About the role

Orange Barrel Media is seeking a Programmatic DOOH Operations & Analytics Specialist to join our team, reporting to the VP of Data & Insights and working closely with the Programmatic Sales team. This role combines technical programmatic operations with data analysis to optimize our digital out-of-home advertising supply-side operations. You will be responsible for maintaining platform efficiency, analyzing campaign performance, and providing actionable insights to drive revenue growth. Your insights and operational excellence will drive the evolution of OBM’s programmatic DOOH monetization strategy. 

What you'll do

Platform Operations & Maintenance 

• Manage and update supply-side platform (SSP) configurations including CPMs, venue data, impression multipliers, and inventory specifications across all partner platforms 

• Optimize SSP configurations and PMP deal setups to maximize campaign fill rates and revenue yield. 

• Monitor creative approval workflows, ensuring ads meet technical specifications and brand safety requirements 

• Track inventory health daily and communicate outages or technical issues to DSP, agency, and SSP partners 

Data Analysis & Performance Optimization 

• Analyze bid activity, pacing trends, and play return rates to identify optimization opportunities and troubleshoot performance issues 

• Collaborate with OBM Analytics leads to create automated reports and dashboards that show real-time campaign metrics and inventory performance to stakeholders 

• Create clear recommendations for improving campaign delivery and revenue

• Design and run tests to compare different pricing strategies, inventory packages, and targeting

• Work with technical teams to optimize dynamic pricing algorithms and inventory allocation systems

• Analyze historical performance data to help plan inventory allocation and optimize yield management

Technical Troubleshooting & Quality Assurance

• Investigate and resolve bidding issues, low play return rates, and campaign delivery problems to ensure smooth operations 

• Monitor and validate that monthly impression data from measurement providers is correctly integrated across all SSPs 

• Ensure data accuracy across all advertising platforms and implement quality checks 

Qualifications

• Minimum 3-4 years of experience in programmatic ad operations, preferably with DOOH or supply-side platforms 
• Strong understanding of the programmatic DOOH ecosystem and its technical components, including SSPs, DSPs, and ad serving technology  

• Experience with data analysis tools (Excel, SQL, Tableau, or similar) and ability to create automated reporting 

• Excellent troubleshooting and problem-solving skills with attention to technical detail 

• Ability to manage multiple priorities in a fast-paced environment while maintaining accuracy 

• Strong communication skills for collaborating with technical teams, sales, and external partners 

• Knowledge of DOOH measurement providers, creative specifications, and inventory management principles 

COMPANY OVERVIEW

Orange Barrel Media (OBM) creates and operates iconic urban media displays that advertisers ask for by name in top U.S. markets. Since our founding in 2004, OBM has pioneered a community-oriented model of outdoor media development and is nationally recognized by cities and real estate owners alike seeking to implement premier media programs that add to the character of urban places. In the advertising community, OBM is widely recognized as the owner of the highest impact and most memorable advertising locations in the cities where it operates.

The OBM team is also a leader in smart city infrastructure, launching the Interactive Kiosk Experience (IKE) platform in concert with cities across the U.S. through the company IKE Smart City. IKE is a best-in-class public engagement platform that helps cities communicate with the public, enliven the pedestrian experience, and tell the story of their city. The core pillars of the IKE platform are public benefit and social equity, values that we seek to maximize in every IKE market to achieve city objectives and exceed community expectations.

We are a place where people are inspired to achieve success, genuinely like each other, and have endless opportunities to grow.

Learn more at www.obm.com and www.ikesmartcity.com.