Senior Demand Generation Manager

About Profisee Group, Inc.

Why This Role Exists

We are moving demand generation from a campaign execution function to a revenue accountability function. This role owns the North American demand engine from end-to-end: how pipeline targets become programs, how those programs are measured, and how the resulting intelligence reaches the sellers who act on it. 

The person in this seat sets the North America demand plan, architects the integrated campaigns that deliver it, decides where inbound and digital aircover dollars go, and gives Sales a signal-backed view of which accounts to work and why the timing is right. They also build the AI-enabled workflows that let a small team operate at far greater scale. 

A Senior Demand Generation Manager, International, based in London, owns demand generation outside North America. The two roles work as partners, keeping campaign calendars in step, sharing brief, KPI and reporting standards, and bringing what works in one region to the other. 

The role has no direct reports and works alongside the Demand Generation Coordinator. Success depends on rallying Content Marketing, Field Marketing, Partners, Product Marketing, Sales and Marketing Operations around a shared plan and holding those teams to their commitments. It offers a direct line to revenue, visible ownership of the AI operating model for marketing, and an AWS partnership motion that is still early enough to shape. 

This role reports to the Head of Global Revenue Marketing. 

Key Performance Objectives

Five areas define success in this role, followed by a view of what we expect to see at 90 days, 6 months and one year. 

1. Own the North America demand plan and budget. Turn revenue targets into pipeline commitments by channel and program, and deliver them within the inbound and advertising budgets you manage. 

1. Run integrated campaigns and the North America calendar. Create campaign briefs, defined KPIs and a clear place in the buyer journey, and the calendar stays aligned globally. 

1. Deliver targeting intelligence to sales. Give Business Development Representatives and Account Executives a prioritized, signal-backed view of which accounts to work and why now, and show that it converts better than self-sourced activity. 

1. Build the AI-embedded demand operating model. Design AI-assisted workflows that are shared and durable across both regions, and own the governance over what AI is permitted to touch. 

1. Lead cross-functionally through influence. Set the demand planning cadence, partner with the Senior Demand Generation Manager, International on shared standards, and move work through clear briefs rather than authority. 

How We Will Evaluate Candidates 

Our interview process focuses on comparable past accomplishments rather than a checklist of skills or years of experience. For each objective above, expect to be asked about the most significant comparable thing you have done, and then to work through it in detail. We will ask about the situation you inherited, the actions you personally took, the people you had to influence without authority, the measured result, and what you would approach differently today. 

Come prepared to talk about numbers you owned. The strongest candidates for this role are comfortable being measured and just as comfortable naming what was not working and what they did about it.