About Us

Pendulum is a mission-driven company, dedicated to solving complex problems and empowering our customers. Inspired by our original focus on countering harmful narratives, we’ve expanded our vision to address the challenges of today’s digital, interconnected world—where audio and video dominate, and text takes a backseat. Pendulum provides unique insights into the conversations that matter most, helping organizations identify emerging narratives, understand their impact, and respond with confidence.

Why Pendulum?

At Pendulum, we believe diverse teams drive the strongest outcomes. By embracing a plurality of perspectives, we make better decisions and create more impactful solutions. Our mission of analyzing online narratives and understanding the communities and claims behind them requires diversity of thought at every level. We’re committed to fostering an inclusive and equitable workplace where everyone can thrive.

About the role

We’re searching for a highly motivated and creative Senior Demand Generation Manager to lead our efforts in driving awareness, engagement, and pipeline growth. This is a pivotal role that requires a mix of strategic thinking, campaign execution, and performance analysis. The ideal candidate will have a track record of generating high-quality leads and driving revenue for B2B software companies, along with a passion for storytelling and innovation.

What you'll do

• Design and execute multi-channel demand generation campaigns, including email, social media, paid media, and events, to drive pipeline growth.
• Collaborate with sales, product, and marketing teams to create targeted strategies that align with buyer personas and customer needs.
• Develop and maintain a lead scoring framework to prioritize high-potential opportunities.
• Optimize lead nurturing strategies to boost conversion rates, reduce churn, and enhance customer lifetime value.
• Produce compelling content that addresses customer pain points and highlights Pendulum’s unique value.
• Use A/B testing and performance analysis to refine campaigns and make data-driven improvements.
• Work cross-functionally with teams across the company to ensure campaigns align with broader business goals.
• Monitor budgets, forecast spend, and measure success using key metrics like conversion rates, pipeline growth, and ROI.

What you bring

• Proven experience: You’ve built successful demand generation strategies in a B2B environment, with measurable results in pipeline and revenue growth.
• Tech-savviness: You’re comfortable with marketing tools like CRM, marketing automation, social media management, and analytics platforms.
• Content creation skills: You have a knack for crafting messaging that resonates with prospects and engages them meaningfully.
• Data-driven decision-making: You use analytics to drive strategy and aren’t afraid to pivot based on what the numbers reveal.
• Strong communication: Your ability to collaborate with teams and communicate clearly makes you a go-to partner across the organization.
• Adaptability: You thrive in fast-paced environments and can balance multiple priorities with ease.
• Preferred (but not required): Experience with cloud-based solutions geared toward corporate communications or marketing teams.

What we offer

• Impactful work: Be part of a company tackling societal challenges and delivering solutions that matter.
• Skill growth: Gain hands-on experience with cutting-edge technologies in a dynamic industry.
• Collaborative culture: Join a team that values input at all levels and encourages innovation.
• Generous time off: Unlimited PTO, company holidays, and two additional holidays of your choice.
• Comprehensive benefits: 100% employer-paid employee premiums (50% for dependents), with both low-deductible and HSA-compatible plan options.
• Flexibility: Work remotely with the tools and support you need to succeed.

At Pendulum, we don’t just hire employees—we empower teammates. If you’re ready to make an impact and help shape the future of online intelligence, we’d love to hear from you. Apply today and join us on our mission to create a safer, more informed world.