Mspark is a pioneering data & marketing technology company that bridges the gap between targeted marketing and real-world impact. We specialize in creating seamless, omni-channel experiences for consumers. Our platform integrates cutting-edge digital advertising across display, video, CTV, Meta, Google and DOOH with sophisticated, data-driven direct mail campaigns. We help the world’s top brands create a cohesive customer journey that drives measurable results online and offline.

We are looking for a performance-driven Media Buyer with broad experience in media strategy and cross-channel planning. This role is responsible for planning, executing, and optimizing programmatic display and video campaigns across multiple buying platforms, leveraging audience, contextual, and performance data. 

Key Responsibilities

Programmatic Display & Video Buying:

• Execute and manage programmatic display and video campaigns directly within a DSP, as well as support campaign execution through managed-service programmatic buying partnerships.
• Assist with campaign setup including audience targeting, inventory selection, creative trafficking, pacing, and bid adjustments across both self-service DSP and managed-service platforms.
• Monitor performance, analyze trends, and support ongoing optimizations in collaboration with managed-service partners to improve efficiency, delivery, and overall campaign performance.

Direct IO Media Planning & Buying:

• Plan and execute direct IO media buys by working directly with publishers to secure inventory aligned with campaign goals and audience targets, including streaming audio and Digital Out-of-Home (DOOH) placements.
• Coordinate with publisher partners to manage campaign setup, creative delivery, flighting, and pacing for direct IO campaigns.
• Monitor performance, review publisher reporting, and collaborate with partners on optimizations to ensure campaigns deliver against agreed-upon KPIs.

Reporting & Optimization:

• Provide regular performance reports with actionable insights.
• Use platform tools and analytics to test, learn, and scale campaigns.
• Stay current with changes in ad platforms, privacy policies, and new features.

Strategic Collaboration:

• Work with internal stakeholders to align media plans with business objectives.
• Contribute to cross-channel strategy when needed, offering insight into the full media mix.
• Help identify growth opportunities through data and competitive analysis.

Other duties as assigned by leadership.

Required Skills/Abilities:

Programmatic Display & Video Media Buying

• Foundational experience buying and managing programmatic display and video campaigns through a DSP or managed-service partners.
• Understanding of campaign setup including audience targeting (first-party, third-party, contextual), inventory selection, creative trafficking, and flighting.
• Experience supporting bid strategies, budget pacing, and delivery optimization to meet campaign goals.
• Ability to analyze performance metrics and reporting to identify trends and optimization opportunities across display and video campaigns.
• Conversion tracking setup and validation using GA4, Google Tag Manager, or CRM integrations to support performance measurement and attribution.

Media Planning & Direct IO Buying:

• Plan and execute direct IO media buys with publishers, including campaign setup, creative delivery, pacing, and budget management.
• Coordinate with publisher partners to meet KPIs and optimize performance.
• Exposure to streaming audio and Digital Out-of-Home (DOOH) campaigns; performance and optimizations can be learned on the job.
• Collaborate with internal teams and publishers to ensure seamless campaign execution across channels.

Analytics & Reporting:

• Strong proficiency in Google Analytics 4 (GA4).
• Ability to create performance dashboards and executive summaries.
• Skilled at identifying trends and translating insights into optimization plans.

Strategic Thinking & Collaboration:

• Ability to contribute to channel mix recommendations and media strategy development.
• Comfortable working cross-functionally with creative, product, analytics, and marketing teams.
• Experience participating in or leading media planning discussions.
• Familiarity with marketing funnels, customer journeys, and campaign attribution models.

Qualifications:

• Bachelor’s degree and/or the equivalent combination of education and experience.
• 2–4 years of hands-on programmatic media buying experience. Product knowledge with display, video, audio, and digital out of home.
• Preferred Certifications: Google Analytics 4 Certification, Google Tag Manager Fundamentals, IAB Digital Media Buying & Planning Certification, IAB Programmatic Buying & Selling Certification, Digital Marketing Platform (DV360) Certification, The Trade Desk Edge Academy Certification (or similar certifications).
• Proven ability to manage full-funnel campaigns (awareness, consideration, conversion) across multiple industries or verticals.
• Demonstrated track record of delivering against KPIs such as ROAS, CPA, CTR, CVR, CPL, and customer acquisition goals.
• Experience managing budgets of $15K+/month across platforms and scaling campaigns efficiently.
• Familiarity with audience segmentation, custom and lookalike audiences, interest targeting, and first-party data strategies.

Other:

• Travel up to 10% or as business demands.