Marketing Cloud Specialist

At Forbes Travel Guide, we are dedicated to celebrating and elevating excellence in hospitality. As the trusted global authority on luxury service, we empower professionals and organizations to deliver unforgettable guest experiences.

About the role

We’re looking for a Salesforce Marketing Cloud expert to help us elevate our marketing automation ecosystem during a pivotal expansion. We currently use Marketing Cloud Engagement, and we have access to additional Salesforce tools, including Data 360, that we might adopt as our needs grow. Over the next year, you’ll help us evolve this foundation, working toward a more unified view of our B2B and B2C audiences and the interactions each customer has with us.

You’ll help architect the data foundation, design the journeys, manage deliverability and consent, and collaborate with the marketing and communications team to make our engagement more connected, personalized, and measurable. This role is ideal for someone as comfortable with complex audience segmentation and personalization as they are with designing an end-to-end customer journey.

What you'll do

Platform enablement & data unification

• Support the evolution of our marketing technology stack, building on our existing Marketing Cloud Engagement instance and partnering with CRM and data teams on future enhancements.

• Partner with CRM and data teams to harmonize B2B and B2C contact data for marketing use, including deduplication, matching rules, and consent reconciliation.

• Build behavioral and engagement journeys for digital products across multiple platforms, working toward a consolidated view of each customer and their engagements with us.

Data management & hygiene

• Use Excel (VLOOKUPs, data transformation formulas, and other operations) to prepare, cross-reference, and clean data prior to bulk upload into Salesforce

• Build and maintain hygiene reports that surface data quality issues proactively

Audience strategy & segmentation

• Create B2B, B2C, and affiliate-partner audiences for targeted engagement.

• Build audiences for ad activation in Meta, Google, and LinkedIn.

• Own email segmentation and personalization across audience types.

Journeys & lifecycle engagement

• Design behavioral and engagement journeys for our digital products, including transactional reminders and emails that drive platform engagement.

• Partner with the Senior Manager of Marketing Communications — who maps journeys and content — to automate lead delivery from lead sources and build nurture campaigns.

Deliverability, consent & compliance

• Own bounce management and overall sending health.

• Create and maintain sender profiles.

• Maintain two sending domains.

• Manage GDPR compliance processes including consent tracking and opt-out/suppression list management.

• Review and optimize custom preference center.

Measurement & optimization

• Own email reporting and performance analysis.

• Develop campaign attribution reports in Salesforce connecting marketing activity to revenue

What you'll bring

Required

• 4+ years of hands-on experience administering and building in Salesforce Marketing Cloud Engagement (Email Studio, Journey Builder, Automation Studio, Contact Builder).

• Demonstrated experience with email deliverability fundamentals: bounce management, send classifications and consent management.

• Proven ability to build segmentation and personalization using data extensions.

• Experience designing multi-step customer journeys.

• Strong understanding of UTM tagging and marketing attribution.

Strongly preferred

• Hands-on experience with Salesforce Data Cloud (data ingestion, identity resolution, profile unification, segmentation, activation).

• Experience implementing or working within Marketing Cloud Engagement+ / Marketing Cloud Next (Flow-based orchestration, native ad activation).

• Experience activating audiences to Meta, Google, and LinkedIn.

• Familiarity with core Salesforce platform concepts (objects, relationships, Flow, permissions).

• Experience harmonizing B2B and B2C/D2C data models.

Certifications

Required:

• Salesforce Certified Marketing Cloud Email Specialist

• Salesforce Certified Marketing Cloud Engagement Administrator

Strongly preferred — prioritized for this role:

• Salesforce Certified Administrator (core platform)

• Salesforce Certified Data 360

• Salesforce Certified Marketing Cloud Engagement Consultant

A plus:

• Salesforce Certified Marketing Cloud Developer

• Marketing Cloud Personalization and/or Marketing Cloud Intelligence

Why this role matters

This role sits at the center of how we build and scale our marketing engine. Working directly with the Director of Marketing Automation & CRM, you'll help move us from a foundational setup to a fully connected, data-driven system — one that unifies our B2B and B2C audiences and powers the journeys that drive real business outcomes. The infrastructure you build here will define how we engage customers for years to come.