About Mid Hudson Energy Transition

Mid-Hudson Energy Transition, Inc. (MHET) is a not-for-profit community-based organization that empowers municipalities, their residents, and businesses to own and share renewable energy, create healthier buildings, and join in community wealth-building to strengthen the resilience of the Hudson Valley in the face of climate change. We engage and build on the active involvement of communities, with particular emphasis on low-income and communities of color that are being harmed first and worst by climate change.

Job Summary 

The Marketing and Content Manager shapes how MHET looks, sounds, and shows up for community members, funders, partners, and the public. This person owns MHET's brand and the day-to-day work of telling our story: social media, the website, the monthly newsletter, graphic design, event promotion, program recruitment campaigns, and energy education materials that help residents understand their homes, their bills, and their energy choices.

They work closely with program staff to turn real outcomes and real people's stories into materials that are clear, accessible, and true to the communities we serve. They also help our team share what MHET has learned with the wider field – producing the annual impact report, social media videos, presentations, and toolkits that show how a community-rooted model for energy justice actually works. This is a hands-on, high-output role for a strong designer and writer who likes seeing their work out in the world, someone equally comfortable designing a flyer, drafting a newsletter, and planning a campaign calendar.

Reports To

• Executive Director
  
  

Our Programs

Outreach & Education (O&E): Outreach is the cornerstone of all that we do. At its core, MHET is a community-based organization, formed in service to the Kingston community and the marginalized people who have been overburdened by environmental hazards here. Through our O&E program, we listen to the community’s needs, connect people to our programs, revise or co-create new programs in partnership with our Community Council, and create inclusive and accessible ways to educate our community on energy systems, solutions, and justice. 

The HELP Fund: The HELP Fund is the Hudson Valley’s first green community investment fund. It mobilizes local capital to accelerate the transition away from fossil fuels while expanding access to safe, affordable, and energy-efficient housing for low- and moderate-income households. By offering a range of investment opportunities to both accredited and non-accredited investors, the Fund enables community members to invest directly in solutions that strengthen local resilience, reduce energy burden, and build long-term community wealth.

The Home Energy Loan Program (HELP): HELP provides 2% interest loans that help residents finance home energy upgrades that boost safety, health, energy efficiency, and climate resilience. Beyond financing, HELP offers wraparound project management support and includes incentives designed to empower borrowers, build wealth, enhance financial literacy, and support recovery from financial setbacks. This program is here to make energy improvements more accessible, impactful, and supportive of long-term financial wellbeing.

Home Upgrade Grants (HUG): HUG provides holistic project management to low-income homeowners for home improvements related to health, safety, energy efficiency and electrification. Through wrap-around technical and financing support – including grantmaking – and in collaboration with contractors and government agencies, HUG empowers residents to live in safe, healthy, efficient, and affordable homes, ready for electrification and resilient to climate emergencies.

Energy Innovation (EI): Energy Innovation encompasses a portfolio of projects with the central goal of empowering marginalized communities to own and share renewable energy; as such, it includes community solar (discounts on electricity bills through shared solar projects), renewable energy project development, and community energy planning. Currently, the EI team has been exploring a municipal thermal energy network, community-owned solar project, and an agrivoltaics pilot (agricultural farms paired with solar generation). Community ownership models, income generation for frontline communities, and local grid resilience are core considerations.

Responsibilities

Program Materials & Design (30%)

• Co-develop an annual marketing calendar with program and leadership staff that sets a strategic cadence of campaigns, timed to meet recruitment, outreach, and fundraising goals.
• Design visual assets for MHET's marketing, events, and fundraising – including social graphics, event flyers, presentations, and sponsor recognition materials – using tools such as Canva and Adobe.
• Design and write program materials and energy education resources – workshop slides, handouts, FAQs, explainers, infographics, talking points, and short videos – that help residents understand MHET's programs, energy systems, utility bills, home upgrades, and energy justice, with subject-matter support from program staff.
• Translate technical and policy topics (e.g., heat pumps, weatherization, community solar, thermal energy networks) into plain-language, visually clear materials.
• Ensure all materials are culturally responsive, accessible, and reflective of the communities MHET serves, and advance language justice by making all materials available in plain language and in English and Spanish, in coordination with MHET’s in-house translation support.
• Test materials with community members and the Community Council, and revise based on what people find useful and clear.
  
  

Channel Management (30%)

• Lead MHET's social media presence across platforms: developing content calendars, creating and scheduling posts, monitoring engagement, and growing audience, including building MHET's video presence through short-form video.
• Manage and maintain MHET's website, keeping content current, accurate, and strategically organized; update the impact page and program pages on a regular cadence.
• Manage MHET's monthly newsletter, including list management, segmentation, content curation, design, and performance analysis.
• Write and edit marketing content including newsletters, blog posts, social copy, and web pages; ensure all content is clear, compelling, and aligned with MHET's voice and values.
• Plan and run digital campaigns to support program recruitment, fundraising, and community engagement, including event pages and online forms.
  
  

Storytelling & Impact (15%)

• Collaborate with program staff to collect and elevate participant testimonials, photos, and stories that center lived experience.
• Design MHET's annual impact report and program-specific impact materials, working with the Managing Director of Programs & Impact to capture the best data throughout the year.
• Plan and launch video campaigns with borrower, investor, donor, and community testimonials.
• Support media and public relations efforts as needed, including drafting press releases, pitching stories, and building relationships with journalists that position MHET as a recognized voice in the energy justice space.

Staff Support (15%)

• Serve as the team’s go-to partner for communications needs, including blogs, podcasts, flyers, newsletters, presentations, and campaigns.
• Support staff in preparing speaking engagements, poster presentations, webinars, reports, and white papers; build and maintain a library of reusable templates so program staff can produce on-brand materials quickly.
• Build and maintain a library of education resources that staff can use in the field, at community events, and online.
• Produce donor- and funder-facing materials, such as one-pagers and program fact sheets, in collaboration with the Development team.
• Support the creation of a holistic toolkit on the MHET model (HUG, HELP, the HELP Fund, and Outreach & Education), and turn program manuals into public content – blog series, explainers, and short videos – that show other communities how we've built our programs
  
  

Brand, Systems & Compliance (10%)

• Own MHET's brand standards – logo use, colors, typography, templates – and keep them consistent across every program and channel.
• Ensure compliance with HELP Fund marketing and advertising guidelines across all program-related materials.
• Track and report on digital performance metrics – including social media KPIs, website traffic, email open and click rates, and form submissions – and use data to improve strategy over time.
• Maintain MHET's crisis communications plan and support staff preparedness, in collaboration with the Executive Director.
  
  

Qualifications

Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for this position even if you don’t meet every one of our qualifications listed.

Required:

• 4+ years of experience in marketing, design, digital communications, or a related field, preferably in a nonprofit or mission-driven organization.
• A portfolio showing polished, on-brand visual work you produced independently, using tools such as Canva and/or Adobe Creative Suite.
• Experience managing social media accounts and digital marketing campaigns, with a track record of growing engagement and reach.
• Video editing skills, especially short-form video for social media.
• Strong writing skills, with the ability to write clearly for community members, partners, and funders alike, including turning technical energy and policy topics into plain language.
• Experience with email marketing platforms (ideally, Hubspot), including list management and performance tracking.
• Strong project management skills and the ability to manage multiple deadlines at once.
• Excellent organizational skills and attention to detail; able to manage a high volume of work without sacrificing quality.
• Deep commitment to environmental justice, equity, and community-centered work.
• Strong interpersonal and collaboration skills; able to work across teams and support staff marketing needs.

Desirable: 

• Experience with website management and content updates (WordPress or similar).
• Experience creating educational materials that make complex technical or policy information accessible to non-expert audiences.
• Experience with media relations, including pitching stories and working with journalists.
• Photography skills.
• Experience marketing financial products or working within marketing compliance guidelines.
• Knowledge of New York State energy policy, clean energy programs, or environmental justice landscape.
• Bilingual English/Spanish.
• Familiarity with the Hudson Valley region and its communities.
  
  

Equal Opportunity Notice

MHET is an equal opportunity employer and is committed to promoting diversity, inclusion, and equal employment opportunities for all individuals without regard to race, color, religion, sex, national origin, age, disability, gender identity or expression, sexual orientation, marital status, or any other characteristic protected by applicable laws. We value the unique perspectives and contributions that a diverse workforce brings to our organization.

MHET encourages individuals from underrepresented groups, including but not limited to women, people of color, individuals with disabilities, and LGBTQ+ individuals, to apply for this position. We are dedicated to creating a workplace that respects and values differences, and we aim to foster an inclusive environment where all employees can thrive.

If you require accommodations during the application or interview process, please inform us, and we will make every effort to meet your needs.

Location, Schedule and Availability

Mid-Hudson Energy Transition is located in Kingston, NY. The daily work schedule is Monday through Friday, 9am to 5pm. This is a hybrid position, with a strong preference for candidates who are able to work on-site several days per week and flexibility to work remotely the remainder of the time.

This role requires occasional evenings and weekends to support community events, fundraising events, and campaign launches. We are committed to supporting a healthy, sustainable work life alongside those expectations.

Compensation and Benefits

The salary for this position is $70,000 - $80,000 and generous benefits, including 100% employer-paid medical, dental, and vision insurance; retirement plans with a 4% employer match; professional development opportunities; and unlimited paid time off.

To Apply

Please submit your resume and references to our Careers Page. We will review applications on an ongoing basis until the position is filled. We appreciate all applications, but only those selected for an interview will be contacted.