Marketing Intern

About Label-Aire

Label-Aire is a leading provider of packaging machinery, specializing in high-performance label applicators. With a focus on innovative technology, Label-Aire serves a diverse range of industries by providing machinery designed to meet the evolving demands of modern packaging with speed and precision.

About the Role

Job Title: Marketing Intern

Department: Sales & CSR

FLSA Classification: Non-Exempt

Reports To: Director of Sales & CSR

Job Summary

Working on a variety of projects, the Marketing Intern will contribute fresh ideas, create content, maintain social media accounts, research industry trends, conduct research that improves our brand, communications, and strategy. Reporting to the Director of Sales & Service, the ideal candidate has a strong understanding of brand marketing, social media, and digital marketing strategies, as well as an interest in working on high-impact projects.

Supervisory Responsibilities

None

Duties and Responsibilities

• Play a role throughout the marketing cycle in positioning, messaging, and storytelling
• Contribute to marketing campaigns that further the company’s strategic goals
• Monitor consumer trends, feedback, and satisfaction levels
• Provide support for virtual and in-person events

• Support teams to plan, develop, and execute marketing initiatives
• Complete projects related to branding, content creation, and social media marketing
• Assist management with the preparation of campaigns and reports
• Perform competitive market analysis to identify areas of opportunity
• Collect performance metrics to measure progress

Education and Experience

• High School diploma, Bachelor’s Degree preferred
• 0-1 Year

Required Skills/Abilities

• Basic knowledge of marketing principles and industry trends
• Familiar with website design and social media forums
• Organizational skills with meticulous attention to detail
• Strong communication and presentation skills
• Sense of teamwork and the ability to execute programs
• Ability to prioritize tasks and meet deadlines in a fast-paced environment
• Self-motivated and hardworking

• Proactive with desire to innovate and redefine approach 
• Prior collaboration or personal project management experience

Working Conditions and Physical Requirements

• Office environment with no current physical demands; potential future requirements involving standing, walking, lifting, and maintaining positive body language and vocal stamina

Travel Requirements

None currently, potential for occasional travel for trade shows

Other Duties

The above is intended to describe the general content of and requirements for the performance of this job.  It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements.  Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.