About Multiplayer

We are Multiplayer! We design and build products that work for people, so people can do their best work.

We design product experiences that bring purpose and delight to everyday tasks. Working side by side with our clients, we help rapidly build their internal design capabilities. And we’re dedicated to fostering happiness in our own culture and in every client relationship.

We believe happiness is good business. When people are happier at work, they perform better, think smarter, and achieve more. This belief powers our approach, which we call Happiness by Design.

Let’s build a happier way to work—together.

The person we're looking for

We're seeking a Lead UX Strategist who can own a project end to end — from shaping the brief to delivering direction that sticks — while developing the team around them. The ideal candidate brings deep strategic expertise, strong client relationship instincts, and the people leadership skills to coach a team and hold the quality of work across the full engagement.

Job Overview

Some things you will be responsible for:

• Lead projects end to end — owning the brief, the team, the client relationship, and the quality of what we deliver
• Shape and challenge briefs with clients before any work begins — define the right problem, not just the presented one
• Synthesize across inputs (research, stakeholder knowledge, business context, design thinking) to produce clear strategic direction
• Deliver audience-aware recommendations that tell stakeholders what to do and make the case for why
• Lead co-ideation with designers and cross-functional partners throughout the engagement, contributing strategic perspective that shapes product direction
• Maintain strategic continuity from discovery through delivery, keeping the 'why' intact as the work evolves
• Own client communications across the project, managing expectations and maintaining alignment on goals, timelines, and decisions
• Coach and develop more junior team members, including goal-setting, feedback, and skill-building
• Begin building client relationships that extend beyond the current project, establishing Multiplayer as a long-term strategic partner
• Identify opportunities within existing client engagements to expand the partnership
• Navigate complex client and team dynamics with tact and emotional intelligence

Requirements

• 7+ years in product strategy, UX strategy, or related strategic roles
• At least 1 year in a people management or mentorship role with direct accountability for someone's growth
• Proven experience owning a full project workstream
• Track record of translating ambiguous briefs into clear strategic recommendations with demonstrated business impact
• Strong facilitation, storytelling, and senior stakeholder communication skills
• UX research fluency required
• Portfolio we can access
• Must have a minimum 3-hour overlap with Toronto EDT timezone
• Occasional travel may be required depending on project and client needs

Benefits

• $120,000 - $145,000 annually
• Work from Anywhere
• Competitive salary
• Paid time off (over 20 days) & health benefits
• Training & development opportunities