Packback’s mission is to empower every student to be fearlessly curious and find their unique voice.

These few words shape everything we do at Packback from the smallest decision to the largest. Over the last decade since our company’s founding, our team has seen first-hand the power of giving students intentionally designed spaces in their learning experience to be autonomous and curious. We have also seen the incredible benefits of using AI technology to shorten feedback loops and help students revise their work before they submit.

Packback is a pedagogy partner that uses technology as a “means to an end” to shorten feedback loops for students and instructors, improve writing and critical thinking skills, and cultivate student-centered, trust-based educational learning environments.

Who we are

Packback team members are passionate, mission-driven lifelong learners. Many of us spent time as educators in classrooms and have experienced first hand just how draining the day to day of educating can be. We have seen the gap between the most and least prepared students grow wider every year. The pressure to close that gap has once rested directly on our shoulders, and we understand the enormous cost of addressing that gap, and also not addressing that gap.

Some of us were intrinsically motivated students, the “teacher’s pets” who never want to stop learning. Some of us were the distracted or unmotivated students who wished their instructors would have adopted the pedagogy behind Packback. But all of us share a passionate commitment to our purpose.

About the Role

We’re looking for a Marketing Operations Analyst to join our growing team and play a crucial role in optimizing marketing strategies through data, insights, and technology. You will be responsible for managing marketing analytics, improving lead qualification, and driving data-backed decision-making to enhance our marketing performance. You’ll work closely with marketing, sales, and revenue operations to track key metrics, refine attribution models, and improve our marketing technology stack.

Key Responsibilities

• Marketing Data & Analytics: Track, measure, and report on key marketing KPIs, including lead generation, conversion rates, and Return on Investment (ROI), to improve marketing performance.
• Marketing Attribution & Performance Analysis: Develop attribution models to assess the impact of different marketing channels and provide insights into revenue-driving efforts.
• Lead Management & Customer Relationship Management (CRM) Optimization: Maintain data hygiene in our Customer Relationship Management (CRM) (Salesforce) and marketing automation platform (HubSpot) to improve lead quality, scoring, and handoff to sales.
• Marketing Technology Management: Oversee and enhance integrations across key platforms (HubSpot, Outreach.io, Salesforce, Google Analytics) to improve marketing efficiency.
• Campaign Execution & Optimization: Support marketing campaigns by providing performance insights, setting up tracking mechanisms (UTM codes, Google Tag Manager), and making data-driven recommendations.
• Cross-Team Collaboration: Work with Sales Ops, Revenue Operations, and Demand Generation to align marketing efforts with business goals and improve marketing-to-sales alignment.

Success Metrics for this Role

• Marketing Automation Utilization Rate
• Lead-to-Marketing Qualified Leads (MQL) Conversion Rate
• Pipeline Influence and Attribution Accuracy
• Sales-Marketing Service Level Agreement (SLA) Compliance

What We’re Looking For

Must-Have Qualifications:

• 2+ years of experience in marketing analytics, marketing operations, or a similar role in a SaaS company.
• Experience with marketing metrics, attribution models, and data analysis.
• Hands-on experience with HubSpot, Salesforce, Outreach.io, and Google Analytics (including Tag Manager).
• Ability to manage large datasets, ensure Customer Relationship Management (CRM) hygiene, and improve lead management processes.
• Strong problem-solving skills and ability to translate complex data into actionable insights.
• Excellent communication skills—able to explain technical insights to non-technical stakeholders.

Preferred Qualifications:

• Experience in A/B testing and campaign performance analysis.
• Familiarity with search engine optimization (SEO), SEM tools, and demand generation strategies.
• Knowledge of Google Tag Manager and UTM tracking best practices.

Salary: We are offering $75,000-$85,000 for this role with a 15% bonus available.