About Perle
Perle delivers high-accuracy training and evaluation data for AI teams. We replace generic labeling vendors with expert-in-the-loop pipelines that are faster, more precise, and built for high-stakes use cases.

To expand on this vision, Perle is launching a new division called Perle Labs, a crypto-native ecosystem designed to transform how human input powers AI.

Perle Labs empowers teams to scale, verify, and reward high-quality human input for AI training and evaluation.

The Opportunity
As a PR & Communications Lead at Perle Labs, you’ll be responsible for shaping how the world sees and understands our mission. You’ll drive Perle Lab’s narrative across earned, owned, and social channels, crafting campaigns that resonate with both Web3-native communities.

What you'll do

• Own and evolve Perle Lab’s core brand narrative and voice across external communications
• Develop and execute strategic PR campaigns that generate earned media in top tier tech, crypto, and AI publications (mainly Coindesk, The Block, Decrypt, etc)
• Build and manage relationships with key journalists, influencers, and ecosystem partners
• Craft compelling press releases, thought leadership pieces, founder interviews, and product announcements
• Design and manage comms playbooks for fundraises, product launches, ecosystem campaigns, and crisis comms
• Monitor and shape perception of Perle Labs across media, X/Twitter, Discord, and key online forums
• Align comms strategy with broader GTM, community, and growth initiatives, ensuring consistency across all touchpoints
• Help establish Perle Labs  as a category-defining brand in AI infrastructure and web3-powered data economies

Qualifications

• 6+ years of experience in PR, comms, or editorial roles with ideally with a mix of Web 3 startup and agency experience
• Track record of placing high-impact stories in tier-1 media (e.g. Coindesk, The Block, etc) 
• Exceptional writing and storytelling skills; you know how to turn complex technical ideas into clear, compelling narratives
• Deep understanding of the tech, AI, or Web3 landscape, big bonus if you’ve worked in or around any of them
• Scrappy and proactive, comfortable owning your own roadmap and operating in fast-paced, ambiguous environments
• Bonus: Familiarity with crypto-native social strategies, token launch comms, or ecosystem marketing
• Preference to be NYC- based for potential in-person meetings in future