About Nerdio

At Nerdio, our mission is to simplify the lives of IT professionals and maximize their Microsoft cloud and end user computing investments. 

We support organizations of all sizes looking to deploy, manage, and cost-optimize native Microsoft technologies. We partner with Enterprises and Managed Service Providers all over the world to add value on top of their existing native Microsoft investments like Azure Virtual Desktop (AVD), Windows 365, and Microsoft Intune. 

Created in 2016, Nerdio has always taken a market-leading and collaborative approach to cloud deployment and management. In fact, our product roadmap is greatly influenced by the regular feedback we receive from having seen companies deploy AVD into production environments several thousand times using Nerdio technology. 

Today, Nerdio is used in over 50 countries by more than 15,000 organizations of every size and vertical. We’re committed to delivering exceptional service and support, which starts with identifying and supporting the best staff possible. 

We are a fast-moving, nimble company looking for individuals who are collaborative, empathetic, driven and who love to move at the speed of light. If you want to be part of the AVD transformation that Microsoft and Nerdio are leading, then we want to speak with you.

About the role

We are looking for a seasoned B2B demand leader to drive the strategy, planning, and optimization of our prospect-focused Enterprise campaigns efficiently and at scale using a broad mix of B2B marketing tactics across the entire prospect lifecycle.  

You will be responsible for defining the demand generation strategy and coordinating priorities across the marketing team, including digital, social, events, creative, PR, and SDRs. 

What you'll do

• Develop and execute end-to-end integrated campaigns aligned with business goals. Present integrated campaign plans to other teams and leadership. 

• Coordinate campaigns across multiple channels, including digital, social media, email, events, and traditional advertising ensuring a seamless and cohesive customer experience across all touchpoints. 

• Support Partner team coordinating messaging and campaigns for three major motions: marketing to partners, marketing through partners, and marketing with partners.  

• Lead content creation initiatives, crafting engaging videos, insightful blog posts, compelling social media content, webinars, and other relevant materials tailored to resonate with our target audiences 

• Build custom landing pages, webinars, and email campaigns 

• Help maintain regular, efficient and effective follow-up procedures for your campaigns – identifying lead routing procedures, reviewing lead scoring effectiveness, and adherence to SLAs across Sales/SDRs.  

• Meet regularly with our digital team to optimize our SEO, SEM, display, social, email and digital demand generation programs  

• Effectively manage campaign budgets to improve return on investment, ensuring resources are allocated efficiently against top priorities 

• Own campaign reporting and optimization, inclusive of defining KPIs, socializing performance with key stakeholders, and adapting campaign tactics to optimize delivery of marketing qualified leads and pipeline revenue 

Qualifications

• 6+ years of experience in B2B marketing with an emphasis on demand generation or integrated campaigns, preferably in IT-focused B2B technology or SaaS 

• Deep understanding of demand generation channels and content strategy, and how best to apply a multi-channel campaign strategy, including but not limited to ABM, paid media, email, webinar, and content syndication 

• Expert in the B2B campaign measurement and goal setting with an understanding of what drives conversion/volume in each channel  

• Experience marketing pay-go software and/or marketing towards IT professionals preferred 

• Excellent budget and project management experience and demonstrable results with multi-channel demand generation campaigns 

• Experience with HubSpot, B2B marketing automation technology, and performance measurement analysis 

• Strong understanding of how to enable SDR/BDR teams to amplify campaign impact 

• Strong presentation skills  

• Highly collaborative and flexible  

• Positive attitude and growth mindset required

Benefits and Incentives

• Competitive Base + Annual Bonus
• Stock Options
• Health and Welfare Plans*
• Life and Disability Plans*
• Retirement Plan*
• Unlimited Flexible Paid Time Off, including your birthday off!
• Collaborative Team Culture

* Benefits for international employees, outside the US, vary by country. 

Nerdio is committed to a diverse and inclusive workplace. Nerdio is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.