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The Content Marketing Specialist plays a key role in bringing the company's marketing strategy to life by planning, creating, and distributing engaging content across digital channels. This role is primarily responsible for supporting social media execution, developing and organizing marketing assets, maintaining content calendars, and ensuring that marketing materials are delivered on time and on-brand.

Working closely with the marketing team, this position helps transform ideas into compelling visual and written content that supports campaigns, thought leadership, product marketing, events, and customer engagement. While the primary focus is content execution and social media, this role also provides writing and communications support for marketing initiatives as needed.

Key Responsibilities

Social Media Management

• Create, schedule, publish, and monitor content across the company's social media platforms.
• Develop engaging copy and visual assets that align with brand guidelines.
• Maintain and manage the social media content calendar.
• Monitor engagement, identify trends, and recommend opportunities to increase reach and engagement.
• Support employee advocacy and executive social media initiatives.

Content Asset Development

• Use Canva to produce polished, on-brand marketing materials with light graphic design support.
• Organize and maintain marketing asset libraries and templates.
• Coordinate with internal stakeholders to ensure content is current, accurate, and aligned with campaign goals.

Content Planning & Marketing Support

• Assist in planning content calendars that support product launches, campaigns, webinars, events, PR, and thought leadership initiatives.
• Collaborate with marketing, sales, product, and customer success teams to gather content needs and execute deliverables.
• Help repurpose long-form content into blogs, social posts, email content, videos, and other digital assets.

Content Writing & Communications

• Assist with marketing communications, announcements, newsletters, and campaign messaging as needed.
• Maintain a consistent brand voice across all marketing channels.

Project Coordination

• Manage multiple marketing projects simultaneously while meeting deadlines.
• Coordinate timelines and deliverables with internal teams and external vendors when needed.
• Help maintain content calendars and marketing project schedules.

Performance & Optimization

• Track social media and content performance metrics.
• Provide recommendations for improving engagement and content effectiveness.
• Stay current on social media trends, content best practices, and emerging marketing tools.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 2-4 years of experience in content marketing, social media marketing, digital marketing, or a related role.
• Strong writing, editing, and proofreading skills.
• Experience managing business social media platforms.
• Proficiency in Canva with the ability to create polished marketing assets.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent attention to detail and time management skills.

Preferred

• Experience with Adobe Creative Cloud (Photoshop, Illustrator, or InDesign) is a plus.
• Familiarity with social media management platforms (Sprout Social, Hootsuite, etc.).
• Knowledge of SEO and content marketing best practices.
• Experience with CMS platforms, email marketing tools, and marketing automation platforms (HubSpot).
• Basic understanding of analytics and performance reporting.

Key Competencies

• Content creation and storytelling
• Social media management
• Visual communication and design
• Creativity and attention to detail
• Organization and project management
• Collaboration and teamwork
• Adaptability and initiative
• Strong written communication

Success Measures

• Consistent execution of the social media content calendar.
• Timely creation and delivery of high-quality marketing assets.
• Increased engagement across social media channels.
• Effective support of integrated marketing campaigns.
• Well-organized and up-to-date marketing asset library.
• Positive contribution to brand awareness and marketing objectives.

Essential Functions

• Prolonged periods of sitting and working on a computer.
• Proficient computer skills with the ability to learn new software.
• Meet individual and team performance targets by achieving key productivity and quality KPIs.
• Contribute to a collaborative team by sharing ideas and process improvements, while working in a hybrid environment that requires being in the office 3 days a week. Regular attendance at in-office team meetings and training sessions is a component of the hybrid work model.

About PetScreening

Our Vision:  

PetScreening strives to be the global leader for pet screening and animal validation. We want to make the world more pet inclusive no matter where you live, work, play, or stay.

Our Mission:  

PetScreening advocates responsible pet ownership and helps validate legitimate assistance animal accommodation requests. 

What We Do:

PetScreening™ is the fastest growing pet-property tech SaaS company. We help property managers and housing providers manage residents' pets and assistance animals (service animals/emotional support animals/companion animals/etc.). Our proprietary screening platform adds an additional layer of liability protection by having a standardized process when dealing with household pets and assistance animals.

Our Culture:

PetScreening has a pet-friendly office located in the heart of the Merino Mill in Mooresville, NC (Lake Norman area).  Our large office provides space for independent, team, and large group collaboration within several different types of work spaces.  Our casual office environment encourages our employees to bring their pets to work.  We offer a hybrid schedule, which includes select optional remote work days allowing our employees to work hard while having fun.

Benefits Offered:

• Medical/Dental/Vision/HSA benefits offered after 30 days of employment.
• Company sponsored Life Insurance and Short Term Disability.
• Optional Life Insurance and Long Term Disability Plans.
• 401(k) with 3% match regardless of employee contribution. Quarterly open enrollment.  
• Paid time off accrual beginning first day of employment
• Paid holidays
• Optional remote work days
• Paid Family/Military/Bereavement leave
• Pet friendly office

Equal Opportunity Employer

PetScreening is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.