Company Overview: Comprehensive practice management solutions for the elective medical industry are essential for improving efficiency, and the client-centric culture of the PatientNow team is well-poised to continue delivering solutions that allow our customers to spend more time where they want to, with their patients. With our expanding line of products, we demonstrate our commitment to delivering purpose-built technology to medical aesthetics and wellness service providers in our ever evolving market. PatientNow continues to see Med Spa business growth, in addition to expansion in the areas of nutrition, weight loss and hormone replacement. PatientNow’s goal is to be the elective medical industry’s most trusted and intuitive practice management solution— fueled by innovation, integration, and strategic partnerships, delivered by a team with unrivaled grit.

Vision - Empowering practices and businesses to improve health and wellness worldwide by helping their clients look and feel their best.

Mission - PatientNow is elevating businesses focused on beauty, wellness and medical aesthetics with innovative, all-in-one software and consulting service solutions. People who partner with us stand out in the industry with strong market differentiation, while streamlining operations for long term success and sustainable growth.

Values –

• Show up – being present and supportive: for each other through collaboration and respect, for our customers with exceptional service, and for the business with dedication to excellence and growth.
• Own the outcome – By understanding the objective, exceeding expectations with pride, confirming resolution, communicating early and often, and continuously learning and improving
• Be Authentic - By sharing thoughts and opinions, keeping promises, showing your true self, and engaging with respect

Position Summary: At PatientNow, we’re helping people look and feel their best—while giving aesthetic and wellness providers the software they need to run thriving, modern businesses. Our all-in-one platform combines EMR, practice management, payments, and patient engagement tools built specifically for medical spas, plastic surgery clinics, and other cash-pay practices in a booming $20B+ market, growing 12-15% annually.

We support thousands of practices in streamlining their workflows, improving patient retention, and growing revenue—offering everything from scheduling and billing to clinical documentation and marketing automation.

We’re entering an exciting next chapter. We’ve built a solid foundation—now we’re ready to scale our platform, expand our footprint, and lead the market through innovation opportunity for impact

We’re looking for a Head of Marketing to join our team and help lead PatientNow into its next phase of growth. Reporting to the CMO and working closely with our executive team, you’ll be the driving force behind our growth strategy and execution— reinventing the way we go to market and driving a high-performing marketing team.

You will be responsible for developing and executing a comprehensive marketing strategy that drives significant pipeline and accelerates revenue growth. This is a hands-on leadership role where you will manage a small, talented team, overseeing marketing budget, and direct our external agency partners.

The ideal candidate is a seasoned B2B SaaS marketing leader with deep expertise in digital marketing, demand generation, event and growth strategies. You are a player-coach who is just as comfortable setting high-level strategy as you are diving into the details of a campaign. If you are passionate about building high-performing teams and have a proven track record of scaling a SaaS business, we want to hear from you.

Essential Duties and Responsibilities: To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Marketing Strategy & Leadership: Develop and execute a data-driven, multi-channel marketing strategy aligned with company objectives and revenue targets. Lead, mentor, and grow a high-performing marketing team.
• Demand & Growth Generation: Own the entire lead-to-revenue funnel. Design and implement scalable demand generation campaigns across digital channels, including SEO/SEM, content marketing, email, social media, and paid advertising, to grow the sales pipeline.
• Digital Marketing Excellence: Oversee the company’s digital presence, including the corporate website and analytics tools. Continuously optimize for conversion and user experience.
• Event Marketing: Lead the strategy, planning, and execution for key industry trade shows, virtual events, and user conferences to generate leads, build brand presence, and engage with customers.
• Budget & Agency Management: Manage the annual marketing budget, ensuring effective allocation of resources and maximizing return on investment Oversee relationships, performance, and deliverables with external agencies
• Analytics & Reporting: Working with our operations team, track, analyze, and report on campaign performance to the executive team, providing actionable insights for continuous improvement.

Competencies: To perform the job successfully, an individual should demonstrate the following.

Adaptability - Demonstrates persistence and overcomes obstacles. Measures self against standard of excellence. Recognizes and acts on opportunities. Sets and achieves challenging goals.

Business Ethics – Inspires the trust of others. Keeps commitments. Treats people with respect. Upholds organizational values. Works with integrity and ethics. 

Communications - Exhibits good listening and comprehension. Clearly expresses ideas and thoughts in written as well as verbal form. Selects and uses appropriate communication methods.

Continuous Learning - Assesses own strengths and weaknesses. Continuously pursues training and development opportunities. Seeks feedback to improve performance. Shares expertise with others.

Problem Solving - Develops creative solutions. Gathers and analyzes information skillfully. Identifies and resolves problems in a timely manner. Works well in group problem solving situations.

Teamwork - Balances team and individual responsibilities. Contributes to building a positive team spirit. Exhibits objectivity and openness to others' views. Gives and welcomes feedback.

Education/Experience:

• 10+ years of progressive marketing experience in a B2B SaaS environment is required.
• Proven experience in a marketing leadership role, with direct responsibility for managing and developing a team.
• Deep, hands-on experience in digital marketing, demand generation, and growth marketing, with a track record of achieving measurable results.
• Demonstrable experience planning, executing, and measuring the success of both virtual and in-person events, such as trade shows and webinars.
• Strong financial acumen with experience managing a marketing budget and reporting on ROI.
• Experience managing and directing external marketing agencies to achieve company goals.
• Exceptional communication, leadership, and collaboration skills.
• Ability to thrive in a fast-paced, remote work environment.

Supervisory Responsibilities: This position does have supervisory responsibilities.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit at a desk and work on a computer for prolonged periods. The above job description is not intended to be an all-inclusive list of duties and standards of the position.  Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.