About Nectar!

Nectar is a marketing agency that provides account management and creative services for established consumer products brands. Nectar primarily works with brands to scale their sales on third-party marketplaces like Amazon. However, Nectar also develops websites for its clients and manages their paid social and search along with their email marketing. In addition to marketing and services, Nectar has its own analytics platform, iDerive, which it uses to manage its clients’ businesses and sells as a stand-alone platform. 

As a fully remote digital marketing agency, Nectar values culture and teamwork as well as work-life balance. If you are a self-starter who likes to be supported by a team but has the autonomy to do your own work, Nectar is the place for you.

We place a high value on transparency and honesty both internally and with all of our client partners. We pride ourselves on ensuring that our employees have a manageable workload in order to be able to deliver quality results for our client partners.

Role Overview

• The Advertising Manager (L4) is a senior-level role responsible for leading the strategy, execution, and optimization of Amazon Sponsored Ads and DSP campaigns, as well as other retail media initiatives. This position plays a critical role in driving measurable growth for our brands and partners by leveraging data-driven advertising strategies and deep e-commerce expertise.
• As an L4 Advertising Manager, you will serve as both a strategic partner and hands-on operator, overseeing complex campaign portfolios and ensuring performance excellence across multiple brands. You will collaborate closely with cross-functional teams — including Creative, Strategy, and Account Management — to align media investments with business objectives, maximize ROI, and strengthen brand visibility within retail marketplaces.
• This role requires a balance of analytical rigor, strategic vision, and client leadership. The ideal candidate demonstrates strong communication and presentation skills, excels in interpreting data to guide decision-making, and thrives in a fast-paced, performance-driven environment.

Key Responsibilities

• Sponsored Ads Campaign Management: Build, execute, and optimize end-to-end sponsored search & display campaigns on Amazon, ensuring alignment with brand objectives and performance targets.
• Client Services: Conduct in-depth advertising reports to present to clients onbi-weekly calls, own the marketing strategy across a portfolio of brands
• DSP Strategy Development: Develop and implement comprehensive strategies for Amazon's Demand-Side Platform (DSP), utilizing data-driven insights to deliver targeted and effective advertising.
• Budget Management: Effectively manage advertising budgets across sponsored search and DSP campaigns, continuously monitoring spend and adjusting strategies for maximum ROI.
• Keyword Research: Conduct in-depth keyword research to identify relevant and high-performing keywords, leveraging them to optimize sponsored search campaigns.
• Ad Creative Optimization: Collaborate with creative teams to create compelling ad copy and visuals that resonate with the target audience and
• adhere to Amazon's guidelines.
• Bid Management: Monitor and adjust bid strategies based on real-time performance data to ensure optimal ad placements and cost efficiency.
• Data Analysis: Regularly analyze campaign performance metrics and provide actionable insights to refine strategies, improve conversion rates, and achieve business goals.
• Competitor Analysis: Stay abreast of industry trends and competitors' activities, leveraging insights to refine strategies and maintain a competitive edge.
• Collaboration: Work closely with internal teams, including marketing, sales, and product, to align advertising strategies with overall business objectives.
• Amazon Algorithm Expertise: Stay updated with Amazon's algorithm changes and leverage this knowledge to adapt strategies accordingly.
• Reporting: Prepare comprehensive reports detailing campaign performance, highlighting key metrics, trends, and areas for improvement.

Qualifications

Required:

• 5-10 years’ experience working in retail media advertising
• $6M of annual ad spend management
• Experience in developing, managing, and analyzing online advertising
• campaigns
• Expertise in managing campaigns on Amazon's Demand-Side Platform (DSP),including audience segmentation, retargeting, and performance analysis
• Knowledge of Amazon Retail Analytics, Amazon Vendor Central & Seller
• Central, Amazon Marketing Services, Amazon DSP, and Amazon Marketing
• Cloud (AMC)
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
• Proficiency in using analytics and bid management tools
• The ideal candidate will be a self-starter, demonstrate ownership, work collaboratively, be transparent, and be action and results-oriented
• Excellent understanding of Amazon's advertising ecosystem, including searchalgorithms and ranking factors
• Demonstrated track record of achieving and exceeding revenue targetsthrough successful advertising campaigns
• Works efficiently and is always looking to streamline processes and workflows
• Excellent organizational and communication skills
• Strong analytical skills are a must
• Moderate Excel skills are a must, with adequate knowledge of pivot tables and 'VLOOKUP’
• Bachelor’s Degree from an accredited university