic Campaign Development 

Collaborate with other marketing team members and the internal teams we support, to conceptualize and execute strategies - both holistic marketing and content-specific, to support lead generation, comprehension of MSA’s services, and retention and engagement initiatives for existing clients across multiple, primarily digital, channels. 

AI Content Enhancement 

Comfort strategically integrating AI tools to amplify content creation efficiency, i.e., optimize A/B testing capabilities, or enable data-driven personalization while maintaining authentic brand voice and human creativity.

Content Management 

Maintaining an organized library of work through asset management and storage platforms that enable efficient repurposing and ensure consistency. 

Cross-Functional Collaboration 

Build strong partnerships across teams to ensure content accurately reflects product capabilities, coaching methodologies, and member outcomes. Stay in close contact with marketing leadership to communicate workload, priorities, and ideas for optimization.

What We Offer

• Salary ranging from $75,000 to $90,000 DOE
• Growing Financial Services environment
• Free access to our transformational MSA Financial Coaching
• Opportunities for career growth and working on meaningful projects
• Medical, Dental, Vision, Life, 401(k) benefits
• Great team culture 

Qualifications & Experience

Academic Foundation 

Bachelor's degree in Marketing, Communications, English, Journalism or related field; specialization in business or financial writing preferred.

Writing Experience 

5+ years creating marketing content, preferably in financial services, B2B environments, or wellness sectors.

Portfolio Depth 

Demonstrated success in developing diverse content types, including case studies, emails, presentations, social media, and digital marketing materials. 

Technical Knowledge 

Proficiency with content management systems, email marketing platforms, basic analytics tools, and experience with AI writing/editing tools for content enhancement.

Work Context

Full-time remote role with occasional presence at company headquarters in Roseville, CA. Some travel may be required for content gathering and team collaboration sessions (5-10%).

• Reports to the Director of Marketing & Communications
• Must reside in the PST or CT time zones
• Hybrid attendance if you are within 70mi of the Sacramento metro area

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Additional Acknowledgments and Agreements

In exchange for the consideration of my job application by My Secure Advantage, Inc. (hereinafter called “the Company”), I agree that:

• Neither the acceptance of this application nor the subsequent entry into any type of employment relationship, either in the position applied for or any other position, and regardless of the contents of employee handbooks, personnel manuals, benefit plans, policy statements and the like as they may exist from time to time, or other Company practices, shall serve to create an actual or implied contract of employment, or to confer any right to remain an employee of My Secure Advantage Inc., or otherwise to change in any respect the employment-at-will relationship, and that the relationship cannot be altered except by a written instrument signed by the Owner/Managing Member of the Company. Both the applicant/hired employee and My Secure Advantage, Inc. may end the employment relationship at any time, without specified notice or reason. If employed, I understand that the Company may unilaterally change or revise their benefits, policies and procedures and such changes may include reduction in benefits.

• I certify that I, the applicant, have personally completed this application. I authorize investigation of all statements contained in this application and on my resumé. I understand that the misrepresentation or omission of facts related to previous employment history, self-employment history, possible conflicts of interest, litigation, cease and desist orders, other legal actions by or against me, or any other potentially relevant information which might prove relevant to a hiring decision is cause for dismissal at any time without any previous notice. This applies both now, and in the case that I become employed by My Secure Advantage, Inc. I hereby give the Company permission to thoroughly investigate my references, work record, education, and other matters relating to my suitability for employment and, further, and hereby release the Company, my former employers and all other persons, corporations, partnerships and associations from any and all claims, demands, or liabilities arising out of or in any way related to such investigation or disclosure.

• I understand that, in connection with the routine processing of my employment application, the Company will require me to submit to a drug test.

• I understand that, in connection with the routine processing of my employment application, the Company will require me to pass a standard background check. 

• I further understand that my employment with the Company shall start with an introductory period of approximately ninety (90) days and further that at any time during the introductory period or thereafter, my employment relationship with the Company is terminable at will for any reason by either party.

My Secure Advantage, Inc. is an equal employment opportunity employer.  We promote a drug free work environment. We adhere to a policy of making employment decisions without regard to race, color, religion, gender, sexual orientation, national origin, citizenship, age or disability. We assure you that your opportunity for employment with My Secure Advantage, Inc. depends solely on your qualifications.