Media Buyer - Search & Social

Mspark, a B2C marketing services company, specializes in driving Rural Market brand growth and customer engagement strategies for national and local advertisers. By combining consumer and marketplace data, we craft coordinated campaigns using a seamless mix of shared mail, direct mail, trigger-based marketing, and digital advertising solutions such as display, retargeting, and Mobile ID tracking that drive the right audience behavior to achieve your marketing goals.


About the role


We are looking for a performance-driven Media Buyer with expertise in both Search and Social Media advertising. This role is responsible for planning, executing, and optimizing campaigns across Google Search, Meta (Facebook/Instagram), and TikTok. Equal strength in Search and Paid Social is required. Experience with broader media strategy and cross-channel planning is highly valued.

 

What you'll do

  • Search Marketing:
    • Develop and manage paid Google Search campaigns across multiple accounts or verticals.
    • Conduct keyword research, build campaign structures, write ad copy, and manage bidding strategies.
    • Monitor performance, analyze trends, and implement ongoing optimizations to improve CPC, CTR, and ROAS.
  • Paid Social:
    • Execute campaigns on Meta (Facebook/Instagram) and TikTok from setup through optimization.
    • Manage ad sets, creative rotation, audience targeting, and budget pacing.
    • Collaborate with creative teams to develop compelling ad content tailored to platform best practices.
  • Reporting & Optimization:
    • Provide regular performance reports with actionable insights.
    • Use platform tools and analytics to test, learn, and scale campaigns.
    • Stay current with changes in ad platforms, privacy policies, and new features.
  • Strategic Collaboration:
    • Work with internal stakeholders to align media plans with business objectives.
    • Contribute to cross-channel strategy when needed, offering insight into the full media mix.
    • Help identify growth opportunities through data and competitive analysis.
  • Other duties as assigned by leadership.

Required Skills/Abilities:

  • Search Engine Marketing (SEM)
    • Deep proficiency in Google Ads, including:
      • Campaign creation (Search, Performance Max, Dynamic Search Ads)
      • Keyword research and match-type strategies
      • Ad copywriting and responsive search ad optimization
      • Conversion tracking setup (via GA4, Google Tag Manager, or CRM integrations)
      • Bidding strategies (manual, automated, tROAS, tCPA)
      • Search term audits and negative keyword refinement
  • Paid Social Expertise:
    • Advanced knowledge of Meta Ads Manager:
      • Pixel implementation and event tracking
      • Ad creative testing across formats (carousel, video, static, reels)
      • Budget optimization across campaign and ad set levels
      • Experience using A/B testing tools and lift studies
    • Deep experience with TikTok Ads Manager:
      • Building and optimizing TikTok ad structures
      • Audience testing using TikTok's interest categories and behavior targeting
      • Familiarity with Spark Ads and UGC/creator-driven creative workflows
  • Analytics & Reporting:
    • Strong proficiency in:
      • Google Analytics 4 (GA4)
    • Ability to create performance dashboards and executive summaries
    • Skilled at identifying trends and translating insights into optimization plans
  • Strategic Thinking & Collaboration:
    • Ability to contribute to channel mix recommendations and media strategy development
    • Comfortable working cross-functionally with creative, product, analytics, and marketing teams
    • Experience participating in or leading media planning discussions
    • Familiarity with marketing funnels, customer journeys, and campaign attribution models

Qualifications

  • ·Bachelor’s degree and/or the equivalent combination of education and experience.
  • 2–4 years of hands-on media buying experience, with equal depth in Google Search (SEM) and Paid Social (Meta and TikTok, required). Experience with additional platforms (Pinterest, Snapchat, LinkedIn), preferred. Microsoft Ads (Bing), preferred.
  • Preferred Certifications: Google Ads Certification (Search and/or Display); Meta Blueprint Certification; TikTok Academy or other official TikTok training badges.
  • Proven ability to manage full-funnel campaigns (awareness, consideration, conversion) across multiple industries or verticals.
  • Demonstrated track record of delivering against KPIs such as ROAS, CPA, CTR, CVR, CPL, and customer acquisition goals.
  • Experience managing budgets of $15K+/month across platforms and scaling campaigns efficiently.
  • Familiarity with audience segmentation, custom and lookalike audiences, interest targeting, and first-party data strategies.

Other:

  • Travel up to 10% or as business demands.

Research & Development

Remote (United States)

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