About ASICS Apps

ASICS Apps lives by ASICS’ founding philosophy, "Anima Sana In Corpore Sano” or “A Sound Mind in a Sound Body.” We believe in the positive benefits of movement and aspire for people all over the world to live healthful and happy lives in both body and mind. 

The ASICS Apps provide digital services and goods focused on helping runners and running events every step of the way. To strengthen our commitment to runners, we are expanding our investment in endurance-related digital services, such as endurance event technology (Race Roster), leading mobile running app (the ASICS Runkeeper app), and other exciting platforms that will help us better serve the endurance industry. Combined, these projects and products makeup ASICS Apps. 

Our mission―in the past, today, and into the future―is to contribute to a healthful and sustainable society and to bring joy to the people of the world through movement. Movement is an important element in living longer healthy lives, in feeling more fulfilled, and in crossing national and cultural boundaries to bring the world together. If you are looking to join a fun and innovative company focused on the booming digital health and fitness industry, this is the place for you!

Position Overview:

As a Brand Activation Associate, you will be responsible for supporting partnership campaigns, such as third-party brand marketing campaigns and ASICS digital activations, across ASICS Apps properties. You'll also provide support for ASICS regional requests for events, challenges, and other digital activations with the goal of optimizing ASICS Apps' technology and user base. Additionally, you'll assist in addressing Race Roster technical needs, facilitate digital activations, analyze campaign performance, and provide regular reporting on client campaigns. This position requires flexibility as we respond to new business and customer requirements, while being able to quickly adapt to new strategies and priorities as they evolve.

Product Line:
This role will be working with the Race Roster and Runkeeper products.

Work Location:

The successful candidate for this role can be either a remote employee (working 100% remotely from a designated location within Canada), a hybrid employee (flexibility to work in the office or from home at a location within 75 km from the London, ON office), or an in-office employee at our London, ON office.

Responsibilities:

• Act as the primary support to enable digital activations, including third-party and ASICS activations, across ASICS Apps properties to ensure operational excellence, impressive deliverable quality, and adequate stakeholder management
• Support Race Roster technical needs of the Partnerships & Activations team, such as email campaign building, placing advertisements after checkout, enabling registration questions and products in registration
• Offer critical feedback on products and observe for system bugs; submit new feature recommendations that support brand activities
• Review creative assets and share insight into best practices to optimize brand campaign performance
• Support the Brand Marketplace team by proactively identifying and reporting on opportunities to increase campaign engagement and performance to improve client retention rates and ROI

• Collaborate with the Partnerships & Activations department, supporting brand-related initiatives and working closely with marketing-focused team members

• Lead brand activation monthly reporting and wrap reports; attend retros for marketing campaigns as necessary
• Document and report on outcomes of various brand initiatives including ad performance, email campaigns (by campaign, by event), back to the brand, the event, and leadership
• Support in maintaining strong relationships with internal ASICS stakeholders as well as external brands post deal close as it pertains to digital activations.

• Lead the building and launch of Runkeeper Challenges as well as the associated  communication, including emails, push notifications, and in-app messages, free of error
• Analyze Challenge performance and provide campaign wrap reports highlighting key insights to draw learnings and iterate on future Challenges
• Work with localization team on Crowdin process to build and execute campaigns
• Lead the initial Quality Assurance (QA) process with internal stakeholders for Challenges, campaigns and events pages (including A/B testing)

• Lead the facilitation and configuration of additional activations via event registration platforms as needed
• Use Customer Relationship Management (CRM) platforms (Stensul, Iterable and Hubspot) to build and deploy ASICS Runkeeper Challenges, marketing campaigns and communications
• Use Customer Relationship Management (CRM) platform (Hubspot) to manage internal processes, such as deal details, customer information, performance metrics, etc.  
• Monitor and communicate campaign launch dates, performance updates and budget progression via Slack, and Microsoft Teams to increase performance visibility across the team and to ensure campaign efficiency and successful delivery
• Other brand duties as directed, including ad hoc or special projects as assigned
• Operate effectively in a fast-paced, dynamic environment with evolving priorities
• Balance high-quality execution with forward-looking innovation and scalability
• Meaningfully participate in diversity and inclusion initiatives across ASICS Apps teams

Education & Experience:

• 1-2 years of marketing or customer success experience, preferably in a fast-paced environment 
• Experience working with a global brand, audience or clients
• Apt for technology with a drive to deep-dive into tech platforms
• Problem-solver and willing to proactively troubleshoot technical issues
• Excellent communicator (both verbally & written)
• Detail oriented and comfortable with analyzing large data sets 
• Effective project management skills with an ability to  juggle a variety of priorities simultaneously

Bonus Education & Experience:

• Deep understanding of the running and event registration industry 
• Experience working with clients or customers
• Excitement for an opportunity to work in marketing and to think creatively
• Relevant industry experience

The successful candidate for this role will become an employee of Race Roster North America Corporation (doing business as ASICS Apps Canada), a subsidiary of ASICS Corporation, a Japanese multinational corporation. Race Roster was founded in London, Ontario in 2011.

All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, sex, place of origin, ethnic origin, ancestry, citizenship, creed, record of offenses, genetics, disability, age, marital status, family status, veteran status, or fitness level. 

Accommodations are available on request for candidates taking part in all aspects of the selection process.

Job applications may be reviewed by Rippling's AI.

This posting is for an existing vacancy.