About Us
Different is a marketing system that runs demand generation for B2B companies. It handles campaign creation, personalization, and optimization in one place, so lean teams can do more without adding headcount, agencies or point AI solutions. Customers use Different to launch campaigns faster, reach the right buyers, and continuously improve marketing ROI. Between them, Different’s founders have founded two unicorns, led AI at a global marketing software giant, and built platforms used by millions. They bring deep product, technical, and business experience to one shared goal: reimagining how modern marketing works. We are backed by General Catalyst and Lightspeed.

The role

You'll work directly with the founders on some of the most important problems at Different.

This could mean shaping a product opportunity, building a new GTM motion, working through a customer issue, or turning a messy internal process into one that scales. 

The problems will change as the company grows. You'll be expected to form your own view and get it done.

What you'll work on

Priority problems: take open questions across product, GTM, and customers, and drive them to a decision.

Customer and product insight: spend time with customers and in the product to spot opportunities a spreadsheet won't show you.

Systems and processes: build the analyses, prototypes, and workflows that help the team move faster.

New initiatives: launch projects with the founders and functional leads, and follow through on the details.

AI in daily work: use AI to explore ideas, build tools, and automate work so a small team can get more done.

What we're looking for

• Sharp judgment and a track record of taking something from idea to execution.
• Strong generalist instincts, ideally with a spike in product, GTM, operations, or another part of company building.
• Hands-on experience with AI tools, including something useful you've built with them, at work or on your own.
• Comfort switching between strategy and hands-on work.
• The ability to earn trust across different teams.
• A habit of starting on unclear problems without waiting for a detailed brief.

Relevant experience may include:

• Startups or early-stage companies.
• Consulting or investing.
• Product or operating roles.

We look at what you've owned and built, whatever your title.

Why this is interesting

You'll work alongside the founders and stay close enough to the work to own your ideas from start to finish.

As the company grows, you'll see up close how product, sales, and operating decisions get made.

Logistics

San Francisco Bay Area

Full-time

5 days/week in office