TitleBrand Ambassador / Content Creator (Online Education)

Location: Hybrid / Field-Based – Arizona
Reports to: VP of Marketing
Employment Type: Exempt / Full-Time

About StrongMind:

StrongMind is a remote-first education and technology company on a mission to transform learning for students, families, and educators across the country. For more than 25 years, we’ve partnered with schools and districts to deliver innovative, student-centered learning experiences powered by technology, compassion, and bold thinking.

We believe education should be flexible, human, and built for real life. That belief shapes how we design our products, support our partners, and work together as a team. At StrongMind, you’ll find smart people doing meaningful work, a culture rooted in trust and accountability, and leaders who genuinely care about both outcomes and people.

The Team You Will Join

You’ll be part of the Marketing team, working closely with Enrollment, Academics, Operations, and School Leadership teams to bring Primavera Online School’s story to life across Arizona. This team is responsible for driving awareness, engagement, and enrollment through storytelling, strategic campaigns, community engagement, and authentic digital content that connects with students and families.

The team culture is collaborative, fast-paced, creative, and mission-driven, and you’ll have opportunities to influence creative direction, grow StrongMind’s digital presence, and help shape how Primavera shows up across social platforms and communities throughout Arizona.

The Difference You Will Make

In this role, your work will directly impact students, families, enrollment efforts, and brand visibility by creating authentic, engaging, and high-performing content that brings the Primavera experience to life.

You’ll help strengthen community connection, increase awareness, and drive engagement by turning real student experiences, events, and school moments into compelling content across social and digital platforms. Your work will help families better understand what flexible online education can look like and why Primavera may be the right fit for their student.

A Typical Day Looks Like

While no two days are exactly the same, you can expect to:

• Film and create short-form video content for TikTok, Instagram Reels, Facebook, YouTube Shorts, and emerging platforms
• Capture behind-the-scenes moments at graduations, student events, community activations, and school culture experiences
• Serve as an on-camera personality through selfie-style videos, interviews, event coverage, and social storytelling
• Edit content using platforms such as CapCut, Adobe Premiere, Canva, or similar tools
• Write hooks, captions, and storytelling elements designed to drive engagement and action
• Collaborate with Marketing leadership on campaign strategy, posting cadence, and content planning
• Identify and adapt social media trends in ways that feel authentic to Primavera and relevant to Arizona families
• Use AI tools such as ChatGPT, Claude, Canva AI, and related platforms to support ideation, scripting, editing, and content optimization
• Schedule and manage content across multiple social channels
• Engage with audiences through comments, direct messages, and social listening
• Experiment with new creative formats, storytelling approaches, and platform opportunities

This role balances creativity, collaboration, independent execution, and strategic thinking and is well-suited for someone who enjoys storytelling, creating engaging content, building community, and turning ideas into impactful campaigns.

Your Expertise Includes

We’re looking for someone who brings:

• Proven experience creating short-form video content for TikTok, Instagram, Facebook, YouTube Shorts, or similar platforms
• Strong on-camera presence with the ability to communicate naturally, confidently, and authentically
• Deep understanding of social media storytelling, trends, hooks, pacing, and audience engagement
• Strong video editing skills using CapCut, Adobe Premiere, Final Cut Pro, Canva, or related tools
• Experience creating content designed for both organic engagement and paid advertising campaigns
• Strong understanding of branding, marketing, and audience-driven storytelling
• Experience managing multiple projects, deadlines, and content streams in a fast-paced environment
• Strong collaboration and communication skills across teams
• Knowledge of social media optimization strategies, hashtags, and content performance best practices
• Strong attention to detail in both visuals and messaging
• Reliable transportation and willingness to travel locally throughout Arizona for events and content shoots

Bonus points if you also have:

• Experience creating content for education, youth-focused, or mission-driven organizations
• Familiarity with Arizona communities, culture, and social trends
• Graphic design experience using Canva or Adobe Creative Suite
• Experience analyzing social media performance data and adjusting content strategy accordingly
• A personal content portfolio or social media presence that demonstrates your creative voice
• Experience using AI tools to accelerate content creation, ideation, scripting, and creative workflows

Additional Info

To Apply – Show Us What You Can Do (The Fun Part!)

We anticipate a high volume of applicants, so we’ve designed this process to be more creative—and honestly, more fun. Rather than just telling us what you can do, we want to see it. We’re asking each applicant to create:

• 1–2 Social Media Graphics
• 2–3 Short-Form Videos (Reels/TikToks/Shorts)

Your content should promote Primavera Online in a way that feels authentic, engaging, and something we could realistically use across our social channels—or even in paid campaigns.

Think of this as a mini real-world creative challenge.

Video Content Ideas (Choose What Inspires You)

• Selfie-Style Story
  Talk directly to camera:
  “Why I love attending Primavera Online” or “Why online school works for me.”
• Day in the Life
  Show what a typical day looks like as an online student—flexibility, environment, routine, etc.
• Faceless Reel
  No talking required—use clips, text overlays, and music to tell a story (study setup, schedule, lifestyle, etc.)
• Myth-Busting / POV
  Example: “People think online school is isolating… here’s the truth.”
• Quick Tips / Value Content
  Example: “3 reasons online school might be right for you”

Please upload your materials to a shareable Google Drive, Dropbox, or similar link and include the link with your application or resume submission.

Final Note

Have fun with this. Be yourself. Show us how you think, create, and connect.

We’re excited to see how you bring the Primavera story to life!

Our Commitment to Inclusion & Belonging:

We believe the best ideas come from bringing together people with different perspectives, experiences, and ways of thinking. We are committed to welcoming a broad range of talent and encouraging all qualified individuals to apply. We strive to create an environment where everyone feels a sense of belonging and is empowered to contribute, grow, and do meaningful work.

How We'll Take Care of You:

We believe that when people feel supported, they do their best work.

Our commitment to you includes:

• A competitive total compensation package, including medical, dental, vision, and voluntary benefits

• Well-being that works for real life—from an on-site gym, virtual wellness programs, and wellness coaching to flexible work options for select roles, because your well-being fuels your brilliance
• Unlimited PTO for salaried roles and “life happens” days when you need flexibility
• A fully paid holiday week off at Christmas, so you can truly rest, reset, and reconnect
• Recognition and rewards that celebrate birthdays, meaningful anniversary milestones, and community service hours that let you give back
• Quarterly Town Halls that keep communication transparent, honest, and human
• Annual social events and traditions we genuinely look forward to—like Halloween celebrations, Wellness Fairs, and other moments that bring our community together

We’re intentional about building a workplace where people feel valued, connected, and empowered to thrive—at work and beyond.

Additional Info:

We welcome all qualified candidates eligible to work in the United States.  At this time, we are unable to sponsor visas.

We are proud to be an Equal Opportunity Employer and provide consideration to all applicants regardless of race, religion, color, sex, gender, national origin, age, veteran status, marital status, or disability protected by law.