About HYH America

HYH America Inc. is a U.S.-based subsidiary of hy Co., Ltd., a South Korean leader in fermented dairy, functional beverages, and health-focused nutrition with over 50 years of innovation. Building on hy's legacy of pioneering wellness solutions for millions of households, HYH America represents the company's strategic expansion into the United States market.

More than a product-driven business, HYH America is a purpose-led venture committed to shaping everyday lifestyles. Our mission is to inspire Healthier Habits and Happier Cultures, bringing together thoughtfully crafted wellness products, community, and cultural experiences to create a more balanced and joyful way of living. Through health innovation, authentic collaborations, and culturally relevant engagement, HYH America is redefining how wellness is experienced across America and beyond.

JOB OVERVIEW

We are seeking a highly analytical and insight-driven Associate Manager – Market Intelligence to support market, consumer, and competitive intelligence efforts in the U.S. market.

This role is responsible for analyzing data, generating actionable insights, and supporting strategic decision-making across the organization. The ideal candidate will translate data into clear insights and recommendations, while contributing to broader business strategy, category planning, and go-to-market initiatives.

This position plays a critical role in enabling effective decision-making by structuring data, generating actionable insights, and delivering clear recommendations that support leadership in making informed and timely business decisions.

ROLES AND RESPONSIBILITIES

Market & Category Intelligence

• Analyze market trends, category dynamics, and competitive landscape
• Monitor industry developments, emerging trends, and growth signals
• Develop category insights to inform business strategy

Consumer & Shopper Insights

• Analyze consumer behavior, preferences, and purchase drivers
• Identify key insights related to target segments and shopper journeys
• Translate insights into recommendations for marketing and product strategy

Competitive Intelligence

• Track competitor activities including product launches, pricing, promotions, and positioning
• Benchmark brand performance against competitors
• Identify risks and opportunities based on competitive dynamics

Data Analysis & Insight Support

• Analyze internal and external data sources to generate insights
• Synthesize complex data into clear business implications
• Structure complex data into clear, actionable insights and forward-looking recommendations to support strategic decision-making

Performance Insights Support

• Analyze performance across sales, marketing, and trade initiatives
• Identify key drivers of performance and areas for improvement
• Provide insights to support campaign, product, and retail optimization

Reporting & Communication

• Develop reports, dashboards, and presentations for stakeholders
• Deliver clear and concise insights to cross-functional teams
• Translate data into structured and easy-to-understand business narratives

Cross-Functional Collaboration

• Partner with Marketing, Trade Marketing, Sales, and Product teams
• Contribute to strategic planning, forecasting, and go-to-market initiatives
• Ensure insights are aligned with business priorities
• Proactively influence cross-functional teams by delivering clear, data-driven recommendations and business implications

QUALIFICATION

Education

• Bachelor’s degree or higher in Business, Marketing, Economics, or a related field

Experience

• Minimum 4–6 years of experience in Market Intelligence, Business Analytics, Insights, or Strategy
• Experience with Nielsen, Circana, Blue Yonder, Numerator, shopper data, or POS
• Experience in CPG / Food & Beverage / consumer brands preferred

Core Capabilities

• Strong analytical and problem-solving skills
• Ability to translate data into actionable insights
• Understanding of market dynamics and consumer behavior
• Structured thinking with attention to detail
• Strong communication and presentation skills
• Ability to structure ambiguous data and translate it into clear business implications for decision-making

Technical Skills

• Proficiency in Excel and data analysis
• Experience with BI tools (Tableau, Power BI, etc.) is a plus
• Experience with syndicated and POS data sources

Preferred

• Experience in fast-paced, high-growth environments
• Understanding of U.S. retail and consumer landscape

PHYSICAL DEMANDS & WORK ENVIRONMENT

• Must be able to remain in a stationary position and operate office equipment for a prolonged period.
• Physical activities include, but are not limited to, constant manual dexterity, moving about the work site, and/or handling objects weighing up to 20 lbs.
• Must be able to work in a schedule that commensurate with business operation, including work during weekends, holidays and/or times outside of normal business hours.
• Must be able to travel as business needs