About PopStroke

PopStroke is a founder-led brand built by people who believe energy creates results and culture creates momentum. We aren’t here to simply run venues — we’re here to build something special together.

At PopStroke, every team member has limitless potential to become who they want to be. We encourage bold ideas, celebrate growth, and believe that when you’re supported, challenged, and trusted, you rise.

We solve problems together, jump in, and move the needle every day because we care. We lead with ownership, back each other up, and never lose sight of the fun along the way.

This mindset; the drive, the heart, the teamwork is what we call The PopStroke Way.

Our Core Values

Make It Fun

If it’s not fun, rethink how we’re doing it.
We bring creativity, positivity, and joy into everything we do, from guest interactions, doing hard things, and how we support one another.

Bring the Energy

Your vibe sets the tone.
Every leader and team member influences the experience. Show up with enthusiasm, optimism, and presence.

Roll Up Your Sleeves

See it. Fix it. Jump in.

We are hands-on, problem solvers that jump in and become part of the solution.   We leave things better than we found them.

Own It

Live your role with an owner’s mindset.
We take pride in our work, hold ourselves accountable, and treat the business like it’s our own.

Get Off the Hamster Wheel

Don’t repeat yesterday — rethink, improve, grow.
We challenge “the way it’s always been done” and are always looking for better ways to serve our guests and each other.

Join our team and help us serve up joy, laughter, and delicious dining experiences! If you’re ready to bring energy, smiles, and that extra sparkle to our restaurant, step up to the tee and apply today!

Director of Social & Brand Content

PopStroke | Dallas / Plano, TX

PopStroke is looking for a Director of Social Media to lead the voice, personality, and cultural presence of the PopStroke brand across social platforms.

This role will run point on our entire social ecosystem, shaping how the brand shows up online, driving national brand awareness, and ensuring PopStroke stays relevant, edgy, and impossible to ignore on social.

We’re looking for someone who has been in the middle of a major brand’s social presence for the past several years, helping shape tone, push creative boundaries, and build real momentum online. If you understand internet culture, know what makes content travel, and are ready to make a splash with a fast-growing brand, this role is for you.

Reports To: Greg Bartoli, Chief Executive Officer

Location: Dallas / Plano, TX (In Office)

Salary: $120k-$140k plus 15% bonus

Core Responsibilities

Define the PopStroke Social Voice

Lead the development of PopStroke’s social tone, personality, and creative voice across platforms including Instagram, TikTok, YouTube, and emerging channels.

Drive Social Brand Awareness

Create bold, engaging content that drives brand visibility, conversation, and shareability, helping PopStroke break through the noise in the hospitality and entertainment space.

Run Point on Social Strategy

Own the strategy and execution of PopStroke’s social media presence — building programs that increase reach, engagement, and cultural relevance.

Concept Viral Content & Brand Moments

Bring fresh ideas and culturally relevant concepts that generate buzz. Identify opportunities to create viral content, brand moments, and social campaigns that get people talking and sharing.

Lead Social Content & Creative Ideas

Continuously test and develop new content formats, storytelling approaches, and social-first campaigns that elevate the brand and keep our audience engaged.

Stay Ahead of Social Culture

Monitor emerging trends, memes, and platform shifts to ensure PopStroke stays current, fun, and culturally relevant.

Collaborate Across Teams

Work closely with marketing, technology, venue operations, and digital teams to create social content that supports venue openings, events, promotions, and brand moments.

Turn Moments Into Momentum

Identify opportunities to amplify real-world PopStroke experiences into shareable social content and cultural moments

Ideal Candidate

· 5+ years of social media or brand marketing experience

· 3+ years running point on social media strategy for a major consumer brand

· Experience within hospitality, QSR, retail, or consumer-facing brands

· Strong instincts for social tone, voice, and brand storytelling

· Ability to concept viral content and brand moments that drive engagement and brand awareness

· Deep understanding of TikTok, Instagram, YouTube, and emerging platforms

· Highly creative with a strong understanding of internet culture and social trends

What Makes Someone Successful Here

· You understand what makes people stop scrolling

· You know how to turn brand moments into cultural moments

· You balance strategy with creativity

· You bring new ideas constantly

· You enjoy building brands people talk about

PopStroke is an Equal Opportunity Employer.