For 120 years, National Checking Company (NCCO) has developed USA-made products that drive success in the foodservice and hospitality industries. Through consistent innovation, NCCO offers a comprehensive range of solutions and technologies designed to streamline operations and enhance food safety and efficiency, including traditional POS essentials, food safety labels, automated labeling systems, digital food safety software, and brand fulfillment solutions tailored to unique brand requirements. 

Headquartered in St. Paul, Minnesota, NCCO operates integrated business divisions supported by production and warehousing facilities in St. Paul, Minnesota, and Fort Worth, Texas. With core values focused on respect for every individual, integrity, collaboration, innovation, and passion for excellence, NCCO fosters an environment that embraces diversity, equity, and inclusion. 

NCCO is an equal opportunity employer.

www.ncco.com

DIGITAL SALES REPRESENTATIVE (DATE CODE GENIE)

Department: Sales
Reports To: Digital Sales Manager
Direct Reports: None
Travel: Field-based role requiring up to 50–75% travel, including overnight travel

Compensation and Benefits

Base Salary: $100,000 annually

Variable Compensation: Commission plan with uncapped earning potential. Annual commissions are expected to range from $25,000 to $200,000+, based on Date Code Genie device revenue, new account acquisition, and achievement of volume-based performance tiers.

Benefits: Health Insurance (Medical, Dental, Vision), Life Insurance, Disability Insurance, 401(k) with Employer Match, Paid Time Off, Auto Allowance, Telecommunications Allowance.

Position Overview

National Checking Company (NCCO) is seeking a highly motivated Digital Sales Representative (DSR) to drive the growth of our Date Code Genie (DCG) automated food safety labeling solutions.

This is a true hunter role focused on identifying, prospecting, developing, and closing new end-user accounts. While the DSR will receive qualified leads from NCCO's marketing, channel, and sales organizations, success in this role will primarily be driven by proactive outbound prospecting and new customer acquisition.

The ideal candidate thrives in a fast-paced environment, enjoys opening doors and creating opportunities, and is motivated by exceeding sales goals and earning uncapped commissions.

This position is focused on selling Date Code Genie hardware, software, labels, and related food safety solutions to operators across foodservice, convenience retail, grocery, healthcare, education, hospitality, and other targeted segments.

Primary Responsibilities

• Prospect, qualify, and close net-new Date Code Genie customers.
• Develop and maintain a healthy sales pipeline through outbound prospecting, referrals, events, and company-generated leads.
• Conduct product demonstrations and consultative sales presentations.
• Own the sales process from initial contact through signed agreement and implementation handoff.
• Achieve monthly, quarterly, and annual sales targets for device placements and associated revenue.
• Maintain accurate opportunity, activity, and forecasting data within Salesforce.
• Collaborate with Marketing, Customer Success, National Accounts, Regional Sales, and Implementation teams to ensure successful customer onboarding and adoption.
• Represent NCCO at trade shows, customer meetings, and industry events.
• Provide ongoing market intelligence regarding competitors, customer needs, and industry trends.

Success Metrics

• New Accounts Closed
• Date Code Genie Device Revenue
• Units Sold
• Pipeline Coverage
• Sales Activity Metrics
• Forecast Accuracy
• CRM Compliance

Candidate Qualifications

Experience

• 3-5+ years of successful B2B sales experience with documented success acquiring new customers.
• Experience in technology, equipment, SaaS, foodservice, convenience retail, grocery, healthcare, hospitality, or related industries preferred.
• Demonstrated ability to prospect and generate new business opportunities.
• Experience managing a sales pipeline and closing consultative sales opportunities.

Education

• Bachelor's degree preferred but not required.
• Equivalent military, business, or professional experience will be considered.

Desired Attributes

• Strong hunter mentality with a passion for winning new business.
• Excellent communication, presentation, and negotiation skills.
• Self-starter capable of working independently in a field-based environment.
• Comfortable presenting to operators, managers, directors, and executive-level decision makers.
• Highly organized with strong CRM discipline.
• Competitive, resilient, and results-oriented.
• Willingness to travel extensively throughout assigned territories.