About Nettwerk
Founded in 1984, Nettwerk Music Group is a global independent record label with a deep history of purpose-led innovation. We partner with an eclectic roster of artists to build meaningful, engaged fan bases and sustainable careers.
Headquartered in Vancouver, with a hybrid workforce of over 200 across the globe –and hubs in Los Angeles, London, Hamburg, Sydney, New York, Nashville, Berlin, Amsterdam, Toronto, and beyond– we benefit from a unified global team with diverse and rich, cross-market experience.
Position Summary:
Role Responsibilities:
Identify, research, and build relationships with influencer agencies and influencers on platforms such as TikTok, Instagram, YouTube, and other emerging platforms, sourcing relevant influencers for specific campaigns
Manage third-party influencer platforms and database relationships while developing and maintaining an internal influencer marketing database.
Run and manage fan accounts to boost engagement and foster a strong connection between artists and their audience
Researching influencer databases for superfans to serve as moderators for fan accounts
Join calls with respective artist and community teams as necessary
Develop influencer marketing strategies for relevant / priority releases
Manage influencer marketing spend and budget, overseeing negotiation and payouts
Measure and report the effectiveness of current influencer marketing campaigns
Identify and monitor trending sounds and campaigns across all platforms, conceptualizing on how artists can participate
Create internal resources such as platform, sound, and trend reports to share with wider team
Support the digital marketing team with various tasks as needed
Role Requirements:
1+ years in music marketing, social media marketing, or influencer marketing role
Strong understanding of all digital platforms and best practices as they relate to influencer and content strategies
Organized self-starter with excellent attention to detail and communication skills
Existing relationships in the influencer space across multiple verticals
Experience with conceptualizing and executing influencer marketing campaigns
Experience with negotiation and budgeting, awareness of current posting rates
Ability to identify and communicate relevant trends and high sound usage in real time
Must be self-motivated, adaptable, flexible, and have the ability to prioritize numerous projects and tasks simultaneously
Ability to work quickly and efficiently to meet tight or changing deadlines
Ability to be proactive, resourceful, and willing to take initiative to problem solve
Creative-minded with an interest in analytics and data analysis
Immersed in the digital marketing and social media landscape with understanding of current trends
Knowledge of label and current artists
The pay range for this role is:
50,000 - 55,000 CAD per year (Remote - Canada)
Marketing
Vancouver, Canada
Remote (Canada)
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