Senior Account Executive (Dallas, TX)

What does Packback do?

Packback’s mission is to help every student develop their unique voice, and the writing skills to express it.

We are a social learning and writing development platform powered by a proprietary A.I. that college professors use to help their students fall in love with the subject matter, drive personalized learning, and most importantly, quantify and improve critical thinking skills. Packback is used by more than 10,000 educators and 1.7 million students, who collectively author more than 10 million posts a year.


How will you add value to the team?

As a Senior Account Executive you will be responsible for new business development and revenue growth, both setting appointments and driving appointments to deal closure in an assigned territory. Territory will include Universities in which Packback already has usage, and your responsibility is to drive usage from new faculty adopters. Additionally, territory will include a small pool of Universities with no Packback usage, and your responsibility is to drive adoptions with faculty users.

This individual contributor will possess a strong competitive drive, a resiliency that allows them to learn from failure while always looking forward, a positive attitude and outlook that focuses on enjoying the journey and living the values of our organization, and a keen sense of curiosity to uncover every opportunity to drive growth for Packback.  

This role is mainly an outside sales role which requires 3-4 days on campus with email and calling outreach to support the on campus efforts.  You will work closely with our Customer Success team to onboard new faculty, and from there our customer success representatives account manage, renew, and upsell current faculty. While this role doesn’t entail any retention/renewal/upsell activities with current users, we find the most successful Senior Account Executives work collaboratively with Customer Success managers to generate referrals and departmental activities. 

This role may require travel 50-75% of the time to College Campuses and the territory is based in Dallas, TX. This role has a training plan and clear 30/60/90 day milestones to help you succeed in your first campaign.

The on target earnings for this role are $130,000 to $140,000 annually. Base pay offered may vary depending on job-related knowledge, skills, experience, and location. A sales commission plan will be provided as part of the compensation package, in addition to a full range of medical and/or other benefits.

Typical responsibilities include:

  • Door knocking on campus

  • Navigating campus relationships

  • Product demos on campus

  • Daily outbound calls (as needed)

  • Daily outbound emails (as needed)

  • Utilization of LinkedIn to foster lead engagement

  • Plan, organize, and prioritize engagements/opportunities to achieve sales targets and goals

  • Utilize database tools to develop and maintain engagements/opportunities for each institution in your assigned territory

  • Create and implement strategic plans for engagements/opportunities through resource management and internal collaboration

  • Develop product knowledge and digital skills for sales calls, presentations, and delivery of our digital solutions

  • Provide support for instructors on their implementation of Packback’s learning technologies/solutions

  • Achieve and/or exceed sales targets and goals by promoting Packback’s learning technologies/solutions.

  • Schedule engagements with decision makers (faculty) to identify needs, propose solutions, and establish relationships.

  • Partner with institutions and faculty to ensure successful implementation of Packback’s learning technologies/solutions.

The intention of this role:

Our intention is for you to become an expert on the Packback purpose, product, and build the foundations of professor relationships for our Revenue team as a whole. You will be a crucial part of Packback’s growth. 

What you bring to the table:

  • You have 1-4 years of experience in a full-cycle education sales role, ideally within the Higher Ed Publishing industry

  • Ideally you have experience selling directly to professors. Experience selling to teachers and other educational audiences is also valued

  • A strong understanding of technology use and implementation in an educational environment, particularly with Learning Management Systems and curricula

  • A competitive drive and a track record of consistently achieving/surpassing sales goals

  • You’re resilient - you take calculated risks and fail forward, always learning and growing from your setbacks

  • A positive attitude and outlook on your work, and are a strong contributor to sustaining the culture of Packback

  • You’re fearlessly curious -  willing to dive into problems, to be curious enough to discover the right opportunities to pursue, and pursue them with competitiveness, resiliency, and positivity

  • Passionate about education and providing research-backed, equitable, and accessible learning experiences for every learner

  • Strong communication and presentation skills, you are able to network and consult with all stakeholders of a higher education institution

  • You have the ability to travel with some overnight commitments on campus and in our Packback offices; must be able to travel by both automobile and plane

Values fit - the individual must be aligned with all our company values, but especially as it relates to:

  • We are fearlessly curious
  • We are radically kind
  • We do what we say we will do
  • We never stop moving forward (no matter how small the step)
  • We earn leadership through humility, optimism, and ownership
  • We employ an investor’s mindset

Perks of working at Packback:

A culture that you can be proud to build: We work hard at building an inclusive culture of curiosity and continuous learning at Packback. In any role at Packback, being a good steward of our values and using them to inform decisions and communication can make an enormous impact on the business.


Our commitment to diversity:

Working in the Education Technology space, Packback believes it is an ethical necessity for us to work to build a diverse and inclusive team, to help us better consider the needs of our diverse audience of students with a wide range of educational backgrounds and educational needs.

We are an equal-opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


Thoughtful Benefits

  • Generous leave policies for welcoming new children or family care
  • Multiple Health and Welfare Benefit Options (Medical, Dental, Vision)
  • 401k plan (with employer matching)
  • Flexible + Remote Work Opportunities
  • Unlimited PTO 
  • Employer Assistance Program (EAP)
  • Calm and DoorDash subscriptions


Please note:
Applicants must be authorized to work for any employer in the U.S without the need for sponsorship. Packback does not offer visa sponsorship for this role. 


DTP New Sales

Remote (Dallas, Texas, US)

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