Senior Paid Media Strategist

About Us:

New Reach Education is a company based in Tempe, Arizona staffed with eLearning and marketing experts dedicated to advancing and improving the information-age through financial literacy. We are building a new, emboldened class of entrepreneurs, and our mission is simple: Unlock financial freedom through practical and actionable education. So how do we do it?


New Reach Education offers online courses to those interested in learning about financial freedom. These courses range from Wholesaling to Investing to Publishing, and offer our students a unique and hands-on experience to grow their network, skills and abilities, while utilizing industry experts to make the experience relevant, fruitful and fun!


Put simply, we are striving to change the world of education in order to make life better for our students and their businesses or work ventures. Currently supporting thousands of students, New Reach Education is making a powerful and lasting impact on the communities it serves. Because of this, we are looking to add additional hard working and determined individuals to the team to help us continue to grow!


JOB DESCRIPTION:

The Senior Paid Media Strategist will work closely with other marketing professionals to build and grow a successful brand. You will primarily manage Google Ads campaigns at scale (PMAX, Demand Gen & Search) with opportunities to manage other channels such as Meta, LinkedIn, TikTok, etc. You will manage marketing funnels as well to flex your CRO skills. We're looking for experienced paid media professionals to join our marketing team at our corporate headquarters in Tempe, Arizona. This is a salaried position, full-time, onsite.


RESPONSIBILITIES:

  • Manage PMAX, Demand Gen and Search campaigns. These tasks include (but are not
  • limited to) building, monitoring and optimizing campaigns.
  • Track and report on core KPIs such as CPL, CPA & ROAS.
  • Analyze performance data to identify actionable insights and trends, implementing changes that drive campaign success.
  • Manage funnel pages, continuously deploy A/B tests for Conversion Rate Optimization.
  • Experience with ClickFunnels is a bonus, but not required.
  • Work with the videography team to film professional and high quality advertisements.
  • Coordinate cross-functionally with the broader marketing team, fulfillment team, and sales team.
  • Work with a super talented team that genuinely cares about the campaigns they run.


JOB REQUIREMENTS:

  • 4+ years of full-time experience managing high spend campaigns on Google.
  • Experience with landing page builder software (ClickFunnels is a bonus, but not required).
  • Strong analytical skills to monitor and strategically optimize paid media campaigns.
  • Experience with third-party tracking software, preferably Hyros.
  • Ideal candidate has experience marketing in the info/consulting space.


Benefits:

  • Paid Time Off and Holidays Off
  • Health Package - Medical, Dental and Vision 
  • Optional 24/7 tele-health support, short & long term disability and life insurance
  • 401(k) with company match at 4%
  • Maternity and paternity leave
  • Free enrollment in our online courses
  • Servant leadership team with open door policy
  • Continued development and internal growth opportunities
  • Positive culture that values hard work and relationships
  • National and international volunteer opportunities
  • Frequent company events!


**New Reach Education supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace. Females and minorities are encouraged to apply.

Marketing

Tempe, AZ

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