Do you thrive in a fast-paced start-up environment and want to lead a high-performing team at one of the fastest-growing functional beverage companies in the U.S.? The Senior Manager, Product Portfolio & Brand is responsible for the long-term health, growth, and profitability of the Mitra9 product portfolio. This role serves as the strategic bridge between Marketing, Sales, Operations, Finance, R&D/QA, and Supply Chain, ensuring the company is building the right products for the right consumers, through the right channels, at the right margins.

This position owns the product portfolio strategy, innovation pipeline development, consumer insights, sourcing optimization, product lifecycle management, and portfolio profitability. The Senior Manager will partner cross-functionally to identify future growth opportunities, improve existing portfolio performance, support operational efficiency, and ensure every product supports Mitra9's long-term business objectives.

The ideal candidate combines strong commercial acumen, consumer understanding, portfolio management experience, and sourcing expertise with the ability to influence decisions across multiple departments. 

What you'll do

Product Portfolio Strategy & Lifecycle Management

• Own the overall health and performance of the Mitra9 product portfolio

• Conduct ongoing portfolio reviews focused on revenue, profitability, inventory performance, consumer demand, and strategic fit

• Lead SKU rationalization efforts and recommend additions, modifications, or discontinuations

• Develop channel-specific assortment strategies and product configurations

• Maintain product lifecycle plans from concept through end-of-life

• Partner with Finance to evaluate product-level performance and profitability opportunities

Innovation & Future Growth

• Develop and maintain Mitra9's innovation pipeline and future product roadmap

• Identify emerging consumer trends, category opportunities, and whitespace opportunities

• Conduct competitive analysis and market intelligence reviews

• Build product business cases and growth recommendations for future innovation initiatives

• Partner with Marketing, Sales, Operations, and R&D/QA to evaluate new products, formats, flavors, packaging, and channel opportunities

• Translate consumer insights into actionable growth opportunities

Consumer Insights & Brand Stewardship

• Serve as the voice of the consumer throughout product portfolio decision-making

• Analyze customer reviews, surveys, purchase behavior, subscription trends, and market feedback

• Develop recommendations around product positioning, packaging strategy, and consumer communication

• Ensure products align with overall brand strategy and consumer expectations

• Support brand architecture and portfolio expansion decisions

• Partner with Marketing to ensure portfolio strategy is reflected in go-to-market execution

Strategic Sourcing & Supplier Optimization

• Identify opportunities to improve margins through supplier, packaging, ingredient, and manufacturing optimization

• Support supplier evaluations, negotiations, and sourcing initiatives

• Develop business cases for sourcing improvements and cost-saving opportunities

• Evaluate supplier performance and recommend improvements to cost, service, quality, and lead times

• Partner with Operations to identify opportunities for supply chain efficiency and working capital improvements

• Monitor industry trends and supplier markets to proactively identify opportunities and risks

Operations & Supply Planning Support

• Partner with Operations to support forecasting, inventory planning, and new product introductions

• Participate in S&OP planning and portfolio decision-making

• Evaluate inventory risks associated with product launches, transitions, and portfolio changes

• Support commercialization readiness for new products and major product updates

• Assist in identifying opportunities to improve inventory turns and reduce obsolete inventory

• Ensure portfolio decisions align with operational capabilities and scalability requirements

Cross-Functional Leadership

• Serve as the central coordinator between Marketing, Sales, Operations, Finance, R&D/QA, and Supply Chain for portfolio-related initiatives

• Lead cross-functional discussions regarding portfolio performance, innovation opportunities, sourcing initiatives, and product lifecycle decisions

• Establish reporting and review processes that improve visibility into portfolio performance

• Drive alignment between commercial objectives and operational execution

Qualifications

• Bachelor's degree in Business, Marketing, Supply Chain, Product Development, Merchandising, Finance, or related field

• 5+ years of experience in portfolio management, product management, merchandising, category management, commercialization, sourcing, or related business functions

• Strong understanding of product lifecycle management, portfolio strategy, and consumer insights

• Experience evaluating product profitability, margins, pricing, and business performance

• Experience working with suppliers, manufacturers, packaging vendors, or sourcing partners

• Demonstrated ability to identify growth opportunities and translate insights into business recommendations

• Strong analytical, financial, and problem-solving skills

• Excellent project management and cross-functional leadership capabilities

• Experience within consumer packaged goods, beverage, food, wellness, retail, or related industries preferred