About Petersen Automotive Museum

The Petersen Automotive Museum is where automobiles tell stories, and every story has a place in history. As one of the world's largest and most diverse automotive museums, the Petersen features over 100,000 square feet of exhibit space and chronicles the evolution of outstanding automotive engineering achievements and their impact on our culture over the past 120 years. The Petersen Automotive Museum offers a range of competitive benefits.

About the role

Reporting to the Digital Marketing Manager, the Marketing Coordinator will play a key role in executing digital marketing, business development, and communications initiatives for the museum. This position works cross-functionally, collaborating closely with multiple departments to support cohesive and impactful campaigns that advance the museum’s mission and visibility.

What you'll do

• Collaborate with the Digital Marketing Manager to support and execute comprehensive marketing campaigns for the museum.
• Assist in the planning, promotion, and on-site coordination of museum-hosted and sponsored events, such as exhibit openings, cruise-ins, education programing, panels, and more.
• Support the development and production of marketing materials and logistics for events and activations.
• Assist in managing the execution of production schedules for marketing campaigns, encompassing paid and in-kind advertising, events, exhibits, website updates, and partnership deliverables.
• Maintain and update content across the Petersen Museum website, including event pages, landing pages, exhibit descriptions, vehicle spotlights, and more.
• Coordinate and deploy bi-monthly newsletters and spotlight emails with support from the design team.
• Conduct A/B testing for subject lines and content layouts in email marketing.
• Monitor open rates, click-throughs, and engagement to suggest improvements for future campaigns.
• Assist in the organization and execution of monthly museum events, including guest check-in, guided tours, photography, hospitality, and coordination of event logistics.
• Prepare and deliver weekly reports to the Digital Marketing Manager on website/email performance and advertising analytics.
• Support SEO initiatives, including metadata updates, keyword tagging, and blog content optimization.
• Monitor website performance metrics (bounce rate, time on site, etc.) to help inform improvements.
• Work closely with the design team to facilitate the timely production of marketing and sponsorship materials.
• Submit and track design requests as needed.
• Assist in the distribution of marketing materials, email campaigns, press releases, event collateral, and partner updates.
• Help ensure seamless communication of marketing initiatives across all internal departments.
• Provide excellent client service to museum partners and stakeholders.
• Maintain accurate and up-to-date records in project management tools and shared drives (e.g., Trello, Google Drive).
• Support additional projects and initiatives as assigned by the Digital Marketing Manager or Marketing Director.
• Perform other duties as assigned.

Qualifications

• Proactive self-starter with a collaborative mindset; able to take direction while working independently and efficiently.
• Exceptional organizational, time management, and prioritization skills, with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills, with a strong attention to detail and an ability to adapt messaging for different audiences.
• Strong interpersonal skills and a client-first attitude, with the ability to build positive relationships across departments and with external partners.
• Flexible and adaptable in a fast-paced, dynamic work environment.
• Composed and professional under pressure, with a solution-oriented mindset.
• Comfortable interacting with all levels of internal staff, leadership, and external stakeholders.
• Demonstrated ability to collaborate cross-functionally within teams and across departments.
• Familiarity with or interest in the automotive industry is required.
• Proficiency in Adobe Creative Suite is a plus.

Education and Experience:

Minimum Education (or substitute experience) required: 

• Associate degree in Marketing, Communications, Digital Design or related field 

Minimum Experience required:

• Minimum 2 years of experience in a Marketing or Social media position

Software Experience:

• Experience in Mailchimp or email clients is required
• Squarespace/Shopify experience 
• Office/Google Suite 
• Adobe creative suite is a plus