Demand Generation Specialist (Supporting Xplor Golf & Club)

Xplor Technologies powers the experiences at the heart of everyday life. Through modern vertical software, embedded payments, and AI-powered capabilities, we help businesses in fitness, recreation, golf and club, field services, laundry, education, and other membership-based and service-based industries simplify operations, uncover insights, and elevate customer and member experiences. 

We unite popular brands such as Clubessential, foreUP, myFitApp, Vermont Systems, Momence, Exerp, and many more.

Clubessential provides cutting-edge cloud-based software solutions tailored for the private club and collegiate athletic markets. Our dedicated team thrives on delivering exceptional products and services to a diverse clientele including country clubs, golf clubs, yacht clubs, social clubs, and leading collegiate athletic organizations. 

We’re looking for a Golf & Club Demand Generation Specialist to support the development and execution of strategic marketing initiatives across our Golf & Club brand/s. This role is dedicated to driving integrated marketing efforts that strengthen brand positioning, support demand generation, and contribute to revenue growth.

This role is ideal for someone who is both a strategic thinker and hands-on executor; someone who enjoys simplifying complex ideas, creating compelling content, and enabling high-performing teams through effective marketing programs. The ideal candidate thrives in a fast-paced, high-growth environment and can independently manage multiple priorities while delivering high-quality work.

Job Responsibilities:

Marketing Strategy & Execution

• Execute and support marketing initiatives for assigned Golf & Club brand(s)
• Assist the Marketing Director in developing and managing marketing plans and strategies
• Support integrated marketing campaigns aligned with business objectives and revenue goals
• Stay informed on industry trends, product updates, and new offerings to inform strategy
• Content Development & Communications
• Create and coordinate content including customer communications, social media, sales collateral, and campaign assets
• Ensure all content aligns with brand voice and buyer-focused marketing strategies
• Draft and refine copy across multiple channels including web, email, and sales materials

Marketing Operations & Automation

• Execute marketing automation initiatives, including campaign development, landing page creation, audience segmentation, nurture programs, and targeted account and contact list management.
• Manage and maintain prospect and customer data across marketing and CRM platforms, ensuring data quality, accuracy, and alignment with business objectives.
• Leverage ZoomInfo, Salesforce, and Pardot to identify target accounts, enrich prospect data, support account-based marketing initiatives, and optimize lead management processes.
• Build, maintain, and analyze Salesforce reports, dashboards, and campaign attribution to measure marketing performance, pipeline contribution, and ROI.
• Monitor, analyze, and report on campaign performance and key demand generation metrics, providing actionable insights and recommendations for continuous improvement.

Project Management & Collaboration

• Manage projects and timelines across all marketing activities
• Collaborate cross-functionally with sales, product, and marketing teams
• Provide support for events and tradeshows as needed
• Perform additional marketing duties as assigned

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field

• 2+ years of experience in a marketing role (B2B technology experience preferred)

• Strong strategic thinking with ability to execute across multiple channels

• Excellent written and verbal communication skills (copywriting, editing, proofreading; writing samples required)

• Proven organizational and project management skills

• Experience with marketing automation platforms (Pardot preferred)

• Self-starter with ability to manage multiple projects and meet deadlines

• Strong interpersonal and collaboration skills

• High level of creativity and willingness to learn

• Proficiency in Microsoft Office; Salesforce and project tools a plus

• Travel - Minimal travel required (approximately 3–4 times per year) for meetings, events, or tradeshows

At Xplor, we believe that the best innovation and ideas happen at the intersections of our differences - people of diverse cultures, generations, disciplines, and lived experiences. So even if you think you do not tick all the boxes, we still encourage you to apply.

Values and Life at Xplor 

Our five core values guide us from how we hire and recognize our team members to how we interact with our customers day to day: 

• Find a better way
• Do the right thing
• Say it straight
• Win together
• Own the outcome

If these values sound like you and describe people you want to work with, you will thrive at Xplor. 

As an Xplorer, you will be part of a global network of talented colleagues who will support your success. We look for commonalities and shared passions and give people the tools they need to deliver great work and grow at speed.

Ready to apply?

To start your application, please submit your resume, and we will be in touch as soon as we can.