For 120 years, National Checking Company (NCCO) has developed USA-made products that drive success in the foodservice and hospitality industries. Through consistent innovation, NCCO offers a comprehensive range of solutions and technologies designed to streamline operations and enhance food safety and efficiency, including traditional POS essentials, food safety labels, automated labeling systems, digital food safety software, and brand fulfillment solutions tailored to unique brand requirements. 

Headquartered in St. Paul, Minnesota, NCCO operates integrated business divisions supported by production and warehousing facilities in St. Paul, Minnesota, and Fort Worth, Texas. With core values focused on respect for every individual, integrity, collaboration, innovation, and passion for excellence, NCCO fosters an environment that embraces diversity, equity, and inclusion. 

NCCO is an equal opportunity employer.

www.ncco.com

Title                                         DIGITAL SALES MANAGER

Department                        Sales

Reports to                            Directors of Sales – National Accounts

Direct Reports             None

Travel                              Field Role, including up to 25-50% outside home market / overnight visits

Base Salary                      $75,000 to 90,000 per year [depending on experience]

Specific compensation is determined based on experience, qualifications, location, and internal equity considerations.

Plus Variable Pay Component offered

Benefits Offered             Health Insurance (medical, dental, vision), Life Insurance, Disability Insurance, 401(k) with employer match, Paid Time Off

About NCCO’s Digital Vision

NCCO is at the forefront of digital transformation in the foodservice industry, delivering integrated, scalable, and data-driven solutions that drive operational efficiency and compliance. Our suite of digital products and services – including RightBytes (RB), Date Code Genie (DCG), Task Manager (TM), and Always Food Safe (AFS) – empowers foodservice operators to streamline their operations while ensuring regulatory compliance.

We are building a high-performing digital sales team that will be instrumental in shaping a digital-forward mindset across our organization and positioning NCCO as a leading provider of technology, data management, compliance, and operational solutions.

Position Overview

We are seeking a Digital Sales Manager (DSM) that will thrive in a focused, fast-paced, “start- up mindset” high growth expectation culture that is eager to be directly accountable for identifying, incubating and closing net new accounts within annually updated targeted customer segments. 

The net new accounts closed by this role may first buy hardware, software-empowered physical products, SaaS-based products or a combination thereof.  This allows the DSM to remain completely focused on serving the net new users first demand and solving for the first urgent problem the customer faces, while bringing them into any of NCCO’s full suite of offerings.  

Upon account opening, new accounts identified and closed by this role will transition to the broader Enterprise Revenue Team, of which this role is a part.  This handoff process is critical to ensure this role retains focus and accountability on the singular KPI of targeted net new accounts within the targeted customer segments.    

There are multiple DSMs within NCCO, each with a product, geography and segment focus.  There are weekly collaborations and shared management, but little to no customer account overlap. However, there is substantial support for this role through other roles at the company in the Revenue Team including Regional Sales Managers, Enterprise Account Managers, National Account Managers, Customer Success Representatives, Salesforce and Marketing coordinators.  The support offered by the other roles are to ensure successful adoption, retention and organic growth for the accounts that are initially closed by the DSM.   

There are multiple geographies available due to the large growth potential North America-wide.  The transferable skill and critical competency for this role is net new account sales conversion from lead to cash received for first subscription or order -- the sales “hunter.” 

While backgrounds in grocery, vending, commissary, contract dining, institutional dining, technology, SaaS or convenience store, non-food food service essentials may be helpful, NCCO believes the necessary competencies for this role may transfer well from a variety of backgrounds and experiences and encourages successful “rock star” sales hunters to apply if the role and product range otherwise appeals to the candidate. 

Review our product offerings here: https://www.ncco.com/

Responsibility Overview (The reason the specific role exists)

• Ensure adequate prospecting and lead generation in order to successfully achieve net new accounts in the targeted, annualized end-user segment, product line and geography.
• Close net new accounts at the agreed upon terms (price, delivery, schedule, payment) as provided to DSM by Revenue Team Leadership.
• 100% of activity documented in CRM (Salesforce) – this role will set the gold standard for CRM usage Enterprise wide. 
• Own the entire sales cycle, from prospecting to close, using a data-driven and process-oriented approach.
• Accurate forecasting, pipeline tracking and reporting, including rolling forecasting contributions to Revenue and Finance teams quarterly (“90 day look ahead”).

Secondary Responsibilities (The Team Value creation)

• Enterprise Lead Generation: During conversion in the DSMs targeted segment, non-targeted opportunities will be uncovered and this role will have weekly collaborations with managers, EAMs, RSMs, NAMs.

• Innovation Insights: Actively identify demand drivers, obstacles, risks and competitive landscape including new product and UX opportunities to the New Business Development Team through no less frequently than quarterly updates (voice of customer, voice of market and voice of product).

• Harmonized Revenue Team: We are working towards a fully harmonized “one company, one revenue team” philosophy which minimizes department silos by focusing on targeted revenue, annualized objectives.  This requires prioritization of direct, open communication with the Director of National Accounts, as well as marketing, customer success, and product teams to enhance the sales process.

• Prioritize User Experience, above all else.
• Maintain accurate forecasting, pipeline tracking, and reporting through Salesforce.
• Other duties as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform the essential duties satisfactorily.  The requirements listed are representative of the knowledge, skill, and/or ability required.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Experience:

• 3-5+ years of documented net new account sales closing experience.
• • Digital/SaaS sales or technology, Foodservice, Hospitality, or Technology sectors a plus.
• Proven track record in solution-based and consultative selling methodologies.

Education:

• Bachelor’s degree in Business, Marketing, Sales, or Military or other form of civil service or training is preferred but not required.
• Certifications in SaaS sales or digital selling methodologies are a plus.

Success attributes:

• Strong sales experience, including prospecting, lead nurturing, and closing high-value contracts.
• Proficiency in SalesForce, sales automation tools, and virtual sales platforms.
• Strong negotiation, communication, and presentation skills.
• Ability to translate technical solutions into business impact for customers.
• High level of integrity and work ethic.
• Creativity and curiosity to deliver for the customer and the company.
• Self-motivation with a track record of taking the initiative.
• Adaptable selling style to meet audience needs including C-Suite level.
• Proven ability to drive sales process from plan to close.
• Cross-functional collaboration.
• Willingness to travel as required to meet with clients, attend shows, and visit key markets.
• Be able to travel by plane and car.