The Tidal Financial Group is a leading ETF investment technology platform dedicated to creating, operating, and growing ETFs. We combine expertise and innovative partnership approaches to offer comprehensive, value-generating ETF solutions. 

Our platform offers best-in-class strategic guidance, product planning, trust and fund services, legal support, operations support, marketing and research, and sales and distribution services.

We are prioritizing candidates who are located within proximity to NYC. 

About the role

Join Our Growing Brand Team! 

Tidal Financial Group is seeking a driven, detail-oriented, and media-savvy Marketing Communications Analyst to join the YieldMax team. This entry-level position is ideal for someone eager to learn the ropes of media and brand communications in a fast-paced financial services environment. 

You’ll support the execution of press releases, manage media interactions, and contribute to building YieldMax’s reputation across traditional media channels. You will also generally support the broader marketing team.  This is an exciting opportunity to grow your career alongside one of the most dynamic brands in the ETF space. 

What you'll do

Press Release Management 

• Manage the press release calendar, coordinating ~10 announcements monthly 

• Draft press releases for product updates in the US and Europe 

• Handle internal and external compliance review processes 

• Oversee vendor relationship with PR distribution partner 

• Evaluate potential new PR distribution vendors

Traditional Media Outreach and Engagement 

• Pitch stories to financial and investing reporters with tailored, timely angles 

• Respond to inbound media inquiries and coordinate spokesperson commentary 

• Build relationships with journalists via email, social media, and industry events 

Interview and Media Opportunity Coordination 

• Schedule interviews, webinars, and editorial opportunities for spokespeople 

• Track deadlines and submissions for editorials and contributed content 

• Prepare briefing documents: background research, reporter insights, and key talking points 

• Manage logistics including Zoom links, call-ins, and follow-ups

Media Monitoring and Reporting 

• Build and maintain targeted press lists by outlet, region, and beat 

• Track coverage, sentiment, and pickup using media monitoring tools 

• Compile internal reports of media coverage and earned media KPIs 

Qualifications

• Communications/PR experience 

• Undergraduate degree required 

• Exceptional attention to detail and accuracy 

• Strong writing, editing, and verbal communication skills 

• Excellent organizational and time management skills 

• Ability to manage multiple projects on tight deadlines 

• Familiarity with social media platforms and trends (especially Twitter/X) 

• Outgoing, personable, and comfortable engaging with journalists and stakeholders 

• Passion for building a career in financial communications and/or media relations 

Why Join Tidal Financial Group? 

At Tidal, we are The ETF Masters — passionate about delivering innovation to the ETF industry. The YieldMax brand is a fast-growing leader in retail investor ETFs, and this is your chance to help shape its public image and expand its media footprint. 

You’ll collaborate with experienced professionals, gain hands-on exposure to financial PR, and play a key role in amplifying a disruptive ETF brand’s message across the media landscape. 

We are prioritizing candidates who are located within proximity to NYC.