About ICP

ICP is a global leader in Content Operations, partnering with some of the world's most recognizable brands, including Unilever, Diageo, Coca-Cola, Mars, P&G, Starbucks, Coty, L’Oréal, NBCU, and Aetna. Our expertise spans content management, logistics, creative operations, production, and digital commerce enablement, ensuring a seamless flow of content across all systems and channels. We empower brands to achieve operational excellence and confidently manage their content. Content confidently.™

With offices in Atlanta, London, Mexico City, Mumbai, and Shanghai, we operate on a global scale, delivering world-class solutions that drive exceptional business outcomes.

Who We Are  

At ICP, our values define us: we are Curious, Focused, Creative, Trustworthy, and Inclusive.

We're A People First Company

At ICP, we provide benefits that matter to our people and enable us to be engaged both in and outside of work. We foster a culture where work/life balance is nurtured and encouraged, offering hybrid working, generous paid time off, paid holidays, volunteer time off, and Summer half-day Fridays.  We also take care of our people with competitive medical, dental, and vision benefits, mental health support, and a robust savings plan.

Bring the Confidence  

Are you a relationship-focused, driven professional with a growth mindset? Do you thrive on breaking through challenges and excelling in competitive environments? You're not expected to have all the answers, but your passion for uncovering solutions and building strong partnerships makes you the perfect fit for this role. We’d love to hear from you!

Associate Digital Media Manager, Programmatic 

Summary: 

The Associate Digital Media Manager is responsible for managing the daily in-platform execution across US Reckitt Core programmatic campaigns. Reporting directly to the US Digital Media Manager, Programmatic – you will work together on implementing programmatic best practices as well as the day-to-day management of campaigns in-platform where you will be responsible for ensuring the correct campaign set-up, undertake regular optimizations & sharing your recommendations to improve campaign performance. 

The Team: 

Applied Media Science (AMS) are an in-house team of digital media specialists within Reckitt Core, responsible for the paid digital execution of campaigns in-platform. As part of the AMS team, you will receive mentorship from senior digital practitioners with the opportunity to develop your skills across leading biddable platforms and drive real business impact.   

Main Responsibilities: 

Campaign Set-Up: 

• Set-up campaigns correctly within the agreed campaign timelines  

• Reviewing campaign QA/set-up aligns to the media plan instructions 

• Supporting Digital Media Managers on activation planning tasks 

• Ensuring each campaign set-up are adhering to in-platform best practices 

• Working directly with media publishers to facilitate deal management   

In-Campaign Management: 

• Undertake regular campaign optimizations in-platform to improve performance 

• Provide weekly optimization recommendations to local data analysts & recording key optimizations via the Optimization Logs 

• Regularly monitor campaign performance to ensure KPI/budgets are pacing to plan 

• Making budget/campaign adjustments in a timely manner in response to changes in-flight to media plan updates 

• Speak to performance insights and optimization recommendations with key brand stakeholders in reporting calls  

Campaign Best Practice: 

• Growing your in-platform knowledge across new features & optimization tactics  

• Working with media reps/partners to educate the wider team on new capabilities 

Required Experience: 

• Minimum of 3 years’ experience in digital media buying across programmatic channels 

• Hands-on experience managing digital campaigns across DSP platforms such as the likes of DV360, The Trade Desk or Amazon DSP 

• Good understanding of paid advertising capabilities across YouTube including the use of audience, placement and contextual targeting tactics 

• Previously involved in managing publisher relationships and curating deals, including the set-up of Private Marketplace, Programmatic Guaranteed buys 

• Proven track record of managing programmatic campaigns that exceeded benchmarks 

• Previously worked in digital roles alongside other Account Executives / Account Managers / Programmatic Traders 

• Obtained industry recognised platform certifications, preferably within programmatic  

• Experience using project management tools (Jira, Monday.com etc) 

• Bachelor’s degree in Marketing, Business, or a related field 

• Worked in previous agency/publisher roles preferred 

Key Skills: 

• Ability to follow Reckitt processes & established ways of working  

• Excellent organization skills to manage multiple campaigns across digital platforms  

• Good communication both written & verbal when dealing with internal stakeholders 

• Eagerness to learn new marketing platform features & recommend media performance optimizations to future campaigns 

• Ability to foster & grow media partner relationships by seeking out new opportunities 

• Highly detail-oriented, undertaking thorough reviews during campaign set-up  

• Strong numerical skills when managing campaign performance & tracking KPI delivery 

• Good proficiency in using Excel & PowerPoint