Who We Are

At OrthoFi, we're not just another player in the orthodontic industry – we're the driving force that helps orthodontists launch more smiles while ensuring top-tier patient care. Our tech-savvy solutions are the secret sauce that empowers orthodontic practices across the United States. With a track record of supporting over 2,000 practices, and in partnership with OrthoBanc, we've unlocked access to quality, affordable orthodontic care for a whopping 3.2 million patients and counting!

Picture this: Our cutting-edge Patient Acquisition software combined with our expert Revenue Cycle Management solutions propels practices to achieve jaw-dropping 13% year-over-year growth. Plus, when it comes to patient and insurance billing, our collection results leave competitors in the dust.

Behind our mission is a dynamic team of around 300 passionate individuals. Our headquarters is based in Denver, CO, with employees spread across several states. Join us in our quest to transform the orthodontic landscape – where innovation meets dedication, and starting more smiles are just the beginning.

Our purpose is to radically improve the way patients access and pay for quality elective care. Diversity, equity, and inclusion (DEI) ensures we can fulfill our purpose by creating a better, more equitable and inclusive workplace for our community members and healthcare experience for all.

By focusing on DEI, we are working towards our mission of connecting more patients with quality orthodontic and dental care and helping make treatment accessible to over 1 million patients a year by 2025. Equity is core to our mission to serve patients, and DEI is embedded in our core values, especially “seek diversity,” and “do what’s right.”"

OrthoFi is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

This role is hybrid and based in Denver, Colorado. Candidates must be able to live and work locally in the Denver area.

The Opportunity

We are seeking an experienced and visionary Vice President (VP) of Product to join OrthoFi’s executive leadership team. The ideal candidate will be a strategic, customer-centric leader with a proven track record of defining and delivering multi-year product strategies in SaaS or technology-enabled service environments. The VP of Product will lead a team of product directors, managers, and product owners to define, design, and execute a cohesive product vision that drives company growth, operational excellence, and customer delight.

The Value You Bring

Product Vision & Strategy

• Define and execute a 2–5-year product strategy that directly supports OrthoFi’s goals for growth, profitability, and “Raving Fan” customer satisfaction.
• Translate company vision into a multi-horizon roadmap balancing innovation, scalability, and operational reliability.
• Partner with the Executive Leadership Team to ensure product strategy informs company strategy, influencing how OrthoFi grows and competes.
• Establish and track key performance metrics for product success — adoption, engagement, NPS, margin contribution, and Rule-of-40 impact.

Team Leadership & Talent Development

• Lead, mentor, and grow a team of product leaders, fostering a culture of clarity, accountability, and innovation.
• Build leadership capability across the product organization — elevating strategic thinking, market insight, and ownership mindset.
• Attract and retain top product talent capable of operating at both strategic and executional levels.

Cross-Functional Influence & Collaboration

• Partner closely with Engineering, Operations, Marketing, Sales, and Customer Success to ensure product direction is executable, scalable, and aligned to customer value.
• Champion healthy cross-functional collaboration between Product, Engineering, and Operations to optimize outcomes and speed to market.
• Influence go-to-market strategies and ensure smooth alignment between product delivery, customer adoption, and revenue realization.

Customer & Market Insight

• Embed voice-of-customer, data analytics, and market feedback loops into every major decision.
• Translate complex customer insights and market trends into clear, actionable product opportunities that drive adoption and retention.
• Maintain a disciplined balance between customer requests, strategic focus, and scalable innovation.

Innovation & Continuous Improvement

• Champion a culture of innovation grounded in learning, experimentation, and data-driven decision-making.
• Shape the company’s AI strategy—integrating automation, data intelligence, and machine learning into both our product roadmap and operating model to drive innovation, efficiency, and market differentiation.
• Anticipate risks, dependencies, and emerging technologies — ensuring the product portfolio remains agile, relevant, and competitive.

Execution & Accountability

• Drive disciplined prioritization — making clear tradeoffs between strategic, customer, and operational priorities.
• Oversee end-to-end lifecycle management: concept, MVP, launch, adoption, optimization, and sunset.
• Ensure transparent communication of goals, outcomes, and lessons learned across teams and leadership. Ensure alignment between product vision, technical architecture, and operational delivery.

Skills and Expertise You Bring

• At least 15+ years of progressive product management experience, including at least 5 years in a senior leadership role (VP or equivalent) in SaaS or tech-enabled service companies.
• Demonstrated success in defining and executing product strategies that deliver measurable business growth, profitability, and customer satisfaction.
• Exceptional communication and influence skills — able to connect business outcomes with product strategy and execution.
• Strong commercial acumen; proven ability to connect roadmap investments to P&L impact.
• Experience leading through scaling phases in fast-paced, private-equity-backed or growth-stage environments.
• Passion for innovation, operational excellence, and creating products that meaningfully impact customers and the business.

What’s in it for you:

• Full medical, dental, and vision benefits with 100% employer paid options and buy up plans
• Flexible PTO
• Employer HSA contribution 
• 9 Company Paid holidays
• 401(k) match, 2% after 90 days of employment
• Supportive culture with one-of-a-kind growth opportunities
• Option to work from home or in the office
• Paid Parental Leave as well as a two-week "ease-back" program that enables parents to return part-time at full pay
• Company and team outings       
• Peer-to-peer recognition program
• Vendor discounts

Compensation:  $215 - $240k base plus bonus potential

**Please note that the compensation information that follows is a good faith estimate for Colorado-based hires only and is provided with the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules.**

Work Authorization: You must be authorized to work in the United States.  The Company is unable to provide sponsorship for workers.