Lifecycle Operations Analyst II

We are hiring a Lifecycle Operations Analyst II, Demand in the Portland, Oregon metro area to operate the systems that create and route demand for our sales team, including paid campaigns, data enrichment, lead scoring and routing, and multi-channel outbound programs. You will also analyze performance and maintain the HubSpot configuration behind our demand programs.

This role sits within Revenue Operations, reports to our Manager of Revenue Architecture, and works in close partnership with Marketing and Sales. Marketing develops campaign strategy, messaging, creative, and event-driven and ABM cadences. Sales leadership owns prospecting offers and cadences.. You will turn those approved plans into accurately configured campaigns and outbound programs, keep the data behind them enriched and segmented, make sure qualified leads reach the right sales rep quickly, and help Marketing and Sales understand results and identify opportunities for improvement.

HubSpot will be your primary working platform, alongside enrichment and sales engagement tools such as Clay and Apollo. You will support advertising across channels such as Google, LinkedIn, and Meta, working directly in connected advertising and analytics platforms when needed. You will also support measurement and implementation for search engine optimization (SEO) and answer engine optimization (AEO), helping Marketing understand how people from both a B2B and B2C capacity, discover OneApp through search engines and AI-generated answers.

Approximately 90% of this role will focus on demand operations and analysis, including paid campaigns, enrichment, lead management, and outbound orchestration, with roughly 10% dedicated to maintaining the HubSpot configuration behind those programs and supporting Marketing users. General HubSpot administration and user support are owned by our Senior Revenue Systems Administrator. You will work within established RevOps architecture and governance standards, partnering with the Manager of Revenue Architecture, the Senior Revenue Systems Administrator, and the Business Intelligence team when work requires deeper technical expertise.

Location and work arrangement

This role will be fully remote initially and transition to a hybrid work arrangement in early 2027. Candidates must be able to participate in the hybrid arrangement when it begins.

Key Responsibilities:

Demand operations and campaign execution

●      Build, launch, and maintain approved advertising campaigns, primarily through HubSpot and its connected advertising accounts. Work in individual advertising platforms when campaign setup or optimization requires it.

●      Translate Marketing’s campaign briefs, messaging, and creative into campaign configurations, including approved audiences, placements, schedules, budgets, destination URLs, and conversion goals.

●      Complete launch checks to confirm that creative, links, forms, audience settings, tracking, and lead capture function as intended. Troubleshoot routine issues and escalate integration or configuration problems.

●      Maintain consistent campaign naming, UTM parameters, tracking URLs, and asset associations according to established standards. Help ensure campaign activity can be connected to the appropriate CRM records and outcomes.

●      Monitor campaign delivery, ad approvals, account issues, and budget pacing. Flag overspending, underspending, tracking failures, and unexpected performance changes promptly.

Data enrichment and segmentation

●      Build and run enrichment workflows at scale using tools such as Clay, Apollo, and HubSpot to append and verify company and contact data, including portfolio size, property types, geography, and decision-makers.

●      Apply OneApp’s ICP qualification criteria and segment definitions to company and contact records, and keep segment assignments current as data changes.

●      Build targeted account and contact lists for outbound and campaign programs from enriched data, matched to approved ICP and segment criteria.

●      Validate enrichment before and after import, including match rates, field mapping, overwrite rules, and duplicate checks. Follow established data-source precedence and monitor enrichment usage and credit spend.

●      Maintain opt-out and suppression lists and follow applicable email and privacy requirements for all prospecting data.

Lead scoring and routing

●      Maintain HubSpot lead scoring based on fit and engagement. Implement approved model changes and analyze how scores relate to conversion so scoring can be recalibrated with Sales and Marketing.

●      Configure and maintain lead routing and assignment rules, including segment, territory, rep capacity, and round-robin logic, so leads reach the right rep quickly.

●      Monitor speed to lead, unassigned or misrouted leads, and routing exceptions. Resolve routine issues and escalate logic or integration problems.

●      Maintain lifecycle stage and lead status definitions and support agreed handoff expectations between Marketing and Sales, ensuring each handoff carries the context reps need.

Multi-channel outbound orchestration

●      Configure sequences and cadences from Marketing’s approved messaging, offers, and cadence plans. Load and assign target lists to sales reps based on segment and capacity.

●      Monitor sending infrastructure health across outreach domains and mailboxes, including warmup, deliverability, bounce and spam rates, and sending limits. Escalate DNS or domain configuration issues.

●      Track outbound performance from list to meeting to pipeline, including reply rates, meetings booked, and opportunity conversion, and report outbound-sourced pipeline.

●      Partner with Sales leadership on list volume, rep capacity, and feedback loops that improve targeting and messaging over time.

Performance analysis and reporting

●      Create, maintain, and deliver scheduled HubSpot reports and dashboards for Marketing, supported by data from advertising and analytics platforms where needed.

●      Analyze spend, impressions, clicks, click-through rates, cost per click, conversions, cost per lead, and lead quality. Connect campaign performance to qualified leads, pipeline, and revenue where reliable data is available.

●      Apply and compare approved attribution models. Explain how attribution windows, tracking coverage, and model selection affect results, and identify discrepancies between HubSpot and advertising-platform reporting.

●      Track actual spend against approved budgets, project expected spending, and recommend allocation changes based on performance and Marketing’s priorities. Obtain approval for changes outside established limits.

●      Use approved AI tools to help monitor performance, identify anomalies, summarize trends, and develop optimization recommendations. Validate findings against source data and obtain required review before acting.

●      Support structured campaign tests with clear objectives, agreed success measures, and documented results. Translate findings into practical recommendations for Marketing.

●      Partner with RevOps and Business Intelligence on metric definitions, data quality, and reporting consistency. Clearly distinguish measured results from estimates and identify limitations that affect interpretation.

Demand systems administration

●      Maintain the HubSpot configuration behind demand programs, including forms, lists and segments, campaign properties, and the reports and dashboards Marketing and Sales use to manage them.

●      Support Marketing users in HubSpot and route general system, data, or integration requests to the Senior Revenue Systems Administrator.

●      Flag duplicates and data quality issues found during enrichment or campaign work to the Senior Revenue Systems Administrator, and follow established data standards for every import.

●      Maintain campaign checklists, reporting definitions, support documentation, and records of significant changes. Follow required review and approval processes for campaign launches and system updates.

Required qualifications

●      Practical experience using HubSpot for marketing operations, reporting, or CRM administration, including familiarity with campaigns, contacts, segments, reports, and dashboards.

●      Hands-on experience setting up or maintaining digital advertising campaigns in at least one major advertising platform, with the ability to learn additional channels.

●      Understanding of digital advertising fundamentals, including audiences, keywords, budgets, bidding, conversion tracking, and campaign performance measures.

●      Foundational understanding of UTM parameters, attribution models, and the relationship between marketing activity, lead generation, and downstream business outcomes.

●      Hands-on experience with data enrichment or prospecting tools such as Clay, Apollo, or ZoomInfo, including building targeted lists and importing data into a CRM.

●      Working knowledge of lead scoring, lead routing, and lifecycle stage management in HubSpot or a comparable CRM.

●      Strong attention to detail when configuring campaigns, checking links and tracking, updating CRM records, and reviewing budgets.

●      Ability to work collaboratively with Marketing and technical teams, clarify incomplete requests, manage recurring deadlines, and follow established approval processes.

Preferred qualifications

●      Relevant HubSpot Academy certifications in Marketing Hub, reporting, digital advertising, or related subjects.

●      Experience working across multiple advertising platforms, particularly Google Ads, LinkedIn Ads, and Meta Ads.

●      Familiarity with Google Analytics 4, Google Search Console, and tools used for keyword research, SEO, or AEO measurement.

●      Experience building Clay workflows, waterfall enrichment, or AI-assisted account research.

●      Familiarity with email compliance requirements and suppression list management.

●      Experience maintaining HubSpot forms, lists, reports, and dashboards for Marketing or Sales users.

●      Experience in or understanding of the PropTech industry, including relationships between property owners, management companies, and renters.

Compensation & Benefits: 

• This is a full-time position
• International and domestic travel is required
• Salary: $75,000-$95,0000
• Medical, Dental and Vision Benefits 
• 401K Plan 
• Unlimited PTO 

OneApp is an Equal Opportunity Employer

About OneApp:   

OneApp is a mission-driven company that increases access to rental housing by removing financial and systemic barriers for renters while reducing risk for property managers. We’re building market-based solutions to unlock housing opportunities at scale, with a bold 10-year goal to help 1 million people gain access to housing.