About Crossing Inc

Crossing is a fast-growing e-commerce, retail, and collectibles company serving passionate communities across trading cards, gaming, anime, and pop culture. Through our retail stores, live commerce channels, events, and online platforms, we're building one of the most exciting destinations for collectors and enthusiasts.

About the role

We are looking for a creative, social media-savvy Content Creator to help grow our brands across TikTok, Instagram, and other digital platforms. This role is ideal for someone who understands internet culture, enjoys creating short-form content, and has a passion for collectibles, trading cards, designer toys, or fandom communities.

What you'll do

Content Creation & Video Production

• Create, film, edit, and publish engaging short-form content for TikTok, Instagram Reels, and other social platforms.
• Produce content for multiple brands, such as Kayou and Popmart
• Capture product highlights, unboxings, rare pulls, blind box openings, behind-the-scenes moments, event coverage, and creator-focused content.
• Stay current on social media trends, sounds, formats, and viral content opportunities.

Social Media Management

• Assist with content planning and scheduling across social media channels.
• Help maintain a consistent brand voice and visual identity across platforms.
• Monitor performance metrics and identify opportunities to improve engagement, reach, and audience growth.
• Support social media campaigns, product launches, promotions, and community initiatives.

Community Engagement

• Engage with followers through comments, messages, and community interactions.
• Foster an authentic and welcoming environment for collectors, hobbyists, and fans.
• Help build brand awareness and customer loyalty through meaningful engagement.

Event & On-Site Content Coverage

• Participate in regularly scheduled content days with talent, creators, and livestream hosts.
• Capture photo and video content at company events, conventions, product launches, and community gatherings.
• Assist with event setup and social media coverage before, during, and after events.

Qualifications

• 1+ years of experience creating content for TikTok, Instagram, YouTube, or other social platforms.
• Strong video editing skills using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar software.
• Ability to independently film, edit, and publish content from concept to completion.
• Strong understanding of social media trends, storytelling, and audience engagement.
• Organized, self-motivated, and able to manage multiple projects simultaneously.