The Tidal Financial Group is a leading ETF investment technology platform dedicated to creating, operating, and growing ETFs. We combine expertise and innovative partnership approaches to offer comprehensive, value-generating ETF solutions.  Our platform offers best-in-class strategic guidance, product planning, trust and fund services, legal support, operations support, marketing and research, and sales and distribution services.

This is a closed search for candidates from Northeastern University only.

About the role

Tidal Financial Group is seeking a Marketing Co-Op to support our growing marketing and brand function. This role is designed for a highly motivated student interested in brand strategy, marketing execution, and financial services storytelling. 

The Brand Marketing Co-Op will work closely with the Brand & Marketing team and gain exposure to brand strategy, campaign development, content creation, and cross-functional marketing initiatives. This is a hands-on role with increasing responsibility and visibility, including opportunities to support senior leadership initiatives. 

This role is ideal for a student interested in a future career in brand marketing, product marketing, or strategic marketing within financial services or fintech. 

What you'll do

Brand & Marketing Support 

• Support day-to-day execution of brand and marketing initiatives across digital, content, and campaign channels 

• Assist with maintaining brand consistency across materials, presentations, and communications 

Content & Communications 

• Assist in drafting and editing marketing content, including website updates, social media posts, internal communications, and thought leadership materials 

• Support content planning and coordination across teams and external partners 

Campaign & Project Coordination 

• Help manage timelines, assets, and deliverables for marketing campaigns and initiatives 

• Coordinate with internal stakeholders (Brand, Biz Dev, Product, CSM) to support integrated marketing efforts 

Research & Insights 

• Conduct market, competitor, and industry research to support brand positioning and campaign strategy 

• Help synthesize insights into clear summaries or recommendations for the marketing team 

Analytics & Reporting 

• Assist with tracking and reporting on marketing performance metrics (e.g., campaign engagement, content performance) 

• Support preparation of internal updates and executive-ready summaries 

Operational & Administrative Support 

• Assist with organizing marketing assets, managing documentation, and maintaining marketing calendars 

What You’ll Learn 

• How a financial services brand is built and scaled in a regulated environment 

• Exposure to full-funnel marketing, from brand strategy to execution and measurement 

• How brand strategy supports business growth, partnerships, and long-term platform differentiation 

• Opportunity to build a strong foundation for a career in brand, product marketing, or strategic marketing 

Qualifications

• Currently enrolled in a Northeastern University co-op program, preferably studying Marketing, Business Administration, Communications, Finance, or a related field 

• Strong written and verbal communication skills 

• Interest in brand marketing, strategy, and financial services 

• Highly organized with strong attention to detail and ability to manage multiple priorities 

• Comfortable working both independently and collaboratively 

• Proficiency in Microsoft Office (PowerPoint, Excel, Word); familiarity with design or marketing tools (e.g., Canva, Figma) is a plus 
• Previous marketing, communications, or internship experience is a plus but not required

What We Offer 

• Hands-on experience in a fast-growing ETF and financial technology firm 

• Mentorship from experienced brand and marketing professionals 

• Exposure to senior leadership and strategic marketing initiatives 

• A collaborative, supportive environment with potential for a full-time offer following graduation