Sales & Marketing Coordinator

The Sales & Marketing Coordinator is responsible for executing marketing initiatives while serving as the day-to-day coordinator and accountability partner for the sales team. This role ensures marketing campaigns are completed on time, sales initiatives stay on track, and internal systems remain organized and accurate.

Sales Leadership & Coordination

• Lead weekly sales meetings and prepare agendas.
• Monitor individual and team sales KPIs, pipeline activity, and monthly goals.
• Hold sales representatives accountable for daily and weekly expectations.
• Coach and encourage the team by sharing ideas, strategies, and best practices.
• Assist in generating new sales initiatives and lead-generation campaigns.
• Identify roadblocks and communicate opportunities for improvement to leadership.
• Ensure follow-up on action items from sales meetings.
• Maintain visibility into sales performance and provide regular updates to leadership.

Marketing Execution

• Create and schedule email marketing campaigns.
• Coordinate company marketing calendars and promotional campaigns.
• Work with sales, design, and production teams to execute marketing initiatives.
• Assist with event promotion and marketing materials.
• Monitor campaign performance and recommend improvements.

CRM & Operations

• Maintain accurate records in AdOrbit.
• Clean up and organize accounts, products, contacts, and opportunities.
• Ensure proposals, orders, and sales data remain accurate.
• Assist with reporting and dashboard maintenance.
• Identify system inefficiencies and recommend process improvements.

Cross-Department Support

• Collaborate with leadership on company initiatives.
• Support event planning and execution.
• Assist with internal communication between departments.
• Help develop and document sales and marketing processes.
• Perform additional operational projects as assigned.

KPIs

• Sales meetings completed on schedule.
• Team KPI completion rate.
• Email campaigns sent on time.
• Marketing campaigns launched by deadline.
• CRM data accuracy.
• Sales pipeline updates completed weekly.
• Lead generation initiatives implemented.
• Monthly sales reporting completed on time.

About Family Resource Group, Inc

About Family Resource Group Inc.

At Family Resource Group Inc. (FRG), we’re more than a publishing company—we’re a media, marketing, and technology company on a mission to make communities stronger and businesses more successful.

For more than 35 years, we’ve helped millions of families discover local resources, events, healthcare providers, schools, camps, and businesses through our trusted magazines, websites, digital platforms, events, and technology. Today, FRG publishes leading family-focused media brands across multiple markets while continuing to expand into new industries through strategic acquisitions and innovative technology.

Our purpose is simple:

• Inform, educate, and be a resource for the communities we serve.

• Make our advertisers wildly successful.

Everything we do supports one of those two goals.

Why Work at FRG?

We’re a company of builders, problem solvers, and people who love creating great things together. Whether you’re in sales, client success, production, editorial, marketing, technology, or operations, your work has a direct impact on the communities we serve and the clients who trust us.

We believe great people thrive when they have:

• Ownership and accountability
• The freedom to innovate
• Opportunities to learn and grow
• A collaborative team that genuinely enjoys working together
• Leaders who remove roadblocks instead of creating them

We move quickly, embrace change, and are constantly improving our products, processes, and ourselves.

Our Culture

Our culture is built around a few simple principles:

• Family First – Family comes before work, always.
• Take Ownership – We solve problems instead of waiting for someone else.
• Assume Positive Intent – We trust each other and communicate openly.
• Teamwork Wins – We succeed together.
• Client Success Matters – Our clients’ success is our success.
• Purposeful Work – We focus on work that creates real impact.
• Have Fun – Work should be challenging, rewarding, and enjoyable.

We’re serious about performance, but we don’t take ourselves too seriously.

Growth Opportunities

FRG is an entrepreneurial company that continues to grow through innovation, acquisitions, and new technology. As we grow, our team grows with us.

Many of our leaders started in entirely different roles before earning opportunities to lead departments, launch new initiatives, and shape the future of the company.

If you’re someone who enjoys learning, taking initiative, and making a difference, you’ll find plenty of opportunities here.

Is FRG Right for You?

You’ll likely love working here if you:

• Enjoy solving problems.
• Take pride in delivering excellent work.
• Communicate openly and professionally.
• Like moving fast and adapting to change.
• Care about your teammates.
• Want your work to make a real difference.

If you’re looking for a place where your ideas matter, your work has purpose, and your career can grow alongside an ambitious company, we’d love to meet you.

Join Family Resource Group Inc. and help us build something that makes a lasting impact—for families, businesses, and the communities we serve.