About The Channel Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.

What You'll Be Doing:

We’re seeking a strategic, execution driven Partner Marketing Manager to lead partner led marketing initiatives that accelerate go to market success and revenue growth. This role is ideal for someone who thrives at the intersection of partner enablement, MDF funded campaign execution, and cross ecosystem marketing orchestration.

You will serve as a trusted advisor to partners—shaping go to market strategies, activating MDF investments, executing high impact campaigns, and enabling partners to market more effectively through internal platforms and external agency ecosystems.

Responsibilities:

·  Lead partner led marketing and go to market development by helping partners design, execute, and optimize GTM strategies aligned to shared business objectives.

• Own campaign execution from end to end, including demand generation, integrated digital programs, and coordinated partner marketing motions.

• Manage Marketing Development Funds (MDF) across assigned partners—guiding planning, approvals, agency engagement, execution, and performance measurement to maximize ROI.

• Enable partners to execute effectively by translating strategy into clear marketing plans, campaign playbooks, briefs, and enablement materials.

• Activate and manage vendor and agency ecosystems, partnering with third party agencies to deliver MDF funded campaigns at scale.

• Serve as the day to day marketing advisor for partners, leading weekly check ins, GTM planning discussions, and performance reviews.

• Drive performance reporting and optimization, partnering with clients and internal teams to track results, analyze outcomes, and refine marketing strategies.

• Support partner adoption of marketing platforms and tools, delivering training, best practices, and operational guidance to improve execution quality and speed.

What We’re Looking For:

• 3+ years of hands on marketing experience, with a strong focus on partner led marketing, demand generation, or campaign execution.

• Demonstrated experience managing MDF programs, including planning, execution with agencies or vendors, and ROI measurement.

• Partner Marketing experience building and executing go to market strategies with partners or third party ecosystems.

• Background in B2B, technology, or agency environments preferred.

• Strong analytical and performance driven mindset, with comfort translating data into insights and optimizations.

• Excellent communicator who can confidently influence partners, agencies, and internal stakeholders.

• Highly organized and execution oriented, with the ability to manage multiple partners, campaigns, and timelines simultaneously.

• Proficiency in Microsoft Excel, PowerPoint, and Outlook.

Benefits:

All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.

Individuals seeking employment at our company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

* The Channel Company is licensed in the following states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, LA, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA. To be considered for this opportunity, you must reside in one of these listed states.

Salary Range: $60,000 - $80,000 USD per year