About Net at Work

Founded in 1996, Net at Work is one of North America’s largest technology advisors and solution providers for small and mid-size businesses. Our award-winning consultancy offers a rich portfolio of next-generation technology, industry expertise, implementation and managed services to help organizations derive value from the transformative benefits of technology. 

Through the integration of ERP, HCM and/or CRM solutions, Net at Work  offers unique, industry-specific  solutions and operation platforms that enable companies to compete more effectively in today’s digital economy. For more information, visit www.netatwork.com. 

About this Position

We are seeking an experienced and strategic Product Marketing Manager (PMM) to join our global technology and Employee Experience solutions business. This role is pivotal in defining, executing, and optimizing go-to-market strategies to support growth across Net at Work’s business practices, including Human Resources Management System (HRMS) and workforce management solutions.  

The Product Marketing Manager will lead initiatives to deeply understand market dynamics, craft compelling messaging, and execute multi-channel marketing campaigns in partnership with internal stakeholders. The successful candidate will play a key role in market segmentation, campaign strategy, and cross-practice alignment to drive pipeline growth and solution adoption.    

This role is ideal for a marketing professional passionate about improving how companies engage, support, and grow their people. You will help craft messaging and marketing campaigns on how organizations can improve their approach to employee experience, from onboarding to engagement and retention.  

This position reports to the Director of Product Marketing and will collaborate with product marketing, demand generation, sales, creative, and partner alliance teams in a matrixed environment.  

Job Responsibilities

1. Go-to-Market Strategy & Execution:  

• Develop and execute integrated go-to-market strategies that align with vertical and horizontal solution offerings.  
• Build multi-touch marketing plans including messaging, positioning, and campaign blueprints to drive awareness and demand.  
• Segment and validate target markets, defining ideal customer profiles to optimize campaign effectiveness. 
• Lead competitive analysis to inform product positioning and sales enablement content.  

2. Campaign Development & Demand Generation:  

• Collaborate with in-house creative and marketing execution teams to build, launch, and iterate agile marketing campaigns.  
• Create buyer personas, journey maps, and activation strategies that drive qualified lead generation.  
• Integrate corporate and solution-specific messaging, including co-branded content (e.g., with Rippling), to influence funnel progression.  
• Track and optimize campaign KPIs and recommend adjustments to improve impact.  

3. Stakeholder Engagement & Sales Enablement:  

• Partner with the Employee Experience practice leader to align marketing initiatives with business goals and strategic imperatives.  
• Work with sales enablement to create tools, training, and content that increase mindshare and improve product adoption.  
• Drive event strategy in collaboration with the events team, including client roundtables, webinars, and key industry conferences.  

4. Content Strategy & Thought Leadership:  

• Create and deploy messaging frameworks, sales assets, whitepapers, blog content, and product collateral that articulate clear value propositions.  
• Recommend content repurposing strategies and channel mix for maximum visibility and engagement.  
• Lead derivative content planning based on campaign performance and persona-specific behaviors.  

5. Market Intelligence & Analysis:  

• Conduct market research to identify industry trends, buyer triggers, and white space opportunities.  
• Translate insights into actionable marketing strategies and recommendations.  
• Serve as the voice of the market in cross-functional meetings and strategic planning sessions.  

Job Requirements

• Bachelor’s degree in marketing, business, or related field.  
• Minimum 4 years of experience in product marketing and proven experience marketing HRMS or workforce management solutions such as Rippling, Workday, ADP, Workforce Go!, Sage HRMS, Paychex, Paycom, or similar platforms.  
• Experience developing and executing marketing plans across digital and field channels.  
• Strong understanding of partner/channel ecosystems and co-branded marketing approaches.  
• Experience in delivering high-impact, agile campaigns, persona-based targeting, ABM, and lifecycle marketing.  
• Skilled at gathering data from multiple sources, analyzing trends, and translating insights into effective marketing programs.  
• Proficiency in campaign management and marketing project tools (e.g., Asana, HubSpot, Marketo).  
• Proven track record of crafting positioning, creating thought leadership content, and enabling sales.  
• Deep understanding of HR technology buyer personas, procurement processes, and the HR tech ecosystem.  
• Ability to manage multiple stakeholders, priorities, and fast-paced initiatives in a matrixed organization.  
• Attention to detail and strong verbal, written, and visual communication skills.  
• Results-oriented with demonstrated ability to meet pipeline and lead targets.  
• Innovative, analytical, and detail-oriented with a proactive mindset.  
• Executive presence and the ability to influence internal stakeholders and external partners.  

Customer Requirements

This job may require access to customer information, systems, and/or premises.  As a result, this job may require customer approval for such access as an essential job function.

Compensation and Benefits

Base salary range: $115,000 to $125,000.

This position is also eligible for a bonus in accordance with the terms of the Company's plan.

Please note that the quoted pay range for this job is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) experience, including industry or product-specific experience, education, knowledge, skills, and abilities, as well as internal equity, alignment with market data, and/or other applicable laws.  

We provide competitive, affordable, and diverse benefit programs that support your total health – from healthy body to healthy mind. These benefits support you and your family in all aspects of life: 

• Health and Welfare (Medical, Dental, Vision) 
• Accident, Critical Illness, and Hospital Indemnity  
• Employee Assistance Program (EAP) 
• Life and AD&D Insurance 
• Short- and Long-Term Disability Insurance 
• Flexible Spending Accounts 
• Transportation and Parking Accounts 
• Health Savings Accounts (with company contribution) 
• Retirement Planning (401k with matching contribution) 
• Legal Benefits 
• Identity Theft Protection 
• Pet Insurance 
• Wellness Program Offerings 
• Paid Time Off, accrued per pay period based on years of service starting at 15 days annually.  
• 8 Paid Holidays per year, including 1 floating holiday. 

The compensation and benefits information is accurate of the date of this posting and subject to plan eligibility. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. 

The Company expects to accept applications for this position until [45 days after the initial posting date] but encourages interested applicants to apply as soon as possible. We will review this information and one of our Talent Acquisition professionals will reach out if your background aligns to the positions.  

EOE/Diversity & Inclusion Statement

Net at Work is dedicated to unleashing the power and potential of our employees and teams by creating a vibrant and inclusive workplace where each employee can be their best. We are committed to fostering, cultivating, and preserving a culture of diversity and inclusion. We embrace and encourage equitable treatment of our employees and strive to create a work environment free of discrimination at all organizational levels and in all forms. Net at Work recognizes the rights of all individuals to mutual respect and the acceptance of others without biases based on differences of any kind. 

Net at Work is a proud equal opportunity employer. We are committed to fair hiring practices and to creating a welcoming environment for all team members that is free of discrimination and harassment. All employment decisions at Net at Work are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, family or parental status, gender, gender identity or expression, sexual orientation, national origin, veteran or disability status, or any other status protected by the laws or regulations in the locations where we operate.