Head of Fan Experience

About Boston Legacy FC

Boston Legacy FC (the “Club”) is Boston’s new professional women’s soccer team, set to begin play in the National Women’s Soccer League in 2026. We are dedicated to building a championship-caliber organization on and off the pitch. We are passionate about advancing women’s sports, investing in our local community, and redefining the future of professional soccer. As a startup club with a big vision, we’re building from the ground up—and looking for entrepreneurial team members who want to be part of something extraordinary.

Location: Boston, MA | Reports to: Chief Revenue Officer | Hybrid (3-4 days in office)

The Role

Boston Legacy FC is seeking an innovative, passionate, and highly organized Senior Director of Fan Experience to join our founding leadership team.

This is not a traditional operations job. It’s a creative leadership role where your work will define what it feels like to be part of Boston Legacy FC — in the stadium, at events, and across the city.

You’ll oversee every touchpoint of the matchday and event experience, from pregame rituals to postgame celebrations, from video board programming to unforgettable fan traditions. You’ll work closely with Marketing, Partnerships, and Operations teams to design experiences that are joyful, energetic, culturally relevant, and true to the spirit of Boston.

We are looking for a builder and a showrunner — someone who can dream up new ideas and deliver flawless execution.

Key Responsibilities

  • Develop and lead a comprehensive fan experience strategy spanning pre-match, in-match, and post-match touchpoints.
  • Oversee all elements of match-day entertainment: music, video board content, announcer scripts, ceremonies, stadium activations, fan engagement teams, and more.
  • Oversee a small team focused on fan engagement and community-building.
  • Lead the production and operations of all major events, including Opening Day, special matches, Fan Fest, and championship celebrations.
  • Support the fan traditions and rituals that emerge through our supporter groups and Day One fans that define the Boston Legacy FC home game experience.
  • Collaborate with Supporters Groups and fans to create authentic, fan-driven moments that build community and loyalty.
  • Work closely with Stadium Operations, Security, and Guest Services to ensure an exceptional, inclusive, and safe fan experience at every match.
  • Implement a continuous improvement process based on fan feedback, surveys, and key performance metrics.
  • Create differentiated fan experiences for key segments, including families, young professionals, supporters sections, and premium ticket holders.
  • Develop a season-long calendar of fan events including watch parties, player appearances, community activations, and member-only experiences.
  • Partner with Marketing and Partnerships to seamlessly integrate sponsor activations into the fan experience in an authentic and valuable way.
  • Manage fan experience budgets and vendor relationships to deliver high-impact experiences with fiscal responsibility.

What We’re Looking For

  • 8+ years of experience leading fan experience, live event production, or game entertainment at the professional sports, collegiate, or major entertainment level.
  • Proven ability to blend creative vision with operational excellence — you can dream big and deliver bigger.
  • Deep understanding of sports fan culture, supporter group dynamics, and community-building through live experiences.
  • Experience producing live events, managing entertainment teams, and coordinating game-day production (scripts, timelines, run of show, technical teams, etc.).
  • Ability to think holistically across all sensory touchpoints — sound, visuals, activations, hospitality, and atmosphere.
  • Highly collaborative, working across departments to deliver unified and elevated experiences for fans, players, and partners.
  • Passionate about women’s sports, soccer culture, and the opportunity to grow the game in Boston and beyond.
  • Entrepreneurial spirit — thrives in fast-paced, high-energy startup environments.
  • Committed to creating an inclusive and welcoming environment for fans of all backgrounds.

Why Join Us? You’ll be part of a founding team creating a legacy—literally. Boston Legacy FC is more than a soccer club; it's a movement. We offer a unique opportunity to shape the future of a professional sports organization in one of the most passionate sports markets in the world.

Equal Employment Opportunity Statement – Boston Legacy FC

Boston Legacy FC is proud to be an equal opportunity employer. We are committed to building a diverse, inclusive, and equitable workplace where all individuals are respected, valued, and empowered.

We do not discriminate on the basis of race, ethnicity, color, national origin, ancestry, gender, gender identity or expression, sexual orientation, marital or parental status, religion, age, disability, neurodiversity, veteran status, citizenship status, or any other legally protected characteristic.

Boston Legacy FC is dedicated to fostering a workplace that reflects the vibrant and diverse community we serve—on and off the pitch.

If you require a reasonable accommodation during any part of the hiring process, please let us know. We're happy to support you.


Revenue Operations

Boston, MA

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