About Javvy Coffee Company

At Javvy, we’re building the future of coffee — guilt-free, wellness-driven, and made for modern life. We help people ditch the junk, skip the lines, and create indulgent café-style coffee at home — better for you, better for your day. Javvy is reimagining coffee through clean ingredients, functional nutrition, and convenience without compromise. We’ve grown from a cult-favorite DTC brand to a fast-scaling omnichannel business, expanding into major retail while building a passionate community of modern coffee lovers.

The Opportunity:

The Director of National Accounts – Grocery will lead and expand Javvy’s presence across top-tier national grocery retailers. This role owns executive-level relationships and HQ callpoints with large-format grocery accounts.

You will be responsible for developing and executing strategic growth plans, driving distribution at scale, and leading high-level negotiations while ensuring strong in-store execution. This is a critical leadership role for someone who thrives in fast-paced CPG environments and has a proven track record managing complex national retail partnerships.

What You’ll Own:

Account Leadership

• Own and lead relationships with grocery retailers at the HQ level
• Serve as the primary executive contact for buyers, category directors, and senior merchant teams
• Develop and drive joint business plans aligned with retailer and Javvy growth objectives
• Lead annual planning, line reviews, and category presentations

Distribution & Growth Strategy

• Drive national distribution expansion across key accounts
• Identify and secure new item placements, category resets, and incremental shelf space
• Lead strategy for new product launches across national retailers
• Build long-term account strategies that scale Javvy’s retail footprint

Retail Performance & Execution

• Own top-line performance across national accounts (revenue, velocity, profitability)
• Analyze syndicated and retailer data (IRI/Nielsen, retailer portals) to identify growth opportunities
• Develop and execute promotional, merchandising, and pricing strategies
• Ensure strong in-store execution in partnership with field and broker teams

Trade Strategy & Negotiation

• Own trade spend strategy, budgeting, and ROI optimization across national accounts
• Lead high-level negotiations including pricing, promotions, and annual agreements
• Manage retailer programs to ensure alignment with financial and brand goals

Cross-Functional Leadership

• Partner with supply chain and operations to ensure seamless onboarding, forecasting, and replenishment
• Collaborate with marketing on national campaigns, retail media, and in-store activations
• Provide retailer insights to inform product innovation and overall go-to-market strategy
• Work with brokers and internal teams to ensure alignment and execution across all accounts

You’re a Fit If…

• 8–10+ years of experience in CPG sales
• Proven experience managing HQ callpoints with large-format national retailers (e.g., Kroger, Albertsons, Publix, etc.)
• Strong track record of scaling distribution and delivering revenue growth at the national level
• Experience with UNFI and/or KeHE
• Deep experience leading line reviews, JBPs, and annual negotiations
• Expertise in trade spend management and retail P&L ownership
• Strong analytical skills with experience using syndicated data (IRI, Nielsen, SPINS)
• Experience working with brokers and cross-functional teams in an omnichannel environment
• Strategic thinker with an entrepreneurial mindset and ability to operate in a fast-growing company

Why This Role Rocks:

• Competitive Salary 
• 100% Company-Paid Health, Dental, Vision & Life Insurance for employees
  (Family coverage available at employee cost)
• 401(k) Retirement Plan
• Parental Leave
• Free Access to Javvy Products
• Career Growth Opportunities
• Collaborative, Fast-Paced Start-Up Environment