About Upstate Studios

Studios bursting with good vibes to make your body strong and your mind happy. Power up or wind down with Boxing, Hot Pilates, Yoga and Reformer Pilates. Find your positive state of mind, one sweaty workout at a time.

About the role

POSITION: Part-time, 2 days (15.2 hours per week)

SALARY: $77,000 per annum pro rata, exclusive of superannuation

REPORTS TO: Marketing Brand Manager

LOCATION: Remote

We're looking for a PIT Growth Marketer to own the marketing strategy and execution for our Pilates instructor training program. This is a newly created role with real ownership - you'll be building the funnel, running campaigns, managing our CRM, and helping us launch a fully online training product to a national audience.

You'll work closely with our Marketing Manager, Head of Education and our Digital Marketing Manager on paid media. This role sits at the intersection of strategy and hands-on execution,  we need someone who can think at a campaign level and then get in and do the work.

What you'll do

Growth Strategy and Campaigns

• Lead and execute marketing campaigns for each training intake; online and hybrid
• Own the lead generation funnel from awareness through to enrolment
• Develop and implement strategies to reach new audiences beyond our existing studio database; Pilates enthusiasts, career-changers, and interstate students
• Track and report on campaign performance, cost per lead, and conversion rates
  
  

CRM and Email Marketing

• Own ActiveCampaign setup and ongoing management for the training program
• Build and maintain lead nurturing sequences, intake automations, and student onboarding flows
• Manage the leads database segmentation, list health, and re-engagement
• Write and send EDMs to warm leads, waitlist sign-ups, and past enquirers
  
  

Online Training Launch

• Drive the go-to-market strategy for our fully online accredited training product
• Build and manage the pre-launch waitlist campaign
• Work with the team on landing page content, ad creative briefs, and launch sequencing
• Coordinate across paid media, social content, and email to deliver a cohesive launch
  
  

Content and Social 

• Lead the strategic direction for PIT's Instagram (@upstate_trainings); brief content strategy, approve campaigns, and ensure everything connects to your growth goals
• Work with our social media coordinator to develop and execute content series 
• Ensure all content connects to campaign goals and intake windows
  
  

Brand Positioning

• Contribute to the development of PIT's brand positioning as a semi-independent Upstate asset
• Ensure all marketing output is consistent with the Upstate brand voice and visual identity
• Help differentiate the program in a growing and competitive market

Qualifications

•  3+ years in a marketing role, ideally in a consumer brand, fitness, education, or training context
• Proven experience running lead generation campaigns end-to-end
• Hands-on CRM experience; ActiveCampaign or similar (HubSpot, Klaviyo, Mailchimp)
• Strong copywriting skills; you can write an email sequence and a campaign brief without needing a lot of hand-holding
• Comfortable with Meta Ads at a campaign management level (you don't need to be the specialist, but you need to brief one well)
• Strategic thinker who can also get into the detail and execute
• Self-directed -- this is a remote, part-time role and we need someone who manages their own time and priorities well
• Genuine interest in Pilates, fitness, or the wellness industry is a plus

ABOUT UPSTATE

Upstate is one of Australia’s fastest-growing fitness brands, bringing all the good vibes with Hot Pilates, Reformer, Yoga, and Boxing studios nationwide.

With most of our studios in Victoria we’re on a mission to keep expanding nation-wide and inspire more people to find their positive state of mind through movement, connection, and positivity. We’re looking for passionate, driven, and upbeat team players who live and
breathe the Upstate mission and values, people who bring their best energy to everything they do and want to grow with us.

OUR VALUES

We Are a Team - We’ve got each other’s backs - always. Every role matters in delivering the best possible Upstate experience. We support, cheer on and lift each other up to achieve epic things together.

Be the Best Part of Someone’s Day - We’re all about making someone’s day for our members or our team. We obsess over the details to create those feel-good moments and are always looking for ways to improve.

We are the Customer - Taking classes is part of our culture. Staying connected to the member experience keeps us inspired and always striving to level up. We’re big believers in feedback - giving it, receiving it and growing from it - because that’s how we keep bringing the best vibes, every single day.

Our Mindset is Positive- Positivity and a can-do attitude are our superpowers. We face challenges head-on, always finding a way forward. We lift each other up, cheer each other on and keep the vibes high - because when we
lead with positivity, there’s no limit to what we can achieve together.

Community is Our Heart and Soul - Connection is what makes Upstate special. We know names, we celebrate members at every opportunity, big or small, and we make them feel like they belong.

We Push the Boundaries- We’re curious, bold and open to trying new things. Growth and innovation keep us moving forward while always staying
true to our mission.

We Are Agile- We move fast at Upstate. Agility is our strength. We stay proactive and ready to pivot when opportunities arise - we move fast on opportunities while staying aligned to our long-term vision. 

OUR PEOPLE

Our mission is to be the best part of someone’s day and that starts with our team. At Upstate, we’re proud to create a workplace where everyone feels seen, valued and accepted. We welcome diversity in all its forms and everyone is welcome at Upstate.