Paradise Media is an affiliate marketing company at the forefront of digital marketing, dedicated to empowering consumers to make informed choices when it comes to products and services using strategic and innovative digital marketing campaigns. With a strong commitment to transparency, consumer empowerment, and performance-driven marketing, Paradise Media aligns advertisers and affiliates to provide consumers with information to make the best choices for their needs.

About the role

• The SEO Specialist at Paradise Media plays an important role in developing and executing off-page optimization strategies to enhance the online visibility and authority of our assets. This role is responsible for driving high-quality backlinks through strategic outreach and partnerships, overseeing a network of owned web properties, and staying ahead of industry trends to ensure our assets remain at the forefront of search engine results.

Roles & Responsibilities: 

Strategic Domain Analysis:

• Conduct in-depth research and analysis of available domains or acquisition opportunities to identify high-value prospects.
• Evaluate key domain metrics (e.g., DA, PA, backlink profiles, and traffic history) to ensure alignment with overall SEO strategies.
• Strategically acquire selected domains to enhance organic visibility and link-building efforts.

Maintenance of Web Properties:

• Manage and optimize an existing network of owned sites to ensure maximum effectiveness and compliance with search engine guidelines.
• Regularly audit these properties for performance, indexing, and link quality.
• Develop and publish high-quality, relevant content across owned sites to maintain authority and relevance.
• Monitor and mitigate risks associated with off-page initiatives to ensure adherence to best practices.

Maintenance of Affiliate Websites:

• Oversee the SEO performance of affiliate websites, ensuring they rank competitively for target keywords.
• Conduct regular technical SEO audits to identify and resolve issues (e.g., broken links, crawl errors, page speed).
• Optimize on-page elements (meta tags, headers, content, etc.) and enhance user experience to boost conversions.
• Monitor affiliate website traffic, rankings, and revenue metrics to ensure alignment with business goals.

Recommendations for improvement:

• Analyze website performance data, competitor strategies, and industry trends to identify areas for enhancement.
• Provide actionable recommendations to improve organic search rankings, traffic, and conversions.
• Collaborate with content, design, and development teams to implement SEO best practices.
• Stay updated with search engine algorithm changes and adjust strategies accordingly.

Future roadmap for success:

• Develop and present a comprehensive SEO roadmap outlining short-term and long-term strategies for growth.
• Set clear KPIs and benchmarks to measure the success of SEO initiatives.
• Identify emerging trends and opportunities in SEO to maintain a competitive edge.
• Regularly report on progress, challenges, and results to stakeholders.
• Any other ad hoc job related duties as required.

Requirements:

• Proven experience in an off-page SEO role, with a track record of successful link-building campaigns.
• Comprehensive understanding of link-building principles, backlink profiles, and diverse backlink types.
• Understanding of social signals and advanced link acquisition strategies, including multi-layer approaches that comply with best practices.
• In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
• Experience with building and managing networks of websites (from acquisition through deployment).
• Familiarity with SEO tools such as Ahrefs, Moz, SEMrush, etc.
• College Degree preferred, but not required.

Our Benefits:

We offer a competitive salary, and the opportunity to work with a talented and passionate team in a fast-paced, dynamic environment.