Senior Creative Director, Brand Voice

ABOUT 5&2 STUDIOS (The Chosen)
5&2 Studios connects people around the world to stories from the Bible through uniquely human and authentic storytelling. Founded by Dallas Jenkins following the global success of The Chosen, 5&2 has expanded into producing both scripted and unscripted series, an animated series, and an expansive library of digital content. As an independent studio, we also manage our own distribution, marketing, studio facilities, and consumer product line.

ABOUT THE ROLE
Senior Creative Directors are responsible for shaping and elevating creative direction across 5&2 Studios. Combining exceptional creative judgment with strong business acumen and leadership capabilities, they guide multidisciplinary teams in developing compelling, cohesive creative that connects with fans and advances organizational goals.

Reporting to the President, our Sr CDs lead creative direction across major campaigns, programs, and brand initiatives, ensuring excellence and consistency across copy, design, video, and brand storytelling. They establish creative standards, develop creative leaders, and oversee the quality and effectiveness of work across their assigned portfolios.

While each Sr CD brings deep expertise in a particular discipline, both are expected to demonstrate strong creative leadership across all disciplines. Working collaboratively, they share responsibility for maintaining a cohesive creative vision and strengthening the capabilities and effectiveness of the broader creative organization.

Regardless of specialty, every Sr CD shares one goal, creating work that feels authentic, intimate, disruptive, and playful, and that serves our fans with excellence and care.

WHAT YOU'LL DO
Creative Direction and Execution

• Establish and lead creative direction across major campaigns, programs, and brand initiatives, ensuring alignment with organizational strategy, brand positioning, and fan objectives.
• Direct and evaluate multidisciplinary creative work across copy, design, video, and brand storytelling, maintaining consistently high standards of creative excellence.
• Translate business objectives, audience insights, and marketing strategy into compelling creative approaches that guide teams from concept through execution.
• Make significant creative decisions, providing clear direction and resolving complex creative challenges.
• Present and advocate for creative concepts, recommendations, and strategic direction with senior leadership and executive stakeholders.

Brand Stewardship and Creative Strategy

• Serve as a senior steward of 5&2 Studios brands, ensuring creative work reflects established brand identities, values, and storytelling standards.
• Guide the application and evolution of brand voice, visual identity, messaging, and creative standards across campaigns and fan touchpoints.
• Partner with executive and functional leadership to shape creative strategies that support organizational priorities and fan engagement.
• Evaluate emerging creative opportunities, formats, and approaches, recommending ways to strengthen brand expression and audience connection.

Cross-Functional and Executive Partnership

• Serve as a senior creative partner to leaders across Marketing, Social, Video, Distribution, Gifts, and Finance.
• Collaborate with senior leadership to ensure creative strategies and execution support broader business objectives.
• Lead creative discussions and presentations with executive stakeholders, building alignment around creative direction and recommendations.
• Guide creative relationships with external agencies, production partners, and other strategic collaborators.
• Represent the creative function in cross-functional planning and decision-making discussions.

Creative Leadership and Team Development

• Establish clear expectations for creative quality, accountability, performance, and professional development.
• Coach and develop creative managers, strengthening their ability to lead teams, make decisions, and deliver exceptional work.
• Oversee creative assignments and resource allocation across assigned teams, balancing priorities, capabilities, and business needs.
• Foster a culture of creative excellence, collaboration, ownership, and continuous improvement.
• Identify talent and organizational capability needs, partnering with leadership on staffing, development, and team structure.

Creative Operations and Organizational Effectiveness

• Partner with the PMO and functional leadership to establish scalable creative processes, standards, and ways of working.
• Contribute to creative resource planning, staffing recommendations, and budget management within assigned areas of responsibility.
• Establish clear creative decision-making and review practices within the Brand Creative team that support quality, efficiency, and accountability.
• Evaluate team performance, creative effectiveness, and operational challenges, identifying opportunities for improvement.
• Champion innovation, emerging technologies, and new creative approaches that strengthen the quality and impact of the work.

WHAT YOU BRING

• Approximately 12+ years of progressive experience in creative development and direction, ideally within entertainment, media, consumer brands, or an agency environment.
• A distinguished portfolio demonstrating creative leadership across major brands, integrated campaigns, and multiple creative disciplines.
• Proven experience leading multidisciplinary creative teams and developing creative managers and senior talent.
• Demonstrated ability to establish creative direction across copy, design, video, and brand storytelling, regardless of primary specialty.
• Strong strategic thinking and business acumen, with the ability to connect creative decisions to organizational objectives and audience needs.
• Experience overseeing multiple complex campaigns, programs, or creative portfolios simultaneously.
• Proven ability to gain trust and influence senior executives, communicate creative vision, and navigate complex stakeholder environments.
• Experience managing creative resources, developing talent.
• Financial acumen and a history of owning budget decisions.
• Sound judgment, decision-making, communication, and leadership skills.
• Experience collaborating with agencies, production partners, and external creative teams.
• Curiosity about and respect for the Christian faith landscape, including its audiences, language, traditions, and stories.
• Passion for the mission of 5&2 Studios and a Fan First mindset.

5&2 BRAND VALUES

• Authentic: We speak honestly, we’re straightforward and real. Our marketing should never sound market-y. We don’t make promises we can’t keep or cut corners that sacrifice our vision. If a problem arises, we own up to it quickly and truthfully. We stay true to who we are, even if it means losing viewers in the process. 

• Intimate: We engage with our audience in a one-on-one conversation. Picture a person in your mind – they're sitting across from you, sinking into a comfy leather chair. All you're doing is having a conversation (even in headlines) with this one person. We speak directly and personally.

• Disruptive: We are not bound by tradition; we are telling an old story in a new way. From our content and storytelling to our approach to fundraising and free streaming, The Chosen drips disruptiveness. We are forward-thinking - if there's a new way to do something, we'll give it a shot. Contrarian, but kind. We always keep one foot outside of our comfort zones and aren't afraid to challenge the status quo.

• Playful: Sometimes you gotta stir up the water. “Playful” means that we don’t take ourselves too seriously. The Chosen tells the story of Jesus and His disciples the way they were – human, with all of the quirks and personality that comes with it. Our humor is witty and relatable with just the right amount of snark. We are cheeky and warm, not vulgar or disrespectful.

SOUND LIKE YOU? LET’S CONNECT.