About Ritual

Ritual is a personal health brand that is raising the bar for daily wellness. Known for our best-selling, clinically backed prenatal, we create science-backed supplements with transparency at their core. We believe women deserve products they can trust, backed by real evidence—not just promises.

We started by reinventing the multivitamin with the first visible supply chain of its kind. Today, we’re expanding into new categories with the same high standards that built our reputation. Hundreds of thousands trust Ritual, and we’re growing fast. 

Our team of 120+ scientists, creatives, and skeptics is raising the bar for women’s health. We’re venture-backed, based in sunny Los Angeles, and always looking for people ready to challenge the industry—and do the best work of their careers. 

About the role

We're looking for a VP, Sales to lead Ritual into its next stage of retail expansion. This role will bring a brand known for clinically backed, traceable supplements to more shelves, build category leadership in retail, and reach households we don't reach today. You will own the wholesale P&L, define each retailer's role across club, mass, and natural/specialty, and put our team, trade, and marketing investment behind the biggest opportunities.

What you'll do

• Set Ritual's wholesale channel and account strategy. You will decide where we compete across club, mass, and specialty channels and determine what role each retailer plays. You will choose where to invest and how to prioritize, so the team's time and budget go to the biggest opportunities.
• Own and shape the wholesale P&L and commercial capabilities. You will be accountable for net revenue, trade spend, and revenue growth management across all wholesale accounts, and build forecasts and investment plans with Finance. With Analytics and Marketing, you will measure how retail reaches households that Amazon and DTC don't, and use those results to decide where to invest.
• Grow the club business. You will directly manage and grow our club business, with long-term placements that drive discovery and repeat purchase. 
• Partner with Integrated Marketing on retail investment. You will work closely with Integrated Marketing to decide together how trade and marketing dollars are spent, with sell-through and brand growth as shared goals. With Amazon and DTC, you will set clear ownership and run one shared calendar across channels.
• Lead joint business planning with retail partners. You will build long-range plans with retailers and pitch buyers on what Ritual's brand and marketing can do for their category. You will be a champion for long-range planning that brings the Ritual brand to life on shelf. 
• Lead and develop the sales team. You will shape the team's structure as the business grows, coach account managers, and manage broker relationships.

Who you are

• Strategic Impact Leader: You make clear portfolio decisions that build long-term value.
• Execution-Oriented: You turn strategy into plans the team can run.
• Ownership Enabler: You delegate outcomes, set clear standards, and hold the team to them.
• Cross-Functional Collaborator: You align Marketing, Finance, Operations, and other channels on one plan.
• Leadership Multiplier: You develop strong leaders and attract top talent.
• Relationship Builder: You earn lasting trust with retail buyers and brokers.

What you'll need

• 12+ years of sales experience in consumer products, including senior leadership of national retail accounts.
• A proven track record of driving category leadership and growing market share in club and mass retail.
• Full P&L ownership, including trade spend, pricing, and forecasting.
• Proven experience moving a sales organization to long-range omnichannel planning, including joint business plans with national retailers.
• Experience building and leading high-performing sales teams and managing broker partners.
• Strong executive communication and a history of close partnership with Marketing.

We encourage you to apply even if you don't meet every qualification listed above. We're committed to building a diverse team and recognize that skills can be developed in many different ways.
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Compensation

Pay range: $251,000 - $293,000

Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not all candidates will be eligible for the upper end of the salary range. This role is also eligible for equity + generous benefits + 401k + unlimited PTO etc — see our list of perks/benefits below.

What We Offer

Health & Wellness

• Medical, Dental, Vision, and Life Insurance
• Healthcare & Dependent Care FSA
• Mental health support via Wellness Coach
• Pet insurance discount
• 10 Wellness Days per Year (Final Friday of every month)
• Free Ritual subscription during your tenure
• Annual Wellness Stipend
• Monthly wellness activities

Financial & Career Support

• 401(k) Match (up to 4%)
• Equity participation through stock options
• Monthly Technology Stipend
• New Hire Work From Home Stipend

Family & Flexibility

• 5 months of gender-neutral parental leave for eligible team members
• Flex Time for birthing parents
• Family Planning via Maven Clinic
• Monthly Childcare Allowance

Time Off

• Unlimited PTO (with a 10-day minimum to recharge)
• 11 Paid Company Holidays
• Additional company time off for holidays that fall around a weekend
• Winter Break (Christmas - New Years)
• Holiday Diversity Policy
• 2 Days to volunteer (Days of Action)
• Focus Fridays for self-development and deep work