Paradise Media is an affiliate marketing company at the forefront of digital marketing, dedicated to empowering consumers to make informed choices when it comes to products and services using strategic and innovative digital marketing campaigns. With a strong commitment to transparency, consumer empowerment, and performance-driven marketing, Paradise Media aligns advertisers and affiliates to provide consumers with information to make the best choices for their needs.

About the role

As the Offpage SEO Manager, you will own and reinvent our entire link acquisition strategy—from legacy link audits and disavow protocols to cutting-edge techniques including digital PR, data-driven outreach, brand mention optimization, and entity-based SEO. You will lead, build, and mentor a team, oversee global campaigns, and create SOPs for ongoing authority building at scale—while remaining agile and compliant in the ever-changing world of Google algorithm updates and iGaming regulations.

Roles & Responsibilities: 

Link Profile Audit & Cleanup

• Conduct full audits of current backlink profiles across all domains using tools like Ahrefs, Majestic, SEMrush, and Link Detox.
• Identify and disavow toxic, irrelevant, or manipulative backlinks from legacy efforts.
• Establish backlink quality baselines and risk thresholds for each site or project.
• Create reporting structures to track link profile health on an ongoing basis.

Off-Page Strategy Leadership

• Design and implement a modern, future-proof off-page SEO strategy focused on:
  
• • Editorial backlinks
  • Digital PR campaigns
  • High-authority niche placements
  • Brand mentions and citations
  • Entity-based link building
  • Thought-leadership placements and podcast outreach
    
• Continuously evaluate and test emerging backlink techniques (e.g., HARO, AI-based outreach, programmatic PR).

Team Building & Vendor Oversight

• Recruit, lead, and mentor an international team of outreach specialists, content creators, and link prospecting analysts.
• Vet and manage third-party vendors, freelancers, and white-hat link providers.
• Build training modules, SOPs, and QA processes to ensure consistency and quality at scale.

Performance Tracking & ROI Analysis

• Define and track KPIs for off-page SEO: link velocity, link quality score, domain authority growth, brand mentions, and referral traffic.
• Implement real-time dashboards using tools like Google Looker Studio or Data Studio.
  
  
• Establish attribution models to correlate link acquisition with SERP movement, page-level authority, and revenue impact (e.g., FTDs, CPA).

Risk Mitigation & Compliance

• Ensure all link acquisition tactics adhere to Google’s Webmaster Guidelines and avoid footprintable patterns.
• Stay ahead of manual penalty trends, algorithm updates, and link spam detection evolutions.
• Build SOPs around link risk audits, including ongoing Penguin penalty prevention.

Brand-Aligned Digital PR

• Create data-driven campaigns that drive both links and brand equity (e.g., gambling behavior reports, expert interviews, infographic PR).
• Collaborate with in-house SEO and content teams to generate linkable assets: tools, surveys, guides, and reports
• Foster relationships with journalists, bloggers, influencers, and forums relevant to the iGaming space.

Innovation & Thought Leadership

• Serve as the internal subject-matter expert for all things off-page SEO and link authority
• Regularly present research, experiments, and industry insights to the executive team.

Attend and speak at SEO, gambling affiliate, and digital PR conferences as a brand ambassador.

Requirements:

Experience & Background

• 5–10+ years in SEO with a deep specialization in off-page and link building.
  Proven success in building clean, high-authority backlink profiles in competitive verticals (preferably iGaming, finance, SaaS, or health).
• Experience managing large teams and vendor ecosystems in a global context.
• Demonstrated ability to recover from or prevent manual penalties and algorithmic suppressions.
  

Technical & Strategic Skills

• Mastery of backlink analysis tools (Ahrefs, SEMrush, Majestic, Link Research Tools).
• Deep understanding of E-E-A-T, semantic SEO, and how Google evaluates entity authority.
• Strong command of Google Search Console, disavow files, and historical link assessment.
• Familiarity with SEO risk models, anchor text ratios, and link pattern analysis.

Nice to Have

• Experience in iGaming affiliate SEO or other highly regulated niches.
• Network of existing publisher relationships in gambling, casino, and sports betting.
• Familiarity with AI tools for content seeding, backlink prospecting, or PR automation.
• Experience with multilingual link acquisition or international SEO.

What Success Looks Like in 12 Months

• All legacy links cleaned and disavowed where needed across our domains.
• New scalable off-page SEO strategy implemented and operating across multiple sites.
• Monthly acquisition of 100+ high-authority, relevant, editorial backlinks through diversified tactics.
• Risk scores across all sites are trending downward, while rankings and domain authority increase.
• A small but high-performing team is executing outreach campaigns with precision and innovation.
  

Our Benefits:

We offer a competitive salary, and the opportunity to work with a talented and passionate team in a fast-paced, dynamic environment.