About Willow

Buildings are more complex than ever — and the teams responsible for running them are still working with fragmented tools, disconnected data, and reactive workflows. Willow is changing that. We build the leading Operational AI platform for the built world, helping owners and operators of large, complex environments — think commercial real estate, higher education, healthcare, and airports — better understand, manage, and optimize their buildings by connecting physical, operational, and human data into a unified digital foundation.

Our platform enables customers to move from reactive workflows to smarter operations, better decision-making, and meaningful financial and operational outcomes. We're a small but mighty company with real customers, real traction, and a genuinely important problem to solve — scaling commercial momentum and building the foundation for long-term category leadership. If you want to do meaningful work at a company that's defining a category, this is the place.

About the role

You’ll own the entire field marketing delivery system at Willow — from event strategy and account targeting through email sequences, landing pages, collateral design, and post-event attribution. This is a builder’s role: equal parts strategy and execution, with full ownership of our field presence and partner relationships.

✦  We’re a lean, ambitious team. The right person here won’t wait to be told what to do — they’ll see what needs to happen, figure out how to make it happen, and ship. If you thrive with autonomy and love the satisfaction of seeing a program go from zero to pipeline, you’ll fit right in.

What you'll own

Field strategy & event calendar

• Build and own Willow’s annual field marketing calendar, spanning owned events, industry conferences, speaking engagements, partner co-hosted webinars, and executive roundtables
• Identify and execute net-new and existing events and field tactics that reach Facilities, IT, and Finance leaders most effectively
• Make fast, informed decisions about where we need to be and how to differentiate our presence to maximize impact

Event production & execution

• Manage end-to-end event production, from pre/post-event communications to booth materials, swag, and run-of-show logistics
• Build scalable processes, templates, and playbooks — documentation that enables the entire team to operate consistently and that someone else could scale from in year two

Pipeline & performance

• Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration
• Define success metrics for all programs, track performance rigorously, and communicate results and insights to leadership and cross-functional partners
• Connect field programs to measurable pipeline outcomes: sourced, influenced, and attributed; including pipeline generated through partner campaigns and events, tracked separately from event-driven pipeline

Partnerships & industry relations

• Own operational management of Willow's association and program partnerships (e.g., APPA) — move these from ad hoc touchpoints to a structured cadence of quarterly check-ins, co-marketing campaigns, joint events, and digital programming
• Build the repeatable partner engagement playbook — outreach cadence, campaign templates, event co-hosting process — so partnership activity runs on a predictable rhythm rather than one-off asks
• Coordinate with Willow's strategic partnerships owner to activate marketing execution against partnership agreements already in place, rather than negotiating new ones
• Manage the field marketing budget: track spend against plan, optimize for ROI, and find creative ways to stretch resources through partner co-sponsorships and digital-first programming

What Success Looks Like in Year One

• A documented, strategic event calendar with clear pipeline intent for every program
• Co-marketing activations that wouldn’t have happened without you
• A structured partner cadence in place for association partnerships (e.g., APPA) — regular check-ins, campaigns, and joint programming running on a repeatable playbook
• A repeatable playbook for each event type — conference, roundtable, webinar, and speaking — that someone else could scale in year two
• Measurable pipeline contribution from field programs and partner campaigns

Who You Are

• You’re a builder and maker, not a coordinator. You design landing pages, draft emails, create collateral, and build presentations. You’re comfortable being hands-on because that’s how you move fast.
• You thrive on a small team. You know how to be scrappy, prioritize ruthlessly, and get creative with limited resources.
• You think in pipeline, not presence. You understand the difference between a “successful” event (good attendance, nice booth) and a productive one (five conversations that turned into sales meetings). You care obsessively about the second kind.
• You’re AI-native. You use tools to extend your capacity and ship faster.
• You’re operationally sharp. You send the run-of-show. You have a contingency plan. You think around corners. You make sure nothing slips through the cracks.
• You communicate well across levels. You can brief a C-suite speaker, coordinate logistics with a venue, write a compelling LinkedIn post, and report pipeline results to leadership.
• You’re comfortable operating with autonomy. You’re self-directed, but not a lone wolf. You loop in leadership and your peers, and you take feedback well.
• You can build structure out of chaos — the same instinct that stands up a new event format can stand up a partner cadence where none exists today.

Qualifications

Required

• 4–6 years of experience in field marketing, demand generation, or event operations at a B2B SaaS or technology company (early-stage or high-growth preferred
• Track record of owning end-to-end event execution, from strategy through post-event attribution
• Hands-on experience building things: landing pages, email campaigns, collateral, and presentations
• Proficiency with Salesforce or Dynamics CRM, Marketo or equivalent marketing automation, Figma or Canva, and Google Workspace or Microsoft 365
• Comfort using AI tools (Claude, ChatGPT) as daily production tools
• Demonstrated ability to connect field programs to pipeline outcomes
• Experience building or operationalizing a partner/association engagement cadence — co-marketing campaigns, joint events, and regular touchpoints (e.g., industry associations, chapter programs)
• US-based, fully remote; strong preference for candidates located in WA, TX, NY, CA, NC, NV, MI, MA, MD, IL, GA, FL

Strongly preferred

• Experience on a lean marketing team where you wore multiple hats
• Background in enterprise SaaS, facilities, real estate, sustainability, or built-environment adjacent verticals
• Experience with industry association relationships or partner co-marketing programs
• Exposure to strategic partnership structuring (deal terms, revenue share)
• Willingness to travel to events (15–20% annually)

Nice to have

• WordPress or CMS experience for landing page builds
• Prior experience with higher education or healthcare verticals
• Speaking and thought leadership program management

Compensation & Benefits

In accordance with applicable state pay transparency laws, the salary range and a general description of all benefits and other compensation have been disclosed herein. Actual compensation will be determined based on experience, skills, and other relevant factors.

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