VP of Marketing

XRHealth Inc |  Needham, MA (Hybrid)  |  Full-Time

About XRHealth

XRHealth is a pioneering global healthtech organization transforming healthcare delivery through immersive technology and clinically validated digital therapeutics. Leveraging extended reality (XR) and advanced therapeutic software, we deliver evidence-based virtual care solutions that improve patient outcomes across physical rehabilitation, cognitive health, and behavioral health.

Our platform integrates proprietary therapeutic content, connected XR hardware, and a scalable SaaS infrastructure to provide end-to-end digital health solutions for providers, payers, and patients. Through strategic growth initiatives and international expansion, we have built one of the most comprehensive XR therapeutic platforms in the market. 

Backed by leading venture investors, we are entering our next phase of growth — scaling enterprise partnerships, optimizing hardware-enabled care delivery models, and positioning the organization for long-term value creation and strategic optionality.

About the Role

XRHealth is seeking a visionary and hands-on VP of Marketing to lead our marketing strategy and execution as we scale our therapeutic XR platform across clinical, payer, and consumer channels. This is a senior leadership role for someone who can operate strategically while staying close to execution — owning everything from product marketing and demand generation to brand storytelling.

You'll work closely with our Sales, Product, and Clinical teams to craft messaging that resonates with healthcare decision-makers and drives meaningful growth, translating XRHealth's clinical outcomes and technology into a compelling market story. If you're a creative thinker with a data-driven mindset who's excited about the future of digital health, we want to hear from you.

Reporting Structure

This role reports to the CEO and will work closely with VP/General Manager of business units

What You'll Do

Product Marketing

• Develop clear, compelling positioning and messaging for XRHealth's products and solutions

• Lead go-to-market strategies for new product launches and feature releases

• Create sales enablement materials that help the team articulate XRHealth's value proposition

• Conduct market research and competitive analysis to inform product and marketing decisions

Demand Generation & Growth

• Build and execute multi-channel demand generation programs that drive qualified pipeline for B2C and B2B2C.

• Oversee digital marketing efforts including SEO, SEM, email marketing, and paid campaigns

• Define and track key marketing KPIs, optimizing campaigns based on performance data, and report ROI to executive leadership

• Partner closely with Sales on account-based marketing, lead qualification, handoff processes, and revenue goals

• Develop and manage the marketing budget, including external agencies, freelancers, and marketing technology vendors

Brand & Content

• Own and evolve XRHealth's brand identity, voice, and visual presence across all channels

• Lead the development of high-quality content including thought leadership, case studies, blogs, and social media

• Ensure a consistent and compelling brand experience across all customer and partner touchpoints

• Build XRHealth's presence at industry events, conferences, and in the media

Team & Compliance

• Build and lead a marketing team as the function scales, including hiring, mentoring, and performance management

• Ensure marketing communications comply with healthcare industry regulations (e.g., HIPAA-related considerations for patient communications, FDA guidance where applicable to claims)

• Coordinate marketing efforts across business units to ensure alignment on brand strategy, messaging, and priorities, while supporting overall business and revenue goals.

What We're Looking For

• 10+ years of marketing experience, including 4+ years in a senior leadership role

• Proven track record of driving growth in a B2C and B2B2C  environment, ideally in healthtech or digital health.

• A background in or strong familiarity with the healthcare industry is a  must.

• Deep expertise across product marketing, demand generation, and brand management

• Strong analytical skills — comfortable with data and using it to make decisions

• Exceptional storytelling and communication skills, with the ability to simplify complex topics

• Experience building and managing high-performing marketing teams

• Proficiency with marketing tools and platforms (HubSpot, Salesforce, Google Analytics, etc.)

• Familiarity with healthcare marketing compliance considerations (HIPAA, FDA claims guidance) is a plus

• Bachelor's degree in Marketing, Business, or a related field (MBA a plus)

Why XRHealth?

• Be part of a mission-driven company at the intersection of technology and healthcare

• Work alongside a passionate, innovative, and diverse global team

• Opportunity to make a real impact on patient lives

• Boston-based executive leadership team

What We Offer

• Competitive compensation

• Comprehensive health, dental, and vision benefits

• Flexible work environment

• Opportunity to shape a category-defining healthtech company

• Board-level exposure and strategic impact

• Dynamic, mission-driven culture

XRHealth is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

About XRHEALTH INC

XRHealth is a global leader in immersive healthcare technology, bringing innovative digital therapeutics directly into patients’ homes. Our portfolio includes Medicare-covered virtual reality medical devices (HCPCS E1905), digital therapeutic applications, and AI-powered healthcare solutions that improve the lives of patients living with chronic pain, neurological conditions, mental health disorders, and more.

With over 50,000 patients treated, 1 million+ therapy sessions delivered, and partnerships across Medicare, the VA, commercial payers, employers, and healthcare providers, XRHealth is rapidly expanding its Products business.